{"id":137581,"date":"2021-12-15T15:16:02","date_gmt":"2021-12-15T14:16:02","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=137581"},"modified":"2021-12-15T15:16:02","modified_gmt":"2021-12-15T14:16:02","slug":"what-were-the-biggest-challenges-and-triumphs-for-comms-in-2021","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/what-were-the-biggest-challenges-and-triumphs-for-comms-in-2021\/","title":{"rendered":"What were the biggest challenges and triumphs for comms in 2021?"},"content":{"rendered":"

And we thought 2020 in comms, marketing and PR was difficult<\/a> \u2013 2021 brought yet more challenges, forcing everyone to adapt to the constantly changing environment we found ourselves in.<\/strong><\/p>\n

In this part of our series of features looking back at this year, and forward to the next<\/a>, seven practitioners from across the industry share what they saw as the biggest challenges of 2021 and some of the organisations, people and brands that did great work in 2021.<\/p>\n

Sarah Waddington, Astute.Work<\/a> and #FuturePRoof<\/a><\/span><\/strong>
\nMain challenges of 2021?<\/strong>
\n\u2018The biggest challenge for comms practitioners this year has been battling fatigue. Working practices and client expectations have changed throughout the pandemic, in part through people working from home, and it seems to have exacerbated the \u2018always on\u2019 culture we\u2019ve been trying to move away from. The biggest challenge for the year ahead will be managing this and re-establishing boundaries so the workplace is a happy and healthy one.\u2019<\/p>\n

Comms winners this year?<\/strong>
\n\u2018I thought the Don\u2019t Be That Guy video by Police Scotland was particularly well thought out and timed in the wake of the murder of Sarah Everard and following the wave of anger up and down the country relating to violence against women. It actually looked at the cause of the problem, rather than place responsibility onto women to stay safe.\u2019<\/p>\n