{"id":145603,"date":"2024-03-14T13:03:40","date_gmt":"2024-03-14T12:03:40","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=145603"},"modified":"2024-03-14T13:04:36","modified_gmt":"2024-03-14T12:04:36","slug":"are-you-prepared-its-time-to-redefine-your-crisis-communications-strategy","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/are-you-prepared-its-time-to-redefine-your-crisis-communications-strategy\/","title":{"rendered":"Are you prepared? It\u2019s time to redefine your crisis communications strategy"},"content":{"rendered":"

It\u2019s impossible to plan for every future crisis, but having a comms plan<\/a> in place is a must-have for every organisation in the current climate. <\/strong><\/p>\n

To help with this, we teamed up with Wadds Inc.<\/a> founder and managing partner Stephen Waddington for the webinar \u2018Preparing for the unexpected – redefining communications strategy\u2019.<\/p>\n

Watch the webinar here<\/a>.<\/em><\/p>\n

Stephen shared the lowdown on risks you need to know about this year, how to identify potential problems sources, and how to prepare for what\u2019s ahead.<\/p>\n

If you missed it, don\u2019t fret – here are some of the key points covered:<\/p>\n

Risk has changed – here\u2019s how to keep up<\/h3>\n

2024 has already been an eventful year, and the tried and tested comms plans of the past need to be updated – it\u2019s time to adapt with the changing world PR communicates with:<\/p>\n

\u2018We are operating in a complex geopolitical environmental and societal perspective,\u2019 said Stephen.<\/p>\n

\u2018Organisations have had to humanise how they communicate with the public as a collective response to COVID-19. Initially, this was related to mental health and wellbeing, and then the wider societal context, including Black Lives Matter and Roe vs Wade. Three years on, this has resulted in a new area of crisis.\u2019<\/p>\n

\"Quote<\/p>\n

Stephen shared advice from Rod Cartwright, special advisor to the CIPR Crisis Communications Network<\/a>:<\/p>\n

\u2018Risk registers, heat maps, and risk appetite statements are essential for any organisation. But they are also only the start\u2026\u2019<\/p>\n

Responding to crisis<\/h3>\n

The three tenets at the core of any crisis response according to Stephe are monitoring, testing, and then centring your comms:<\/p>\n

\u2018Crisis comes with maining public trust, coordinating a complex stakeholder environment<\/a>, and holding leadership to account.<\/p>\n

\u2018Preparedness is tested through simulation exercises where we can spot gaps in capability, and we can put teams under pressure to help develop plans. Finally, we can make use of our ability to continually monitor, and horizon-scan<\/a>\u2019.<\/p>\n

\u2018Media monitoring and social listening tools<\/a> allow us more than ever to understand the public and social sphere and identify those behaviours around a crisis event\u2019.<\/p>\n

Future reading<\/h3>\n

Stephen highlighted some useful resources to bolster your crisis planning:<\/p>\n

– Vuelio and Wadds Inc.\u2019s latest white paper The evolving nature of crisis communications management<\/a>
\n– The CIPR Crisis Communications Network\u2019s Drafting a Crisis Communication Plan<\/a>
\n– The National Protective Security Authority\u2019s Reducing Insider Risk Toolkit<\/a>
\n– The World Economic Forum\u2019s Global Risks Report for 2024<\/a>.<\/p>\n

For much more on the top risks to plan for this year and beyond, as well as strategies for tackling crises as they unfold, as well as the fallout, check out our white paper<\/a>.<\/p>\n

Want to know more about media monitoring and social listening? Check out solutions from Vuelio<\/a> and our sister brand Pulsar<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s impossible to plan for every future crisis, but having a comms plan in place is a must-have for every organisation in the current climate. We teamed up with Wadds Inc. founder and managing partner Stephen Waddington for the webinar \u2018Preparing for the unexpected – redefining communications strategy\u2019.<\/p>\n","protected":false},"author":423,"featured_media":145607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7383,7272,3725,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145603"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=145603"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145603\/revisions"}],"predecessor-version":[{"id":146035,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/145603\/revisions\/146035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/145607"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=145603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=145603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=145603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}