{"id":148599,"date":"2024-12-19T14:41:41","date_gmt":"2024-12-19T13:41:41","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=148599"},"modified":"2024-12-19T14:43:57","modified_gmt":"2024-12-19T13:43:57","slug":"elmos-check-in-dominos-take-off-and-calms-calls-to-action-the-best-pr-and-comms-campaigns-of-2024","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/elmos-check-in-dominos-take-off-and-calms-calls-to-action-the-best-pr-and-comms-campaigns-of-2024\/","title":{"rendered":"Elmo\u2019s check in, Domino\u2019s take off, and CALM\u2019s calls to action: The best PR and comms campaigns of 2024"},"content":{"rendered":"

In a busy and high-pressure year for PR<\/a>, the industry stepped up with creative comms for brand and awareness campaigns alike. <\/strong><\/p>\n

We asked PR experts to share their favourite PR and comms campaigns of 2024 – here are shout outs for great work from McDonald\u2019s, Led By Donkeys, the UK Black Comms Network, and Sesame Street (to name just a few)…<\/p>\n

Much love for Elmo<\/h3>\n

Estelle Boon, group managing director \u2013 brand, social & influence, Ketchum <\/a><\/strong><\/p>\n

\u2018For me it\u2019s a person. Elmo. Yes, Elmo. Yes, he\u2019s a person.<\/p>\n

\"Elmo<\/a><\/p>\n

\u2018In January, he (okay, Sesame Street\u2019s social team) posted on X, asking how everybody was doing. As of December that post has had more than 360k active engagements. While we know the virality of a social media post cannot be predicted, the simplicity of this human-first approach that stayed true to \u201cbrand Elmo\u201d and his fandom, gave it a running start.\u2019<\/p>\n