{"id":140190,"date":"2022-08-03T16:10:31","date_gmt":"2022-08-03T15:10:31","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=140190"},"modified":"2022-08-05T11:35:58","modified_gmt":"2022-08-05T10:35:58","slug":"how-the-top-six-british-supermarkets-are-communicating-inflation","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-the-top-six-british-supermarkets-are-communicating-inflation\/","title":{"rendered":"Cost of Living: How the top 6 British supermarkets are communicating inflation"},"content":{"rendered":"

As costs continue to soar in energy, fuel and produce, the cost of groceries is a strong concern for 76% of the UK.<\/a> According to the Food Standards Agency (FSA), the number of people skipping meals or using food banks has risen from around one in ten in March 2021, to nearly one in six this March \u2014 with a strong upsurge in middle class families<\/a> needing support<\/strong>. Research suggests this uncertainty will remain<\/a> for at least the next three years. <\/strong><\/p>\n

In a bid to maintain sales, supermarkets across the UK have had to rethink their internal and external communications, with value and support now at the forefront.<\/strong><\/p>\n

With inflation now at a 40-year high of 9.1%, the average shopper will spend \u00a3380 more on groceries in 2022. Prices are as much as 5.9% higher in April than a year ago<\/a>, the biggest increase since December 2011. As a result, the volume of goods being sold in the UK is\u00a0now falling<\/a> \u2014 with food purchases the number one culprit.<\/p>\n

For a second consecutive month the GfK consumer confidence barometer has set a record low, <\/a>falling 41%<\/a> in June. Consumer sentiment is dropping rapidly as a result of tighter budgets<\/a>\u00a0\u2013 for example, price limits are being set at checkouts<\/a> and the switch to cheaper brands\u00a0and stores<\/a>\u00a0is at an all-time high. Convenience stores are also performing far better<\/a> than big stores, as\u00a0consumers search<\/a>\u00a0for bargains and value.<\/p>\n

Top speakers<\/strong><\/p>\n