{"id":18085,"date":"2012-11-30T14:41:01","date_gmt":"2012-11-30T13:41:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=18085"},"modified":"2012-11-30T14:41:01","modified_gmt":"2012-11-30T14:41:01","slug":"weekly-comms-news-round-up-301112","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-301112\/","title":{"rendered":"Weekly comms news round up 30\/11\/12"},"content":{"rendered":"

First day of advent is here tomorrow but first comes my weekly round up of comms news curated via @CisionUK<\/a>.\u00a0
<\/a>
10% of all in-store retail sales in December to be influenced by smartphones<\/a>\u00a0via @thedrum<\/p>\n

<\/a>“Consumers will make \u00a3330m of festive purchases directly on their smartphones this year, research from Deloitte has found, with this figure increasing to \u00a33.5bn of Christmas retail sales when including purchases influenced by smartphones.”<\/p>\n

Delivering an integrated SEO approach<\/a> by Stu Foster of @stickyeyes<\/a> via Econsultancy<\/a><\/p>\n

“Google\u2019s moves to ensure that search results are delivering a better customer experience, and one that is driven by the generation of credible and quality content, is posing an interesting challenge for SEO professionals.<\/p>\n

The rules of traditional SEO are changing at a fast pace and this challenge presents a unique opportunity for how we should work better with our content marketing teams to ensure that we are providing an integrated SEO campaign that delivers better search rankings, greater levels of brand awareness, and a great user experience.”<\/p>\n

M-Commerce sees steady growth in the performance channel<\/a> by Matt Swan via\u00a0New Media Knowledge<\/a> <\/p>\n

“Mobile commerce has seen considerable growth over the past two years. While there has always been talk of \u2018the year of the mobile\u2019 there is now significant evidence to suggest this has finally arrived. With the introduction of the iPhone and subsequent smartphone releases, the way that consumers are able to access the internet has changed significantly. With mobile devices becoming increasingly sophisticated and connectivity issues being overcome, consumers are regularly turning to mobile devices. Affiliate Window has been monitoring mobile trends across the network closely over the past couple of years and the growth has been phenomenal.”<\/p>\n

Why digital marketing strategies fail\u2026<\/a> by Rick Curtis via THE Wall blog<\/a> <\/p>\n

“Firstly, let\u2019s be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now \u2013 that beneath the hype that \u2018new media\u2019 constantly generates a lot of digital initiatives simply weren\u2019t working.<\/p>\n

\n

Then, in December of last year, TNS released its \u2018Digital Life\u2019 report suggesting that \u201cmisguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.\u201d At last, a major study honest enough to comment on something more than social behaviours and the rise of mobile.”<\/p>\n<\/div>\n

20+ upcoming tech and media events<\/a> by Wytze De Haan via The Next Web<\/a> <\/p>\n

“Every two weeks, The Next Web helps you keep track of interesting technology events around the globe by bringing you a list of upcoming tech conferences, meetups and get-togethers.<\/p>\n

As the end of the year approaches, we\u2019ve already added a few of next year\u2019s events. For most of these events we\u2019ve arranged a special discount on tickets. If you think your event should be included, feel free to submit it<\/a> for review.”<\/p>\n","protected":false},"excerpt":{"rendered":"

First day of advent is here tomorrow but first comes my weekly round up of comms news curated via @CisionUK.\u00a0 10% of all in-store retail sales in December to be influenced by smartphones\u00a0via @thedrum “Consumers …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3241,3242,3259,3433,3934],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/18085"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=18085"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/18085\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=18085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=18085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=18085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}