{"id":28103,"date":"2013-04-04T09:43:06","date_gmt":"2013-04-04T08:43:06","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=28103"},"modified":"2013-04-04T09:43:06","modified_gmt":"2013-04-04T09:43:06","slug":"webinar-building-relationships-with-the-media","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/webinar-building-relationships-with-the-media\/","title":{"rendered":"Webinar: Building relationships with the media"},"content":{"rendered":"<p><span style=\"color: #ff9900;\"><strong>Cision\u2019s most recent webinar looked at ways for PRs to build relationships with the media. Hosted by editorial coordinator Jake O\u2019Neill, the webinar covered social media, pitch tips and journalists\u2019 PR pet peeves.<a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/Building-Relationships-with-the-media-blog.png\" rel=\"lightbox\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/Building-Relationships-with-the-media-blog-800x462.png\" alt=\"Areas of research word cloud\" title=\"Building Relationships with the media\" width=\"640\" height=\"369\" class=\"aligncenter size-large wp-image-28116\" \/><\/a><\/strong><\/span><\/p>\n<p>Data from <a href=\"https:\/\/www.vuelio.com\/uk\/public-relations-white-papers\/social-journalism-study-frm2012\/\" title=\"Cision Social Journalism Study 2012\" target=\"_blank\">Cision\u2019s Social Journalism Study<\/a> was highlighted to give insight into how journalists are using social media tools, such as Twitter and Facebook, in their work. This information is invaluable to PRs who need to know where and how they should be contacting media professionals.<\/p>\n<p>Areas of research, including audience, topics, press days and lead times, were combined with pitching tips; should you follow up with a phone call? Why is exclusivity something to aim for? Is mobile important?<\/p>\n<p>The webinar finished with journalists\u2019 PR pet peeves (because it is always good to know what <i>not<\/i> to do) and questions from the audience. The full Q&amp;A can be <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/building-relationships-with-the-media\/\" title=\"Questions and answers from the building relationships with the media webinar\" target=\"_blank\">read on the Cision Blog<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/www.vuelio.com\/uk\/pr-marketing-webinar\/building-relationships-with-the-media\/\" title=\"Free download of the webinar recording\" target=\"_blank\">The webinar recording is available for free online.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cision\u2019s most recent webinar looked at ways for PRs to build relationships with the media. Hosted by editorial coordinator Jake O\u2019Neill, the webinar covered social media, pitch tips and journalists\u2019 PR pet peeves. Data from &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3636,5741],"tags":[152,292,833,1103,3657,3658,104],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28103"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=28103"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=28103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=28103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=28103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}