{"id":21973,"date":"2013-01-24T09:25:36","date_gmt":"2013-01-24T08:25:36","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=21973"},"modified":"2013-01-24T09:25:36","modified_gmt":"2013-01-24T09:25:36","slug":"journalist-spotlight-max-wooldridge","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalist-spotlight-max-wooldridge\/","title":{"rendered":"Journalist Spotlight: Max Wooldridge"},"content":{"rendered":"<h2><span style=\"color: #ff9900;\">Max Wooldridge talks about compulsively checking his inbox, being a voyageur poet and Cate Blanchett playing him in a film.<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-22033\" title=\"Max Wooldridge in a Utah Canyon\" alt=\"interview with Max Wooldridge\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/01\/Max-Wooldridge-e1359019168630-237x250.jpg\" width=\"237\" height=\"250\" \/><a title=\"Max Wooldridge website\" href=\"http:\/\/maxwooldridge.com\/\" target=\"_blank\">Max Wooldridge<\/a> is a freelance travel writer whose work appears in the <a href=\"http:\/\/www.dailymail.co.uk\/mailonsunday\/index.html\">Mail on Sunday<\/a>, <a href=\"http:\/\/www.foodandtravel.com\/\">Food and Travel<\/a>\u00a0magazine, and last year he carried out sports interviews for the <a title=\"BBC World Service\" href=\"http:\/\/www.bbc.co.uk\/worldserviceradio\" target=\"_blank\">BBC World Service<\/a>.<\/p>\n<p>Max fell into travel writing when he won the Observer Young Travel Writer of the Year in 1989, he said: \u2018That was a lovely start and I\u2019ve been doing travel ever since.\u2019<\/p>\n<p>Being the son of famous Daily Mail sports writer <a title=\"Ian Wooldridge on Wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Ian_Wooldridge\" target=\"_blank\">Ian Wooldridge<\/a> was both a help and a hindrance. On the one hand he gave Max tips, such as: \u2018Never use the word very, if you do use it \u2013 take it out.\u2019 But on the other hand, wherever Max went everyone would just want to talk about his dad which \u2018doesn\u2019t do great shakes for the confidence\u2019.<\/p>\n<p><span style=\"color: #ff9900;\"><strong>Describe a typical day<\/strong><\/span><br \/>First thing in the morning I get up and think \u2018Who owes me money?\u2019 which is followed by the email \u2018Any chance of payment this week?\u2019. It is pretty much the same as it was 10 years ago, the typical life of a freelancer. I\u2019m sure people think we get up at the crack of noon but you have to chase money, check emails and only then can you start writing. And now with <a title=\"Max Wooldridge on Twitter @ProfMaximus\" href=\"https:\/\/twitter.com\/ProfMaximus\" target=\"_blank\">Twitter<\/a> and stuff there\u2019s even more distractions. My resolution for this year is to either answer emails in the morning or the afternoon otherwise I\u2019ll check them every 10 minutes and get upset when I haven\u2019t got one; it becomes quite addictive.<\/p>\n<p><strong><span style=\"color: #ff9900;\">How does commissioning\/pitching work?<\/span><\/strong><br \/>Two thirds of the time I get asked to do something and the other third Frank Barrett (travel editor at the Mail on Sunday) or another editor will pick up on an idea I\u2019ll send. I can\u2019t really write about luxury resorts purely because they don\u2019t really give you much copy \u2013 everything\u2019s pristine and ironed out. For a lot of them, it could be anywhere. I\u2019ve always said I don\u2019t want to read about someone having a fabulous time in paradise, that\u2019s really boring; I\u2019d much rather read about someone having a really bad time in paradise.<\/p>\n<p><strong><span style=\"color: #ff9900;\">What do you like to write about?<\/span><\/strong><br \/>The most recent story I\u2019ve done was in Egypt when I went with the Lord and Lady Carnarvon. Lord Carnarvon\u2019s great grandfather was the 5<sup>th<\/sup> Earl of Carnarvon who discovered Tutankhamun\u2019s tomb in 1922. I went out for the 90<sup>th <\/sup>anniversary about six weeks ago. Going to Egypt at the moment is exciting because politically there\u2019s a lot going on there.<\/p>\n<p>My role and our role as travel writers is to teleport the reader to the destination. The words you put down on the page are virtual travel, giving the reader a sense of the experience and atmosphere of a destination. For me personally, I like it when things go wrong, I don\u2019t mean airport delays and that sort of thing but meeting quirky people who say things out of the ordinary or that sum up where they live. People you meet on your travels who are honest add so much to the article.<\/p>\n<p>All that said it\u2019s not the ideal job because you\u2019re always worried about money and cash flow. The amount of people who say: \u2018Oh! I\u2019d love to have your job\u2019. There is a downside as well: it\u2019s almost constant uncertainty.<\/p>\n<p><strong><span style=\"color: #ff9900;\">What else are you working on at the moment?<\/span><\/strong><br \/><span style=\"font-size: 15px;\">I\u2019ve written a couple of guidebooks and two books about music, <\/span><i>Rock \u2018n\u2019 Roll London<\/i> and <i>Never Mind the Bollards<\/i>. I am halfway through my first narrative travel book about Mont Ventoux in France called <i>You\u2019re Mad If You Go Back<\/i>. Mont Ventoux is a really famous Tour De France mountain and the book is about how cycling saved my life and why people cycle up mountains. Cycling is becoming trendy and popular again and the mountain is in this year\u2019s Tour, which is good for the book. I have a huge amount of work but this is why writers do what they do \u2013 to carve out a little piece of beauty.<img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-22031\" title=\"Max Wooldridge quote\" alt=\"I do feel for PRs because they seem to get it in the neck from everyone\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/01\/Max-Wooldridge.png\" width=\"163\" height=\"147\" \/><\/p>\n<p><span style=\"color: #ff9900;\"><strong>How do you work with PRs?<br \/><\/strong><\/span>I have some close friends who are PRs. I\u2019ve always been nice to PRs because of that old phrase: \u2018Be nice to people on the way up. You\u2019ll meet them on your way down\u2019. I think there are some travel writers and journalists who think what we do is incredibly different but I think it\u2019s the same really. We\u2019re all just trying to get stories out there, come up with interesting angles and entertaining articles. There\u2019s not a lot of difference between a good PR and a journalist.<\/p>\n<p>Although I live in Norfolk and I\u2019m only back in London once or twice a month, I do prefer the one-to-one meetings. Some PRs are excellent, some aren\u2019t so good. I got an email the other day from a PR describing herself as a brand alchemist, which I thought was the height of pretentiousness. It\u2019s a bit like a travel writer describing themselves as a voyageur poet.<\/p>\n<p>Things go wrong in travel writing \u2013 an editor might be replaced and your piece doesn\u2019t get published \u2013 a good PR will understand that. I think the most useful thing for a PR is to keep the relationship going over the years because if things don\u2019t work out with one piece, a travel writer will make up for it somewhere down the line. The ultimate travel article is independent and creates an atmosphere of where you\u2019ve been. If there are negative quotes from people you meet that adds to the article; a good PR will understand that too.<\/p>\n<p>I do feel for PRs because they seem to get it in the neck from everyone. They don\u2019t get much praise from the journalist or publication and they certainly don\u2019t get much praise from their clients. They\u2019re in a tough position and I don\u2019t think we, as writers, always take that into consideration.<\/p>\n<p>I get sent a lot of hotel PR, and some of the places, especially with pictures, make you think \u2018That looks nice; I\u2019d like to stay there\u2019. The ones that are a bit iffy are things like \u2018New Beverage Manager\u2019, which is not really a story for me. Good on the guy for getting a job but I can\u2019t write about that.<\/p>\n<div style=\"border: solid 2px #FFA500; background-color: #ffd085; padding: 10px; margin: 10px;\"><strong><\/strong><span style=\"color: #000000;\"><strong><span style=\"font-size: x-large;\"><b>Take Five<\/b><\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Where\u2019s the best place you\u2019ve ever been?<\/b>\u00a0<\/span> <br \/><span style=\"color: #000000;\">Mixture of three really. I\u2019ve got this thing about jungle temples so Cambodia, Guatemala and Peru. Can\u2019t really choose between those three, it\u2019s like choosing between your children. Cities-wise, I went to Lisbon last year and it\u2019s the third of fourth time I\u2019ve been there and I always seem to have a cracking time. It\u2019s cheap, the people are great and they seem to like the English. <i>And<\/i> they\u2019re a bit mad as we<br \/>\nll which always helps.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Where would you like to go that you\u2019ve never been?<\/b>\u00a0<\/span><br \/><span style=\"color: #000000;\">It\u2019s embarrassing really but I\u2019ve never been to India and you can\u2019t really call yourself a traveller, let alone a travel writer, without having been to India. I\u2019ve got no excuses really because my cousin, Mike Wooldridge, was the BBC\u2019s South Asia correspondent based in India for about 10 years and I didn\u2019t even visit him.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Do you have any surprising hobbies or interest?<\/b><\/span> <br \/><span style=\"color: #000000;\">In the last year I\u2019ve been reading some obscure stuff \u2013 one of my things is to read two books a week, so I pick up anything from biographies to books about butterflies. I\u2019m also addicted to US crime dramas; I get box sets of things like <i>The Shield<\/i>, <i>The Wire<\/i> and <i>The Sopranos<\/i>. The worst thing is you watch one and think \u2018I\u2019ve got to watch another one!\u2019, and then you\u2019ve watched three in an evening and that\u2019s three hours wasted.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>What would your super power be?<\/b><\/span> <br \/><span style=\"color: #000000;\">Probably the ability to be exactly like I was when I was 20: able to survive on only four hours sleep, eat what I like, drink 10 pints without it having any effect, and wake up in the morning and feel fresh as a daisy. I want to have that freshness even in my mid-forties, fifties and sixties. Guilt free hedonism \u2013 I\u2019ll be Hedonistic Man without the downsides.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Who would play you in a film?<\/b><\/span> <br \/><span style=\"color: #000000;\">Male or female? Cate Blanchett? Obviously Hugh Jackman but it\u2019s probably more likely to be Russell Crowe because I look a little more like him \u2013 I\u2019m a bit podgier than Jackman. Some people might say either Walter Matthau or Ross Kemp on a bad day.<\/span><\/p>\n<\/div>\n<p><span style=\"color: #ff9900;\"><strong>Editorial information on Max Wooldridge, the Mail on Sunday, Food and Travel as well as thousands of other media contacts and outlets, can be found in the <a title=\"CisionPoint\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" target=\"_blank\">CisionPoint<\/a> <a title=\"Cision's Media Database\" href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-database\/\" target=\"_blank\">media database<\/a>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Max Wooldridge talks about compulsively checking his inbox, being a voyageur poet and Cate Blanchett playing him in a film. Max Wooldridge is a freelance travel writer whose work appears in the Mail on Sunday, &#8230;<\/p>\n","protected":false},"author":322,"featured_media":22810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,350,3532,4054,5741],"tags":[4156,4157,4158,4159,4160,4161,4162,1951,3326,7300,4055],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/21973"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=21973"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/21973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=21973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=21973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=21973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}