{"id":145436,"date":"2024-03-06T16:18:15","date_gmt":"2024-03-06T15:18:15","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=145436"},"modified":"2024-03-06T17:56:30","modified_gmt":"2024-03-06T16:56:30","slug":"when-a-crisis-spreads-to-your-brand-free-fall-following-the-boeing-blowout","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/when-a-crisis-spreads-to-your-brand-free-fall-following-the-boeing-blowout\/","title":{"rendered":"When a crisis spreads to your brand: Free fall following the Boeing blowout"},"content":{"rendered":"

A robust plan can help protect organisations against future crises. But what happens when calamity hits another brand entirely, but your reputation<\/a> is dragged into the fray?<\/strong><\/p>\n

This was the conundrum faced by brands including Airbus, Delta Air Lines, and even Tesla and Apple following a mid-air door blowout<\/a> on an Alaska Airlines flight in January 2024. While Boeing\u2019s 737 Max jet was at the centre of the story following the emergency landing, other names were pulled into the controversy as coverage and conversation grew.<\/p>\n

Using X data from our sister audience intelligence platform Pulsar<\/a>, we take a look at how the crisis spread from one brand to another.<\/p>\n