{"id":143025,"date":"2023-05-10T11:06:17","date_gmt":"2023-05-10T10:06:17","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=143025"},"modified":"2023-05-10T14:16:53","modified_gmt":"2023-05-10T13:16:53","slug":"london-fashion-week-must-know-esg-trends-ahead-of-the-next-event","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/london-fashion-week-must-know-esg-trends-ahead-of-the-next-event\/","title":{"rendered":"London Fashion Week: Must-know ESG Trends ahead of the next event"},"content":{"rendered":"<p><strong>The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood \u2014 often regarded as a \u2018<\/strong><a href=\"https:\/\/luxiders.com\/vivienne-westwood\/\"><strong>leader<\/strong><\/a><strong>\u2019 and \u2018<\/strong><a href=\"https:\/\/www.vogue.co.uk\/fashion\/article\/vivienne-westwood-inspired-sustainable-brand\"><strong>inspiration<\/strong><\/a><strong>\u2019 for climate-conscious luxury fashion. Similarly, a selection of <\/strong><a href=\"https:\/\/i-d.vice.com\/en\/article\/y3pn87\/london-fashion-week-casting-body-diversity\"><strong>body-inclusive designers<\/strong><\/a><strong> were chosen to represent inclusive sizes.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\nSustainability and diversity have long been considered optional investments for the sake of stakeholders or company ethics. Now, the media isn\u2019t afraid to ruthlessly expose those who refrain from such progression. Since the February event, international coverage has consistently covered which luxury brands are best representing these topics. But on the flipside, whose reputation is on the line?<\/p>\n<p><strong>Key Takeaways: <\/strong><\/p>\n<ul>\n<li>Following the initial peak in coverage throughout London Fashion Week, coverage dropped by around 40% but remained consistent, with another incline over the past few weeks.<\/li>\n<li>When comparing coverage, sustainability has had more positive brand\/designer mentions, while body positivity had more negative mentions.<\/li>\n<li>When representing sustainability and body positivity, international publications are just as interested in smaller luxury brands as established brands.<\/li>\n<li>\u00a0\u2018Quiet luxury\u2019 has been the most-used trending term throughout and since the event.<\/li>\n<\/ul>\n<p>From 5 February to 29 April, the <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/media-insights\/?clid=main_nav\">Vuelio Insights team<\/a> measured all national coverage across Europe and North America that discussed London Fashion Week in relation to sustainability or body diversity. Using this data, we can see where relative brands and designers fall in this conversation, what media opportunities may be available, and any potential reputational risks.<\/p>\n<p><strong>Coverage over time<\/strong><\/p>\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13612725?1112081\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<p>Following the initial peak in coverage throughout London Fashion Week, coverage dropped by around 40%, with another incline over the past few weeks. While coverage around body diversity was lower overall, it overtook sustainability between 1-10 March and 9-22 April. Both periods were tied to a rise in the use of \u2018<a href=\"https:\/\/www.elle.com\/uk\/fashion\/trends\/a43449527\/quiet-luxury\/\">quiet luxury\u2019<\/a> across retail and fashion publications, a trending term used to describe a \u2018<a href=\"https:\/\/www.harpersbazaar.com\/uk\/culture\/lifestyle_homes\/a43516328\/quiet-luxury-lifestyle\/\">lifestyle<\/a>\u2019 of high-end yet thoughtful and sustainable buying habits. <strong>\u00a0<\/strong><\/p>\n<p><strong>Share of voice <\/strong><\/p>\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13616515?1112081\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<p>When comparing coverage, sustainability had more positive brand\/designer mentions, while body positivity had more negative mentions. Gucci took a substantial hit when it was referred to as the <a href=\"https:\/\/www.businessinsider.com\/quiet-luxury-explained-which-brands-will-benefit-2023-4?r=US&amp;IR=T\">opposite<\/a> of quiet luxury in 32% of its international coverage in this area, alongside body-shaming claims following its LFW show, which was referred to as <a href=\"https:\/\/www.voguebusiness.com\/fashion\/the-vogue-business-autumnwinter-2023-size-inclusivity-report\">\u2018heroin chic\u2019<\/a> by 51 national news and trade outlets.<\/p>\n<p>On the other hand, 16Arlington, Simone Rocha, and Mary Katranzou had the most positive and diverse sets of coverage tied to body positivity. 16Arlington and Simone Rocha were often <a href=\"https:\/\/www.independent.co.uk\/life-style\/fashion\/models-thin-curve-plus-size-ozempic-london-fashion-week-b2286534.html\">mentioned together<\/a> as examples of brands that promote plus-size models. Alongside them, Harris Reed was the only brand to earn national positive coverage in both sustainability and body positivity.<\/p>\n<p>By an overwhelming degree, Vin + Omi\u2019s multitude of fashion lines was extensively praised for climate-conscious ethics. The <a href=\"https:\/\/www.independent.co.uk\/life-style\/fashion\/the-king-charles-cotswolds-scottish-london-b2283193.html\">headline<\/a> \u2018Designers Vin + Omi on their eco-collaboration with \u2018supportive\u2019 Charles\u2019 was syndicated 207 times across European national press, likely due to its uniquely royal recognition. Close behind was Sinead O\u2019Dwyer, an already established voice on body positivity, who was <a href=\"https:\/\/www.yahoo.com\/lifestyle\/designer-sinead-odwyer-putting-pregnant-213000918.html\">heavily praised<\/a> in news and fashion publications across Europe and North America for her decision to include models who are pregnant or using a wheelchair.<\/p>\n<p><strong>Key speakers \u00a0<\/strong><\/p>\n<p>Felicity Hayward, a model herself, runs a movement called \u2018Including the Curve\u2019, which tracks how many plus-size models are cast in shows across different fashion weeks. For London Fashion Week, <a href=\"https:\/\/www.independent.co.uk\/life-style\/fashion\/models-thin-curve-plus-size-ozempic-london-fashion-week-b2286534.html\">Hayward\u2019s data<\/a>, quoted by over 300 national and regional news outlets over the study period, showed that just 71 out of 2,640 models who walked last season could be considered plus-size.<\/p>\n<p>Media criticism is high at other fashion weeks, too. As an established fashion critic, Vanessa Friedman\u2019s tweet, saying she was surprised to be \u2018distracted\u2019 by the \u2018extreme skinniness\u2019 of this year\u2019s models at New York Fashion Week, was <a href=\"https:\/\/www.thetimes.co.uk\/article\/what-happened-to-body-positivity-its-the-return-of-size-zero-32gm8pxrq\">widely quoted<\/a> across 182 international news publications between February 12-26. At Milan Fashion week, designers were accused of \u2018<a href=\"https:\/\/graziadaily.co.uk\/fashion\/news\/milan-fashion-week-size-inclusivity\/\">fetishising skinniness\u2019<\/a> as it was reported that there were 77% less plus-size models than London Fashion Week.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Even I am distracted by the extreme skinniness of many of the models in Jason Wu\u2019s show <a href=\"https:\/\/twitter.com\/hashtag\/NYFW?src=hash&amp;ref_src=twsrc%5Etfw\">#NYFW<\/a> <a href=\"https:\/\/t.co\/6HbSpxjfAa\">pic.twitter.com\/6HbSpxjfAa<\/a><\/p>\n<p>&mdash; Vanessa Friedman (@VVFriedman) <a href=\"https:\/\/twitter.com\/VVFriedman\/status\/1624847989142323201?ref_src=twsrc%5Etfw\">February 12, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Top stories<\/strong><\/p>\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13627387?1112081\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<p>Among the top ten most-syndicated articles, it was a 50\/50 split between sustainability and body positivity. Just under half also directly referenced the designer in the headline, while quotes on ESG topics also appear to be sought after and effective for prominent coverage.<\/p>\n<p>Mother of Pearl\u2019s Creative Director Amy Powney also brought the brand\u2019s significant international awareness to her project <a href=\"https:\/\/www.theguardian.com\/film\/2023\/mar\/01\/fashion-reimagined-review-quest-for-ethical-chic-has-lots-of-interest-to-reveal\">\u2018Fashion Reimagined\u2019<\/a>, a documentary that explores the pursuit of a fully sustainable collection from \u2018field to finished\u2019 garment, and how it transformed her entire business.<\/p>\n<p><strong>What can brands do? <\/strong><\/p>\n<p>With terms like \u2018heroin chic\u2019 and \u2018skinny fetish\u2019 being used across international headlines, the media clearly leans in favour of brands that choose to represent curvier models and greener futures.<\/p>\n<p>As these conversations are beginning to peak once again, expectations are high ahead of the next London Fashion Week event in June. Relative brands would greatly benefit from using this time to build a proactive voice on the topics, while placing some emphasis on the social media commentary of key speakers throughout. Given that the top headlines often mention specific speakers\/quotes, the chance of garnering prominent coverage is particularly high \u2014 an opportunity worth focusing on for the smaller, up-and-coming luxury brands trying to stand out from the crowd.<\/p>\n<p><strong>Want to know more about this data or how media insights can support your PR and communications? <\/strong> <a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/media-insights\/?clid=main_nav\">Learn more here.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second of three London Fashion Weeks is swiftly approaching. The first event, on 17 February 2023, was dedicated to Vivienne Westwood \u2014 often regarded as a \u2018leader\u2019 and \u2018inspiration\u2019 for climate-conscious luxury fashion. Similarly, &#8230;<\/p>\n","protected":false},"author":451,"featured_media":143027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7404,7272,82,3564],"tags":[4262,7451,7452,7453,357,2971],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/143025"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/451"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=143025"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/143025\/revisions"}],"predecessor-version":[{"id":143036,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/143025\/revisions\/143036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/143027"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=143025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=143025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=143025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}