{"id":145093,"date":"2024-01-17T17:15:12","date_gmt":"2024-01-17T16:15:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=145093"},"modified":"2024-01-17T17:15:12","modified_gmt":"2024-01-17T16:15:12","slug":"white-paper-why-2024-is-the-time-to-start-paying-it-forward-with-your-pr","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/white-paper-why-2024-is-the-time-to-start-paying-it-forward-with-your-pr\/","title":{"rendered":"White paper: Why 2024 is the time to start paying it forward with your PR"},"content":{"rendered":"

Are you making a difference with your PR? If you\u2019ve considered teaming up with local charities<\/a>, collaborating with community groups, or fancy taking on pro-bono work – 2024 is your year to start.<\/strong><\/p>\n

\u2018The times are calling for bold, brave action [and] authentic, purpose-led communications is the way forward,\u2019 said PRCA Global Ethics Council co-chair Nitin Mantri as part of the group\u2019s 2022 annual perspective. Cause-led comms have become even more important since, highlighted as a key trend in our round-up of industry predictions for the year ahead<\/a>.<\/p>\n

\u2018These days consumers are far more savvy when it comes to where they are spending their money and publications sometimes have a quota to cover a certain amount of sustainably responsible brands,\u2019 said Francesca Cullen and Rosie Lees, co-founders and directors of Nineteen94 Communications Agency<\/a>.<\/p>\n

\u2018This leaves a really big opportunity for purpose-driven brands to succeed.\u2019<\/p>\n

Not sure where to begin? Our new white paper \u2018Paying it forward with your PR<\/a>\u2019 offers pointers for building purpose-driven campaigns into your comms plan for 2024.<\/p>\n

Download the paper to learn from experts in social impact PR working across different sectors, including:<\/p>\n

– Full Fat<\/a> account director Clara P\u00e9rez Mi\u00f1ones and partner Paul Joseph on becoming a pro at pro-bono
\n– Little Red PR<\/a> CEO Victoria Ruffy on the benefits of becoming a B Corp brand
\n– Sefton Council<\/a> communications officer Ollie Cowan on ensuring unprepared voters won\u2019t get turned away at the polling station
\n– The Royal National Institute of Blind People<\/a>\u2019s Lindsay Coyle and Gorki Duhra and the Commission for Victims and Survivors for Northern Ireland<\/a>\u2019s head of communications and PR Alana Fisher on fighting for legislation change<\/p>\n

\u2018Paying it forward with your PR\u2019 can be downloaded here<\/a>.<\/p>\n

For more on advocacy campaigns and cause-led comms, read our interview with GivingTuesday digital director, strategy Kathleen Murphy<\/a> on how brands can give back and these four examples<\/a> of brands making a difference with social impact campaigns. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Want to make a difference, but not sure how to start with cause-led comms? Our new white paper \u2018Paying it forward with your PR\u2019 offers pointers for building purpose-driven campaigns into your comms plan for 2024.<\/p>\n","protected":false},"author":423,"featured_media":145092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3531,3705,3725,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145093"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=145093"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145093\/revisions"}],"predecessor-version":[{"id":145163,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145093\/revisions\/145163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/145092"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=145093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=145093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=145093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}