{"id":139075,"date":"2022-04-13T14:09:44","date_gmt":"2022-04-13T13:09:44","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=139075"},"modified":"2022-04-14T11:09:34","modified_gmt":"2022-04-14T10:09:34","slug":"how-to-communicate-in-the-metaverse-also-what-is-the-metaverse","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-to-communicate-in-the-metaverse-also-what-is-the-metaverse\/","title":{"rendered":"How to communicate in the metaverse\u2026 also, what is the metaverse?"},"content":{"rendered":"

If you\u2019re up on your PR and comms trends for 2022<\/a> and the years ahead, you will have read about the metaverse and just how important it is going to be for the industry. But… do you actually know what that word means? Do you understand how you and your team might use it for upcoming campaigns? How to talk about it to clients and other brands?<\/strong><\/p>\n

To help prevent you from any out-of-touch floundering in future stakeholder presentations and competitive pitches, here\u2019s how the industry is already making great use of the metaverse and how you can join, too.<\/p>\n

What is the metaverse? <\/span><\/strong>
\nTo cut through all the jargon: it\u2019s a virtual space for interacting. With other people, with places, with items.<\/p>\n

\u2018The way I try to explain it to friends is, it\u2019s like a hybrid of The Sims, Rollercoaster Tycoon & GTA (without the crime),\u2019 said The Playbook\u2019s senior sport and brand communications executive Rob Baney<\/a>.<\/p>\n

\u2018Creating your own The Sims-like dream world, building your entertainment offering Rollercoaster Tycoon-style, and then having you and your mates explore this world in the best clothes and with the coolest car, like your character in GTA.\u2019<\/p>\n

If you aren\u2019t a gamer, the concept of a metaverse has long been established in science fiction and regularly features in film (Ready Player One and The Matrix, for some dystopian examples), and even portrayed quite poorly in 90s thrillers you may have seen, like The Lawnmower Man and Disclosure. In the latter, for example, it\u2019s shown as already being a part of work tech. Michael Douglas needs to hack a computer \u2013 instead of sitting down to type, he dons a VR headset and gloves for his search and walks through a Virtual Reality Database.<\/p>\n