{"id":146780,"date":"2024-06-10T10:19:47","date_gmt":"2024-06-10T09:19:47","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=146780"},"modified":"2024-06-10T19:08:23","modified_gmt":"2024-06-10T18:08:23","slug":"travel-experts-election-comment-and-festival-essentials-how-to-get-coverage-in-the-press-in-june","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/travel-experts-election-comment-and-festival-essentials-how-to-get-coverage-in-the-press-in-june\/","title":{"rendered":"Travel experts, election comment and festival essentials: How to get coverage in the press in June"},"content":{"rendered":"

Want to get media coverage in June? The next month will be a busy one for journalists, with General Election<\/a> build up, Glastonbury, Wimbledon, the Euros to cover.<\/strong><\/p>\n

The ResponseSource Journalist Enquiry Service<\/a> gives a good indicator of what topics and areas the media are particularly interested in and what they will need from PRs. Here are trends from May, and what we expect to be popular in June and beyond.<\/p>\n

Summer season is here<\/h3>\n

While it isn\u2019t officially summer yet, journalists have been keen to cover it with over 8% of the total requests last month containing the word \u2018summer\u2019. The enquiries have varied quite widely in topic but many have been around \u2018holidays\u2019, with that also appearing in 3% of requests in May.<\/p>\n

\u2018BBQ\u2019 has proved popular, too, with the word appearing in 2% of enquiries. The start of summer also marks \u2018festival\u2019 season with 1.5% of requests in May looking for information and essential products to take camping.<\/p>\n

Going forward?<\/strong> While \u2018Summer\u2019 is broad as a keyword, we know that \u2018holidays\u2019 will continue to perform well as the Travel category peaks for requests in June. Journalists will want comments from travel experts. Summer fashion, beauty and health will also prove popular, so get information or experts ready and you could feature in The Guardian, Women\u2019s Fitness, Fabulous, The i paper, Ideal Home, Pick Me Up! and the MailOnline.<\/p>\n

UK General Election takes centre stage<\/h3>\n

While much of the UK press were expecting an Autumn election, the surprise announcement in May didn\u2019t stop journalists sending requests to PRs related to the news –\u00a0 \u2018Election\u2019 appeared in 2% of the total enquiries last month.<\/p>\n

Initial journalist requests sought \u2018business leaders\u2019 thoughts on the UK election\u2019 and \u2018comment from logistics expert on how the General Election could impact the UK logistics and supply chain sector\u2019.<\/p>\n

Going forward? <\/strong>With less than a month until the General Election, journalists will increasingly use the service to get comments from different sectors for how it will impact them. This represents a great opportunity to get CEOs or industry leaders featured in the media. The Times, Sunday Mirror, The Independent, and Reuters have all had journalists send requests around the election already.<\/p>\n

Interest in gardening and AI still high as sport gains more traction<\/h3>\n

\u2018Gardening\u2019 and \u2018AI\u2019 have both been consistently popular on the Journalist Enquiry Service for several months now and that didn\u2019t change in May. \u2018Gardening\u2019 appeared in 5% of the total requests last month and \u2018AI\u2019 occurred in just over 3%.<\/p>\n

With a big summer of sport ahead, including the Euros, Wimbledon and the Olympics, the category increased in use by journalists by 12% compared to April. \u2018Euros\u2019 and \u2018football\u2019 combined appeared in 1% of the requests last month.<\/p>\n

Going forward?<\/strong> Garden requests are likely to remain high in June with the more summery weather (we hope) the Home & Garden category received 7% more requests in May this year compared to 2023. AI has seen an even bigger increase, with 17% more enquiries last month than this time last year. Journalists are looking to connect with experts in both of these areas. In regards to sport, requests tend to be for places to watch sporting events, or products to work alongside it.<\/p>\n

Other opportunities for PRs in June and beyond<\/h3>\n

As June is Pride month in the UK, journalists will likely be looking for events and what\u2019s on in certain cities to celebrate. Expect \u2018LGBTQ\u2019 to crop up in a lot of requests from the media, too. Aside from the two big music festivals in June, Taylor Swift is also coming to the UK and journalists have already been sending requests around this, mainly for personal case studies.<\/p>\n

It\u2019s Men\u2019s Health Week<\/a> from 14-20 June, so get ready for the opportunities to get health and medical experts featured in the media. There is also Clean Air Day<\/a> on 20 June, providing a chance to get environmental experts quoted in the press.<\/p>\n

To connect with the media on these topics, and much more, check out the Journalist Enquiry Service<\/a> and the Vuelio Media Database<\/a>.<\/em><\/p>\n

Find out more how Vuelio can help you gain and track your coverage in the media here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Want to get media coverage in June? The ResponseSource Journalist Enquiry Service gives a good indicator of what topics and areas the media are particularly interested in and what they will need from PRs. <\/p>\n","protected":false},"author":458,"featured_media":146783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3725,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/146780"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/458"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=146780"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/146780\/revisions"}],"predecessor-version":[{"id":147025,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/146780\/revisions\/147025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/146783"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=146780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=146780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=146780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}