{"id":147491,"date":"2024-07-08T13:45:11","date_gmt":"2024-07-08T12:45:11","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=147491"},"modified":"2024-07-08T13:54:25","modified_gmt":"2024-07-08T12:54:25","slug":"webinar-navigating-the-green-claims-code-how-to-avoid-the-pitfalls-of-greenwashing","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/webinar-navigating-the-green-claims-code-how-to-avoid-the-pitfalls-of-greenwashing\/","title":{"rendered":"Webinar &#8211; Navigating the Green Claims Code: How to avoid the pitfalls of greenwashing"},"content":{"rendered":"<p><strong>As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials. <\/strong><\/p>\n<p>In this climate of increased accountability for company communications, how can PR teams ensure their sustainability messaging is compliant and that all claims are completely above-board?<\/p>\n<p>Join our next webinar \u2018<strong><a href=\"https:\/\/email.vuelio.com\/wbn-navigating-the-green-claims-code\">Navigating the Green Claims Code: How to avoid the pitfalls of greenwashing<\/a><\/strong>\u2018 at 2pm on 17 July to hear <strong>The Grocer\u2019s editor-in-chief Adam Leyland<\/strong> discuss this from the point of view of the media.<\/p>\n<p>The session will cover:<br \/>\n&#8211; Current and incoming regulations from groups including the CMA that comms teams need to know about<br \/>\n&#8211; How to avoid greenwashing and greenhushing missteps<br \/>\n&#8211; Ways to highlight company ESG profiles in the media and with audiences<\/p>\n<p>Can\u2019t join us live? Register <a href=\"https:\/\/email.vuelio.com\/wbn-navigating-the-green-claims-code\">here<\/a> and we\u2019ll send you the recording.<\/p>\n<p>Want more on the responsibilities of PR and comms when it comes to sustainability messaging? Download our Vuelio white paper &#8216;<a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/the-perception-of-pr-in-sustainability-communications\">The perception of PR in sustainability communications: How to avoid greenwashing and be an advocate for change<\/a>&#8216;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a climate of increased accountability for company comms, how can PR teams ensure their sustainability messaging is compliant? Join our next webinar \u2018Navigating the Green Claims Code: How to avoid the pitfalls of greenwashing\u2018<\/p>\n","protected":false},"author":423,"featured_media":147498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3725,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/147491"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=147491"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/147491\/revisions"}],"predecessor-version":[{"id":147499,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/147491\/revisions\/147499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/147498"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=147491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=147491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=147491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}