{"id":23718,"date":"2013-02-13T10:54:02","date_gmt":"2013-02-13T10:54:02","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=23718"},"modified":"2017-11-02T14:23:32","modified_gmt":"2017-11-02T14:23:32","slug":"journalist-spotlight-jonathan-pryce","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/journalist-spotlight-jonathan-pryce\/","title":{"rendered":"Journalist Spotlight: Jonathan Pryce"},"content":{"rendered":"

Jonathan Pryce talks to\u00a0Vuelio about beards, working with PRs and how London is better than Paris.<\/span><\/h2>\n

\"JournalistJonathan Daniel Pryce<\/a> is a freelance fashion and lifestyle photographer, and a digital marketing consultant. He described his combination of roles as a nice partnership because he works with fashion brands: \u2018With digital media, so much of the content is visual but since winning Photographer of the Year, clients have really focused on my editorial and street work.\u2019<\/p>\n

What\u2019s your blogging experience?<\/b><\/span>
\nIn 2009 I set up Les Gar\u00e7ons de Glasgow<\/a>, a street style blog that was my first foray into blogging but Another Gar\u00e7on<\/a> is my new baby. It gets 30,000 hits a month and focuses on menswear because that\u2019s what I\u2019m most interested in and a lot of my clients are based in the men\u2019s industry.<\/p>\n

I started a new project and blog called 100 Days 100 Beards<\/a> in July 2012. It does what it says on the tin \u2013 for 100 days I photographed 100 bearded guys. I published a book of the project which sold out of its first print and its now on its second run.<\/p>\n

What\u2019s the next project?<\/b><\/span>
\nEveryone keeps asking me, but I have no idea. I\u2019ve actually been thinking about taking the context of 100 Beards somewhere else; I was talking to someone the other day who said I should do a Kickstarter project to fund it. I\u2019m thinking of doing a road trip across the United States for 100 days and going to as many cities as I can to document the beards that I find.<\/p>\n

There is a new project I\u2019m working on called The Inside Man, which I see this as more of an online magazine than a blog. It is going to be a series of interviews and photographs of interesting men that work in fashion. I think there are a lot of unsung heroes in the fashion industry which is mainly female-dominated. Other than the male head designer, there are a lot of men who work for the brands \u2013 PRs, pattern cutters or assistants to the designer \u2013 who don\u2019t get the limelight.<\/p>\n

How do you pitch projects?<\/b><\/span>
\nI\u2019ve been doing street style so long that people come to me. I won photographer of the year at the Scottish Fashion Awards<\/a> last June and that was a turning point because it got me the press and credibility that I didn\u2019t have before. At the London Collections: Men<\/a> I noticed a big difference: I had about five clients pitching against each other which hasn\u2019t happened before and I felt very grateful. I\u2019ve also had a couple of quite big publications email me to set up meetings about doing further fashion weeks.<\/p>\n

While street style is what I\u2019m known for, I\u2019m also building up the editorial side and lookbooks. I\u2019m focused on street style but in terms of longevity the whole trend has only exploded in the last five years and if it ended in a year, two years, a month then what would I do? That\u2019s what I\u2019m thinking about.<\/p>\n

How do you approach people for street style?<\/span>
\n<\/b>At Fashion Week, people dress because they want to be photographed or pretend that they don\u2019t and just pose. That\u2019s a whole bizarre world which is amazing and fascinating. What I love though, is regular street style where you have to explain what you\u2019re doing. I see someone on the street and as I approach them I make the decision in my head whether I\u2019m going to stop them or not. I ask if I can take their photograph and tell them I do street style, I love what they\u2019re wearing (a compliment always helps), they say yes or no and then I take their photo.<\/p>\n

What\u2019s nice about that is you\u2019re really making their day, you\u2019re giving them a compliment, they\u2019re telling their friends and it makes them feel special. Whereas at fashion week, it\u2019s not cool to be excited about things so they don\u2019t care, they\u2019re like: \u2018Yeah, take my photo, whatever\u2019.<\/p>\n

How do you work with PRs?<\/span>
\n<\/b>I would never regurgitate a press release or talk about fashion news, but I would be interested in receiving press releases so I can see what brands are up to, which could lead to future collaboration. <\/b><\/p>\n

All the photography on my website is my own so I won\u2019t upload PR pictures but if I really believe in the brand and like the product, I\u2019ll happily photograph it and send it back \u2013 I\u2019m not expecting to be given stuff. A lot of my interaction with PRs is them wanting to use my photographs, maybe if it\u2019s a photo of a celebrity, actor or singer at fashion week. They\u2019ll want to use the image to promote the brands they\u2019re wearing.<\/p>\n

What\u2019s the best way to reach you?<\/b><\/span>
\nEmail, I don\u2019t read a lot of them but I am happy to scan my inbox and a great subject line is key to getting my attention. If the subject line includes a brand I\u2019m interested in, I\u2019m more likely to open it.<\/p>\n

\n

<\/a>Take Five<\/b><\/span><\/strong><\/span><\/p>\n

What item of clothing could you not live without?<\/b>\u00a0<\/span>
\nA roll neck sweater. I nearly always wear one to the point of it being a style rut because they are comfortable, smart and I don\u2019t have to faff around with a shirt and tie.<\/span><\/p>\n

Where is better for photography, London or Glasgow?<\/b><\/span>
\nLondon. When you get a super city like New York or London there\u2019s a constant stream of new traffic, whether it be tourists or people moving here, and I always have new subjects to photograph. Glasgow is great and a very creative place but you see the same people all the time because it is small. I lived in Paris for a short period as well and I think London is better than Paris. You don\u2019t really see great street style in Paris outside fashion week because people stick to the rules and always wear navy, grey and black. Although it looks very chic, and the people look very beautiful, it\u2019s not very inspiring.<\/span><\/p>\n

Do you have any surprising hobbies or interests?<\/b><\/span>
\nI feel like I should make something up that has a bit of pizzazz\u2026 I think when you\u2019re a photographer (or anyone self-employed) it\u2019s such a competitive industry you work every hour god sends. I do love fine art and playing cards with friends.<\/span><\/p>\n

What would your super power be?<\/b><\/span>
\nInvisibility, because it would mean you could take photographs and no one would know you were there. I\u2019m reading a book called The Ongoing Moment<\/i> by Geoff Dyer, and he published a lot of street photography from the 1920s-1970s when everyone used film. Back then you would take a photograph of somebody on the street and there wasn\u2019t an expectation of being able to see the photo or deleting it; people were less self-aware. I would like to be invisible because now people are so self-aware that I take the photo and they want to see if it\u2019s good or not. There\u2019s no letting the moment happen.<\/span><\/p>\n

Who would play you in a film?<\/b><\/span>
\nMy name is Jonathan Daniel Pryce and there\u2019s a famous actor who has the same name, Jonathan Pryce<\/span><\/a> (hence me using my middle name). If he was to play a future me (because he\u2019s quite a bit older) they wouldn\u2019t even have to change the name.<\/span><\/p>\n<\/div>\n

Editorial information on Jonathan Pryce, Another Garcon as well as thousands of other media contacts and outlets, can be found in the Vuelio\u00a0media database<\/span><\/a>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jonathan Pryce talks to\u00a0Vuelio about beards, working with PRs and how London is better than Paris. Jonathan Daniel Pryce is a freelance fashion and lifestyle photographer, and a digital marketing consultant. He described his combination …<\/p>\n","protected":false},"author":322,"featured_media":23771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,3532,5741],"tags":[4203,4204,4206,4207,357,1951,3591,4074],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/23718"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=23718"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/23718\/revisions"}],"predecessor-version":[{"id":109523,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/23718\/revisions\/109523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=23718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=23718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=23718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}