{"id":19001,"date":"2012-12-13T15:37:55","date_gmt":"2012-12-13T14:37:55","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=19001"},"modified":"2012-12-13T15:37:55","modified_gmt":"2012-12-13T15:37:55","slug":"weekly-comms-news-round-up-131212","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-131212\/","title":{"rendered":"Weekly comms news round up 13\/12\/12"},"content":{"rendered":"

Here is two weeks worth of comms news curated\u00a0via\u00a0@CisionUK<\/a>. From now on, the Weekly comms news round up will be published on Thursdays. <\/p>\n

The weekend will soon be here, enjoy!<\/p>\n

Content and curation are changing integrated digital marketing<\/a>\u00a0by\u00a0@herrhuld<\/a>\u00a0via\u00a0Econsultancy<\/p>\n

<\/a>“The theme of the day was\u00a0content marketin<\/a>g, a hot topic and a phrase that \u2018isn\u2019t as well defined in the U.K. as it is in the U.S.\u2019 according to Econsultancy guest blogger\u00a0Kevin Gibbons<\/a>,\u00a0UK MD of\u00a0BlueGlass.<\/a><\/p>\n

Kevin\u2019s background is SEO, and he offered the English and Spanish soccer teams as analogies for the way SEO is changing. New tactics are less direct, more forward-thinking.”<\/p>\n

Five reasons to do a Journalism MA next year<\/a>\u00a0by\u00a0@NicoleFroio<\/a>\u00a0via Wannabe Hacks<\/p>\n

“When I graduated high school there was little question as to what I wanted to do with my life. And so I went and got a degree in journalism at the University of Sheffield, getting some student newspaper bylines, a lot of knowledge and perspective along the way. Of course, I was more optimistic than I should have been and thought I would have a job to look forward to when I graduated. I was wrong.”<\/p>\n

Facebook tipped to buy mobile messaging app WhatsApp<\/a>\u00a0by\u00a0@Shearmans<\/a>\u00a0via\u00a0THE Wall blog<\/a><\/p>\n

“Facebook is poised to acquire the multi-platform messaging app WhatsApp, according to a report on Techcrunch, as it looks to bolster its mobile armoury.<\/p>\n

Whatsapp is a global ad-free app which is paid for. It allows users to send messages to other users for free and is available for iPhone, BlackBerry, Android, Windows Phone and Nokia phones.”<\/p>\n

Haymarket Medical UK launches first iPad edition<\/a>\u00a0via haymarket<\/a>\u00a0<\/p>\n

<\/a>“GP magazine has launched its first fully interactive iPad edition, now available on\u00a0Apple newsstand<\/a>. The iPad edition features all the news, reviews and features found in the fortnightly print edition as well as new and exclusive content making it a truly interactive experience.”<\/p>\n

The changing world of smartphone and tablet devices\u00a0by\u00a0@DerekEccleston<\/a>\u00a0via\u00a0New Media Knowledge<\/a>\u00a0<\/p>\n

“Over the past few years, eDigitalResearch and IMRG have been tracking this changing consumer behaviour across the UK market and documenting emerging trends. As a result, both firms have a wealth of data on the subject and have now produced a mobile and tablet infographic to help retailers better understand their mobile customers.”<\/p>\n

Visual storytelling: 14 tools for journalists<\/a>\u00a0by @rmcathy<\/a>\u00a0via\u00a0journalism.co.uk<\/a><\/p>\n

“Over the past year here at Journalism.co.uk we have reported on a number of new tools and platforms which have been launched or updated, which offer journalists different ways of telling stories visually.”<\/p>\n

How to manage and curate social media for live events<\/a>\u00a0by\u00a0@tlittleton<\/a>\u00a0via\u00a0Econsultancy<\/p>\n

<\/a>“Social media can contribute to the success of an event, whether it\u2019s a conference, a sports match, or live chat during a TV show.<\/p>\n

But with people posting to different channels from all angles, it\u2019s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them.”<\/p>\n

Twitter introduces Instagram-style filters<\/a>\u00a0by\u00a0@Shearmans<\/a>\u00a0via BrandRepublic<\/p>\n

<\/a>“Users of Twitter\u2019s iPhone and Android apps will now be able to apply one of eight different filters, which include vintage, and black and white, to images they tweet using their handset devices.<\/p>\n

The update to the Twitter mobile apps also enables users to automatically enhance and crop their images before tweeting them.”<\/p>\n

Start Me Up! A profile of Knitd<\/a>\u00a0by\u00a0@DavidMoth<\/a>\u00a0via Econsultancy<\/a>\u00a0\u00a0<\/p>\n

“However it has also meant that monetising content is extremely difficult for publishers as people expect to read and watch things online for free.<\/p>\n

Knitd<\/a>, a new web and iPhone app, aims to solve this problem by allowing journalists to sell their articles on an individual basis using a micropayment system.”<\/p>\n

How a journalist can succeed in PR<\/a>\u00a0by\u00a0@CMRLee<\/a>\u00a0via Planet Content<\/p>\n

“The time-honoured \u201cdo journalists make good PRs?\u201d debate continued yesterday with\u00a0this piece from Chameleon\u2019s Steve Loynes in the Huffington Post<\/a>\u00a0on the\u00a0PRCA<\/a>\u2019s decision to hire a\u00a0PR Week<\/em>writer to its comms team. While I agree with Loynes\u2019 central theme that PR agencies or brands should think carefully about hiring journalists to\u00a0senior<\/em>\u00a0communications positions\u00a0simply because\u00a0<\/em>they have been journalists, I don\u2019t know the journalist in question and neither am I a member of the PRCA so this post in no way comments on that decision.”\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Here is two weeks worth of comms news curated\u00a0via\u00a0@CisionUK. From now on, the Weekly comms news round up will be published on Thursdays. The weekend will soon be here, enjoy! Content and curation are changing …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,5741],"tags":[3241,3242,3254,3260,3433,3525,4126,4127,104,2981,3237],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/19001"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=19001"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/19001\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=19001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=19001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=19001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}