{"id":151549,"date":"2025-12-16T10:56:09","date_gmt":"2025-12-16T09:56:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=151549"},"modified":"2025-12-16T11:45:05","modified_gmt":"2025-12-16T10:45:05","slug":"cyber-scares-out-of-this-world-spokespeople-but-nothing-is-beating-a-jet2-holiday-the-best-comms-campaigns","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/cyber-scares-out-of-this-world-spokespeople-but-nothing-is-beating-a-jet2-holiday-the-best-comms-campaigns\/","title":{"rendered":"Cyber scares, out of this world spokespeople, but nothing is beating a Jet2 holiday: The best comms campaigns of 2025"},"content":{"rendered":"

In the year when AI promised to super-charge the creative side of comms (and did so with rather mixed results *ahem* Coca-Cola and McDonald\u2019s), PR teams continued to hit it out of the park with inventive, groundbreaking, shocking, and cute campaigns and content, both with and without AI. <\/strong><\/p>\n

We asked PRs across the industry for their favourite comms campaigns of 2025 – hat tips go to Jet2, Marks & Spencer, Medichecks, and even Peppa Pig\u2026<\/p>\n

Want pointers on creating your own top campaigns for the year ahead? Check out these 14 PR and comms trends coming up in 2026<\/a>.<\/em><\/p>\n

Buses that were right on time from MAC & Co.<\/h3>\n

Ronke Lawal, PR Consultant, Ariatu Public Relations <\/a><\/strong><\/p>\n

\u2018It’s always difficult to pick just one. I rave about Bemi Orojuogun aka the Bus Aunty<\/a> who though doesn’t represent just one PR campaign has been used in integrated campaigns – I really loved the work that Iman Leila Bokolo<\/a>, Acting Senior Communications & PR Manager at MAC Cosmetics, did on the MAC bus campaign<\/a>. Seamless execution and perfectly timed.\u2019<\/p>\n

Much love for ‘Love, Actually’<\/h3>\n

Matt Brown, CEO, W Communications<\/a><\/strong><\/p>\n

\u2018I loved campaigns that rejected over-engineered gimmicks and instead tapped directly into culture, whether that was using experiential stunts that earned genuine social momentum, or targeted pitches that made it into the right publications and then surfaced again via GEO. The best work this year proved that if the story is strong, the execution doesn\u2019t need to be complicated.<\/p>\n

\u2018A great example is Stanley Tucci\u2019s recent work for San Pelligrino<\/a> – a wonderful campaign! And a festive favourite is Google Pixel\u2019s new \u2018Love, Actually\u2019 spoof.<\/p>\n