{"id":25697,"date":"2013-03-07T16:05:23","date_gmt":"2013-03-07T15:05:23","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=25697"},"modified":"2013-03-07T16:05:23","modified_gmt":"2013-03-07T16:05:23","slug":"weekly-comms-round-up-070313","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-round-up-070313\/","title":{"rendered":"Weekly comms round up 07\/03\/13"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">T<\/span><span style=\"color: #000000;\">ime for another weekly round up of comms news curated via<\/span> <a href=\"https:\/\/twitter.com\/CisionUK\">@CisionUK<\/a><span style=\"color: #000000;\">.<\/span><\/strong><a href=\"http:\/\/www.distilled.net\/blog\/ppc\/a-white-hat-guide-to-google-adsense-for-beginners\/\"><\/p>\n<p> <span style=\"color: #ff9900;\"><strong>Beginner\u2019s Guide to Google AdSense for Publishers<\/strong><\/span><\/a><span style=\"color: #ff9900;\"><strong> by <a href=\"https:\/\/twitter.com\/kleinja\" dir=\"ltr\"><span style=\"color: #ff9900;\">@kleinja<\/span><\/a> via <a href=\"http:\/\/www.distilled.net\"><span style=\"color: #ff9900;\">distilled<\/span><\/a><\/strong><\/span> <br \/>&#8216;The lines between paid and organic search are blurring while millions of sites&#8217; revenue streams depend on contextual advertising to survive. \u00a0I\u2019m convinced it\u2019s important that well-seasoned consultants and webmasters understand both sides of the\u00a0equation.&#8217;<\/p>\n<p><span style=\"color: #ff9900;\"><strong><a href=\"http:\/\/www.grahamjones.co.uk\/2013\/blog\/social\/twitter-beats-facebook-and-linkedin-for-b2b-lead-generation-or-does-it.html\"><span style=\"color: #ff9900;\">Twitter beats Facebook and LinkedIn for B2B lead generation \u2013 or does it?<\/span><\/a> by <a href=\"https:\/\/twitter.com\/@grahamjones\"><span style=\"color: #ff9900;\">@grahamjones<\/span><\/a> via <a href=\"http:\/\/www.grahamjones.co.uk\"><span style=\"color: #ff9900;\">Internet Psychologist<br \/><\/span><\/a><\/strong><\/span>&#8216;Twitter is way ahead in the lead generation stakes for the Business to Business sector (<a title=\"No Such Thing as B2B or B2C\" href=\"http:\/\/www.grahamjones.co.uk\/2011\/articles\/selling\/there-is-no-such-thing-as-b2b-or-b2c-either.html\">if such a thing exists<\/a>). A year-long <a title=\"Social Media B2B study\" href=\"http:\/\/www.optify.net\/press-releases\/optify-benchmark-report-google-dominates-the-b2b-search-market-and-twitter-outperforms-facebook\" target=\"_blank\">study<\/a> of over 600 B2B organisations looking at more than 215m page views has found that Twitter out-performs Facebook and LinkedIn by 9 to 1 in terms of generating leads. In fact, the research shows that Facebook and LinkedIn are equal in terms of generating leads for B2B companies, falling woefully behind the impact of Twitter.&#8217;<\/p>\n<p><span style=\"color: #ff9900;\"><strong><a href=\"http:\/\/www.journalism.co.uk\/news\/how-social-media-database-crimson-hexagon-can-be-source-for-journalists\/s2\/a552269\/\"><span style=\"color: #ff9900;\">How journalists can find sources in social media database<\/span><\/a> by Alastair Reid via <\/strong><\/span><a href=\"http:\/\/www.journalism.co.uk\" dir=\"ltr\"><span style=\"color: #ff9900;\"><strong>journalism.co.uk<br \/><\/strong><\/span><\/a>&#8216;Crimson Hexagon has amassed a library of over 250 billion posts from social media websites and believes the contents offer a wealth of sources for journalists, as well as commercial interests.<\/p>\n<p> The library, which is growing by 500 million posts a day, includes people&#8217;s public comments from Twitter, Facebook, blogs, forums, online news sites and comments from YouTube as well as consumer review data from Amazon, Epinion and others which have been collected since 2008.&#8217;<a href=\"http:\/\/www.journalism.co.uk\" dir=\"ltr\"><br \/><\/a><br \/> <span style=\"color: #ff9900;\"><strong><a href=\"http:\/\/www.badlanguage.net\/10-dictionary-sites-for-writers\"><span style=\"color: #ff9900;\">10 dictionary sites for writers<\/span><\/a>\u00a0 by <a href=\"https:\/\/twitter.com\/@mstibbe\"><span style=\"color: #ff9900;\">@mstibbe <\/span><\/a>via <a href=\"http:\/\/www.badlanguage.net\"><span style=\"color: #ff9900;\">BAD LANGUAGE<br \/><\/span><\/a><\/strong><\/span>&#8216;Writers don\u2019t just need to know what words mean: they need to experiment, learn, discover, check and sometimes just plain find the right words. What follows are ten useful, and occasionally playful, dictionary sites for writers:&#8217;<\/p>\n<p><span style=\"color: #ff9900;\"><strong><a href=\"http:\/\/wallblog.co.uk\/2013\/03\/07\/advertisers-to-get-more-options-as-facebook-today-reveals-major-redesign\/\"><span style=\"color: #ff9900;\"> Advertisers to get more options as Facebook today reveals major redesign<\/span><\/a> by <a href=\"https:\/\/twitter.com\/@gordonmacmillan\"><span style=\"color: #ff9900;\">@gordonmacmillan<\/span><\/a> via <\/strong><\/span><a href=\"http:\/\/wallblog.co.uk\" dir=\"ltr\"><span style=\"color: #ff9900;\"><strong>The Wall<br \/><\/strong><\/span><\/a>&#8216;Facebook is due to take the covers off a major relaunch today that will see news feeds completely revamped with new ways to filter posts into different strands as well as more image based ads.<\/p>\n<p>Instead of having a single newsfeed, Facebook users will see multiple feeds divided by categories that will include ones dedicated to photos and music. Other feeds could include \u201cnews,\u201d videos and apps.&#8217;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time for another weekly round up of comms news curated via @CisionUK. Beginner\u2019s Guide to Google AdSense for Publishers by @kleinja via distilled &#8216;The lines between paid and organic search are blurring while millions of &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,5741],"tags":[104,2981,3242,3525,3870,4126,4251,4252],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/25697"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=25697"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/25697\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=25697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=25697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=25697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}