{"id":148271,"date":"2024-10-31T11:56:48","date_gmt":"2024-10-31T10:56:48","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=148271"},"modified":"2025-04-24T15:35:06","modified_gmt":"2025-04-24T14:35:06","slug":"listen-up-news-podcasts-share-the-story-of-water-pollution-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/listen-up-news-podcasts-share-the-story-of-water-pollution-in-the-uk\/","title":{"rendered":"Listen up: News podcasts share the story of water pollution in the UK"},"content":{"rendered":"

Bad news has the ability to spread quickly in our hyper-connected modern world of multiple platforms. For PRs, this means more channels to monitor than ever before for signs of crisis<\/a>\u2026 but it also provides extra ways to boost important stories, connecting audiences to vital information.<\/strong><\/p>\n

One crisis with far-reaching implications for the UK audience over the last few years has been polluted waterways. This issue was put to politicians in the run-up to our General Election this summer, discussed with frustration across social platforms, and covered by the media in print, online, and in podcasts.<\/p>\n

To highlight the impact of the podcasting format as an increasingly useful way to connect with audiences, we tracked the story of water pollution in the UK, and internationally, across podcasts from 1 November 2021 to 29 September 2024.<\/p>\n

So many podcasts\u2026 and for good reason<\/h3>\n

2022\u2019s Interactive Advertising Bureau and PricewaterhouseCoopers\u2019 report<\/a> on podcasting projected that the industry would generate $2 billion in revenue in 2023, and $4 billion by 2024. The prediction of podcasting\u2019s emergence as a format for storytelling has proved right – not just among friendship groups sharing anecdotes on their sofas (of which there are many), but for publishers, too.<\/p>\n

The Daily Telegraph\u2019s political editor Ben Riley-Smith highlighted podcasts as \u2018a huge booming area for news consumption<\/a>\u2019 when speaking on the changing political landscape in the UK in 2023, and other publishers and big media brands have capitalised on this in 2024:<\/p>\n

\u2018It makes sense for publishers to be moving towards the podcast space,\u2019 believes Reach Studio\u2019s head of content Yara Silva<\/a>, whose team launched The Division Bell<\/a> podcast to coincide with the UK General Election, and the Euro Thrash<\/a> vodcast for Euro 2024.<\/p>\n

\u2018People are just busier and busier – it’s so easy to consume a podcast while you’re doing other things. Podcasts are only going to get bigger and more important to publishers\u2019.<\/p>\n

The importance of news podcasts to audiences is also clear when tracking mentions of the format on X since 2021:<\/p>\n