{"id":20965,"date":"2013-01-10T16:06:21","date_gmt":"2013-01-10T15:06:21","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=20965"},"modified":"2013-01-10T16:06:21","modified_gmt":"2013-01-10T16:06:21","slug":"weekly-comms-round-up-100113","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-round-up-100113\/","title":{"rendered":"Weekly comms round up 10\/01\/13"},"content":{"rendered":"

The first weekly comms round up of the year, curated via\u00a0@CisionUK<\/a>. Hope everyone has enjoyed their holidays.<\/p>\n

How looking beyond UK may save British newspapers<\/strong><\/a> by @dansabbagh<\/a> via\u00a0Guardian<\/a><\/strong><\/p>\n

“For most of the half century since\u00a0the Guardian<\/a>\u00a0left Manchester, Britain’s\u00a0newspapers<\/a>\u00a0have travelled little further than a few miles out of Fleet Street, in most cases with only a handful of copies printed outside the UK. But the last couple of years have seen a push outside the British Isles with titles such as the Mail Online expanding in the United States.”<\/p>\n

How to communicate effectively with the media<\/a> by @Becky_Slack<\/a> via\u00a0<\/strong>Guardian<\/strong><\/p>\n

<\/a>“When the chancellor announced a cap on income tax reliefs, voluntary sector campaigners went into overdrive. The\u00a0National Council for Voluntary Organisations (NCVO), the\u00a0Charities Aid Foundation (CAF) and\u00a0Philanthropy Review\u00a0joined forces with\u00a0charities\u00a0large and small to undertake a major lobbying campaign.”<\/p>\n

How to make social media insights more meaningful<\/a> by Alice Mayel-Afshary via <\/strong>THE Wall blog<\/strong><\/p>\n

<\/a>“Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more?\u00a0To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools.”<\/a><\/p>\n

Pitching reporters in the age of pageview journalism<\/a> by @shelholtz<\/a>\u00a0via\u00a0PR Daily<\/a><\/strong><\/p>\n

“The first reason is the reduced opportunity for coverage. By 2010, newsrooms had 30 percent less staff than at the turn of the century. The reporter who covered your company is gone. Now there\u2019s a reporter who covers your industry or several industries, and he has less time for you and your pitch. High-priced veteran reporters are being replaced with younger tech-savvy journalists who have no long-standing relationships with PR sources. Meanwhile, newspapers have fewer pages than before. A 2008 study showed that 34 percent of newspapers had reduced business coverage, while only 17 percent had increased it.”<\/p>\n

10 things every journalist should know in 2013<\/a> by @SarahMarshall3<\/a> via <\/strong>journalism.co.uk<\/strong><\/p>\n

<\/a>“Here are 10 things every journalists should know in 2013. This list builds on 10 things every journalist should know in\u00a02012,\u00a02010\u00a0and\u00a02009. It is also worth looking back at the previous posts.\u00a0This year, in addition to making our own points, we have spoken to some key industry figures to include their ideas.”\u00a0<\/p>\n

Can newspapers still afford to publish every day?<\/a> \u00a0by @JaspJackson<\/a>\u00a0via the Media Briefing<\/a><\/strong><\/p>\n

“The business model of newspapers has been to publish on as many days of the week as possible for as long as anyone can remember. More copy sales, more circulation income = more profit.\u00a0But that could be about to change as the distribution model\u00a0for printed media strains under the pressures of online competition and rising costs.”<\/p>\n

Visual storytelling tool for journalists Storyplanet aiming for 2013 public launch<\/a> by @rmcathy<\/a>\u00a0via\u00a0<\/strong>journalism.co.uk<\/strong><\/p>\n

<\/a>“Storyplanet plans to launch publicly this year as a tool to allow journalists to package together multimedia content.\u00a0The new platform has been in beta testing since May 2012, with trials in newsrooms including Al Jazeera and Time magazine.\u00a0The platform enables users \u2013 such as journalists and photographers \u2013 to build interactive and visually captivating packages of content, which can then be embedded within a news site.”\u00a0<\/a><\/p>\n

Reaching out to PRs – watch your language and cut the phone calls<\/a> by @GreensladeR<\/a> via\u00a0Guardian<\/a><\/strong><\/p>\n

“Journalists are often amused, sometimes irritated and even occasionally enraged by the attempts to engage their attention by PR outfits. One persistent PR has taken to calling me ahead of sending an email, phoning me afterwards to see if I received it and then phoning again to ask what I think about it. He knows who he is because I’ve complained often enough about his counter-productive approach.”<\/p>\n

19 tools to improve your content marketing strategy<\/a> by @kelvinnewman<\/a>\u00a0via\u00a0Econsultancy<\/a><\/strong><\/p>\n

“No doubt you\u2019ll have the objectives in place, created a well thought out strategy and work plan as long as your arm. It\u2019s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign.”<\/p>\n

Online journalism, data and social media: 22 short courses for journalists<\/a>\u00a0by\u00a0@SarahMarshall3<\/a>\u00a0via\u00a0journalism.co.uk<\/a><\/strong><\/p>\n

“Journalism.co.uk runs training courses for experienced journalists wanting to boost their skills. Several are created specifically for freelancers.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The first weekly comms round up of the year, curated via\u00a0@CisionUK. Hope everyone has enjoyed their holidays. How looking beyond UK may save British newspapers by @dansabbagh via\u00a0Guardian “For most of the half century since\u00a0the …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[2881,3433,3525,4139,4146,4148,4149,104],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/20965"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=20965"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/20965\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=20965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=20965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=20965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}