{"id":140230,"date":"2022-08-08T09:44:19","date_gmt":"2022-08-08T08:44:19","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=140230"},"modified":"2022-08-08T09:44:19","modified_gmt":"2022-08-08T08:44:19","slug":"how-to-build-your-personal-brand","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-to-build-your-personal-brand\/","title":{"rendered":"How to build your personal brand"},"content":{"rendered":"

As part of our Access Intelligence<\/a> Women In Work inclusion group, we were lucky to have time with FutureBricks<\/a> founder Arya Taware and Airbus<\/a> head of public affairs Katie Roscoe, who shared how they have built their own personal brands alongside building their careers.<\/strong><\/p>\n

Bringing your personality and values into your work can make your job so much more than just the way you earn money. Here is advice from Arya and Katie on how to build your own personal brand for career success and a more rewarding work life.<\/p>\n

1) With authenticity<\/strong><\/h3>\n

\u2018I try to be as authentic as I can. Especially in the age of social media, there is pressure to show perfection and only happy moments,\u2019 said Arya.<\/p>\n

\u2018Authenticity is really key,\u2019 agreed Katie.<\/p>\n

\u2018Your mask will quickly slip if you aren\u2019t being yourself in a professional setting. For me, it\u2019s important to know what you stand for, and to find out if it comes across to other people \u2013 are you presenting something that others aren\u2019t really getting?\u2019<\/p>\n

2) With passion for what you do<\/strong><\/h3>\n

Not everybody can work in a sector they have a real connection with as a career. But if you really love what you do, or at least aspects of it, that will shine through in your interactions and inform what you come to be known for.<\/p>\n

Arya had always wanted to be an entrepreneur, eventually launching FutureBricks at 22-years-old, straight out of university, having not worked for anybody else:<\/p>\n

\u2018My first employment was my own business. At the start it was really hard, as a sole female founder, and in an industry that is male-dominated, and older \u2013 deals are still occasionally done in pubs.<\/p>\n

\u2018What I do, entrepreneurship, is all about psychological endurance. What kept me going was inner self-belief. I knew that all I needed was one yes.\u2019<\/p>\n

While Katie\u2019s choice of career didn\u2019t come with a clear path, she followed her passions:<\/p>\n

\u2018I knew from a young age I wanted to be in Westminster somehow – I basically watched \u201cYes, Prime Minister\u201d and thought that sounded really exciting! A key moment for me was knowing when to make the jump in my career \u2013 make the most of your opportunities, enjoy your job, but know when to move into something new.<\/p>\n

\u2018Don\u2019t just jump for money, if you can help it. Stop and think, if you\u2019ve got the opportunity \u2013 is the move right for you? Don\u2019t jump just because you\u2019re unhappy. Sometimes that\u2019s not a choice you may have, but if you\u2019re lucky enough to have the option to wait for the right thing? That\u2019s an amazing thing to do.\u2019<\/p>\n

3) With connections<\/strong><\/h3>\n

Both Arya and Katie see the benefits of building a network on LinkedIn but use it in very different ways. As an entrepreneur, Arya uses it to build her personal brand alongside her business; for Katie, it is a way to amplify her work with Airbus.<\/p>\n

\u2018LinkedIn is a good professional platform,\u2019 said Arya. \u2018You connect with people there and then meet them in real life, or vice versa. It allows us to reach people we otherwise wouldn\u2019t reach (unless we learn to clone ourselves…). It\u2019s a powerful tool and how we use it is completely at our disposal.\u2019<\/p>\n

\u2018I do really like that you can connect with people so simply now,\u2019 added Katie. \u2018I have made connections through it that have really helped me.\u2019<\/p>\n

4) With mentoring<\/strong><\/h3>\n

Katie has benefitted from mentorship in her career, and recommends it for the learning that can happen on both sides:
\n\u2018Start a relationship with someone that you know, as a part of the work you do already, or even encourage your organisation to set up a programme. You can reverse-mentor as well – a senior person on the team connecting with a more junior person. We all have different skills and experiences to share. As you build your external network, the right people become more apparent. Always keep it in the back of your mind.\u2019<\/p>\n

Not everyone will be with you for the full journey \u2013 \u2018I look at life as a long train,\u2019 shared Arya.<\/p>\n

\u2018Some people will come with you from point A to C, and then they\u2019ll head off. And then other people are with you longer. I don\u2019t believe in the singular; it\u2019s always collective, for me\u2019.<\/p>\n

5) With confidence in your capabilities<\/strong><\/h3>\n

\u2018My practical advice about having to speak up at events and roundtables, when I was more \u2018green\u2019, was to speak first or get in early if you\u2019re feeling nervous,\u2019 shared Katie. \u2018When watching a panel, I\u2019d stick my hand up straight away, and then I\u2019d feel a bit calmer.<\/p>\n

\u2018The industry I\u2019m in can be hard to get to grips with \u2013 to start with, I used to speak to prove that I knew what I was talking about and that I should be there. As you get more experience, you should assume that you\u2019re in the meeting\/event for a good reason.<\/p>\n

\u2018Speak when it will add value to a conversation, not just to show what you\u2019re speaking about.\u2019<\/p>\n

6) With integrity<\/strong><\/h3>\n

\u2018As a society, we\u2019re trying to evolve, but we\u2019re not always where we want to be,\u2019 said Arya.<\/p>\n

\u2018On an individual level, how we combat that is by challenging, communicating, and showing. Sometimes things aren\u2019t worth a fight, sometimes you\u2019ve got to stand your ground. The elimination of subconscious bias and stereotypes might not happen in our lifetime, but it\u2019s up to us how we change perceptions\u2019.<\/p>\n

\u2018It\u2019s having the strength to call things out and challenge,\u2019 agreed Katie.<\/p>\n

\u2018It\u2019s on us, as we move through the world. Where you feel empowered to do so, challenge. That can have its own risks if you\u2019re very junior, so lean on others around you who may be able to give you advice and guidance, too\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bringing your personality and values into your work can make your job so much more than just the way you earn money. Here is advice from FutureBricks’ Arya Taware and Airbus’s Katie Roscoe on how to build your own personal brand. <\/p>\n","protected":false},"author":423,"featured_media":140236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7401,7272,3725,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/140230"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=140230"}],"version-history":[{"count":6,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/140230\/revisions"}],"predecessor-version":[{"id":140237,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/140230\/revisions\/140237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/140236"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=140230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=140230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=140230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}