{"id":145097,"date":"2024-01-08T15:29:08","date_gmt":"2024-01-08T14:29:08","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=145097"},"modified":"2024-01-08T15:29:08","modified_gmt":"2024-01-08T14:29:08","slug":"how-the-rnib-empowers-communities-through-advocacy-campaigns","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-the-rnib-empowers-communities-through-advocacy-campaigns\/","title":{"rendered":"How the RNIB empowers communities through advocacy campaigns"},"content":{"rendered":"<p><strong>Want to speak up for your community in Parliament and in the press? Take note from the <a href=\"https:\/\/www.rnib.org.uk\/\" target=\"_blank\" rel=\"noopener\">Royal National Institute of Blind People (RNIB)<\/a>, which successfully campaigned to overturn the UK Government\u2019s proposal to close almost all ticket offices across England and Glasgow Central last year.<\/strong><\/p>\n<p>As part of our webinar \u2018<a href=\"https:\/\/www.vuelio.com\/uk\/blog\/pr-for-good-how-to-empower-communities-with-advocacy-campaigns\/\" target=\"_blank\" rel=\"noopener\">Empowering communities through advocacy campaigns<\/a>\u2019, the RNIB\u2019s local campaigns manager Lindsay Coyle shared extra advice on making an impact and what happens after a cabinet reshuffle\u2026<\/p>\n<h3>What was the most impactful and the least useful part of your campaigns?<\/h3>\n<p>I think for us the most impactful was social media. Just having people be able to share their own experience of arriving at a station, trying to navigate and use an inaccessible ticket vending machine seemed to get a lot of traction. RMT were retweeting us, too.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you to everyone for sharing your <a href=\"https:\/\/twitter.com\/hashtag\/INeedATicketOffice?src=hash&amp;ref_src=twsrc%5Etfw\">#INeedATicketOffice<\/a> so I can\u2026 stories.<\/p>\n<p>We\u2019ve shared them with Secretary of State for Transport, <a href=\"https:\/\/twitter.com\/Mark_J_Harper?ref_src=twsrc%5Etfw\">@Mark_J_Harper<\/a>, and will continue to share your concerns so keep them coming.  <\/p>\n<p>Listen to hear a snippet of what you said. <a href=\"https:\/\/twitter.com\/hashtag\/NotJustTheTicket?src=hash&amp;ref_src=twsrc%5Etfw\">#NotJustTheTicket<\/a> <a href=\"https:\/\/t.co\/3t8XYnZa0q\">pic.twitter.com\/3t8XYnZa0q<\/a><\/p>\n<p>&mdash; RNIB (@RNIB) <a href=\"https:\/\/twitter.com\/RNIB\/status\/1684509705081585666?ref_src=twsrc%5Etfw\">July 27, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Similarly, having people talk about why they use ticket offices and being able to compile that and share as a video was great. Equally, having people write to their MP \u2013 at the Westminster Hall debate, MPs were reading out the experiences of blind and partially sighted people and we managed to reach 9 out of 10 MPs, which was pretty awesome.<\/p>\n<p>Least impactful \u2013 we did try and engage with Conservative MPs who had spoken out against this but we didn\u2019t have a lot of success with that.<\/p>\n<h3>How can a charity successfully campaign on the issues they are passionate about?<\/h3>\n<p>As an organisation, we have a very good reputation with MPs at Westminster level, backed up by polling. We are seen as a credible and trusted source of information so it\u2019s about not doing anything that may be a detriment to that but equally being able to build allies where you can. That is possibly the reason why we were able to secure a meeting with Shadow Secretary of State for Transport Louise Haigh.<\/p>\n<p>I also think it is hugely important to engage both direct beneficiaries as well as the wider public in your work. To empower individuals affected by an issue so they have the confidence and tools to make change where they wish \u2013 not only is it empowering for the individual but it also allows charities to extend their reach so messaging is carried to an even wider audience.<\/p>\n<p>On a wider note, and purely a bit of a personal crusade, I think there is some work to be done around civic engagement. We want people from lower-represented\/marginalised groups to be able to fully participate in civic engagement \u2013 from being able to vote, through to standing for public office \u2013 so councillor, school governor, even an MP. We need wider representation within decision making.<\/p>\n<p>Be social media savvy. Use platforms in an engaging way.<\/p>\n<p>Nothing can replace the power of personal stories so really use those \u2013 in the media, online, with MPs, etc.<\/p>\n<h3>How does the RNIB team up with other groups for campaigns?<\/h3>\n<p>We\u2019re part of a number of different consortia \u2013 the <a href=\"https:\/\/disabilitybenefitsconsortium.com\/\" target=\"_blank\" rel=\"noopener\">Disability Benefits Consortium<\/a> \u2013 who we have worked with to shine a light on <a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/communicating-the-cost-of-living-crisis-a-guide-for-charities-and-the-third-sector\/\" target=\"_blank\" rel=\"noopener\">the impact of the cost-of-living<\/a> on disabled people. We are also part of the <a href=\"https:\/\/businessdisabilityforum.org.uk\/knowledge-hub\/resources\/disability-charities-consortium\/\" target=\"_blank\" rel=\"noopener\">Disability Charities Consortium<\/a>, made up of senior reps from the biggest disability charities, We have worked with them on wider issues such as feeding into the Government\u2019s disability strategy.<\/p>\n<p>We are also part of an organisation called Visionary, which is an umbrella body of organisations supporting people with sight loss \u2013 so national orgs such as ourselves, <a href=\"https:\/\/www.guidedogs.org.uk\/how-you-can-help\/donating\/sponsor-a-puppy\/?utm_source=google&amp;utm_medium=performancemax&amp;utm_campaign=guidedogsSAP2032&amp;utm_content=PMAX&amp;gad_source=1&amp;gclid=CjwKCAiA1-6sBhAoEiwArqlGPv-t0W8Eoi5djjxl3ha8lFMcmCg2BAi6U6aY_JPkc6Jw6OHEysqQLBoC1FcQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">Guide Dogs<\/a>, <a href=\"https:\/\/glaucoma.uk\/\" target=\"_blank\" rel=\"noopener\">Glaucoma UK<\/a>, etc., as well as smaller local sight loss charities. If an issue we are working on affects people with sight loss specifically, such as the availability of vision rehab, then we would work together through Visionary.<\/p>\n<p>Additionally, we may proactively seek to work with other organisations on very specific issues. For example, for the past couple of years, we have been campaigning for improved accessibility of the built environment and have put together a guide called \u2018<a href=\"https:\/\/media.rnib.org.uk\/documents\/Key_Principles_of_Inclusive_Street_Design_1.0.pdf\" target=\"_blank\" rel=\"noopener\">The Key Principles of Inclusive Street Design<\/a>\u2019 which covers things such as accessible crossings, making consultations accessible. We reached out to other organisations such as <a href=\"https:\/\/www.brake.org.uk\/\" target=\"_blank\" rel=\"noopener\">Brake<\/a>, the road safety charity, to ask them to endorse this guide, which they did. This then gives it more weight when we go to local authorities to press for change, as it\u2019s seen as less of a niche issue.<\/p>\n<h3>What happens on your teams after a Cabinet reshuffle\/times of political unrest?<\/h3>\n<p>We have a <a href=\"https:\/\/www.vuelio.com\/uk\/public-affairs\/political-services\/\" target=\"_blank\" rel=\"noopener\">Public Affairs<\/a> team who constantly monitor activity at Westminster. Once we know who is in which role, they tend to produce a briefing outlining each person and their background which is shared with relevant colleagues such as Policy and Campaigns, Directors, Trustees. We may then also write to welcome Ministers into their new role, particularly if there is an issue we are currently campaigning on. For example, we are working currently to push for the update to the <a href=\"https:\/\/www.england.nhs.uk\/about\/equality\/equality-hub\/patient-equalities-programme\/equality-frameworks-and-information-standards\/accessibleinfo\/\" target=\"_blank\" rel=\"noopener\">NHS England Accessible Information Standard<\/a> to be released (it has been delayed for a while) so we have written to the Health Secretary Victoria Atkins to ask her to do this, as it should be a relatively quick win \u2013 for them and us.<\/p>\n<p>We are also proactively preparing for the forthcoming General Election. We are working with an external agency to get us election ready as an organisation with a communications roadmap set up, so the wider work of the organisation can be coordinated, as well as identifying key campaign moments. This will involve coordinating work with PR, policy and campaigns, social media.<br \/>\nWe will also be looking at how we can bring our supporters into this work e.g. holding training sessions on what MPs and candidates want in the run up to a General Election. We will also have an organisation-wide manifesto.<\/p>\n<p><em>For more on cause-led comms and making a difference, read our <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/how-brands-can-give-back-with-kathleen-murphy-toms-director-digital-strategy-for-givingtuesday\/\" target=\"_blank\" rel=\"noopener\">interview<\/a> with JustGiving\u2019s director, digital strategy Kathleen Murphy. Want more on UK politics? Sign up to Vuelio\u2019s weekly <a href=\"https:\/\/www.vuelio.com\/uk\/vuelio-news-sign-up\/\" target=\"_blank\" rel=\"noopener\">Point of Order<\/a> newsletter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to speak up for your community in Parliament and in the press? Take note from the Royal National Institute of Blind People (RNIB), which successfully campaigned to overturn the UK Government\u2019s proposal to close almost all ticket offices across England and Glasgow Central last year.<\/p>\n","protected":false},"author":423,"featured_media":145099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3705,3725,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145097"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=145097"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145097\/revisions"}],"predecessor-version":[{"id":145103,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145097\/revisions\/145103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/145099"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=145097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=145097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=145097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}