{"id":28470,"date":"2013-04-08T14:26:42","date_gmt":"2013-04-08T14:26:42","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=28470"},"modified":"2020-03-10T17:40:23","modified_gmt":"2020-03-10T16:40:23","slug":"a-bad-week-for-kelvin-mackenzie","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/a-bad-week-for-kelvin-mackenzie\/","title":{"rendered":"A bad week for Kelvin MacKenzie"},"content":{"rendered":"

Kelvin MacKenzie, ex-editor of The Sun and current columnist for the Daily Mail, is having a bad week. On 4 April, his new column appeared on the Telegraph\u2019s website invariably insulting teachers, the government, Masterchef, the BBC, the Labour party and British Gas.<\/strong><\/span><\/p>\n

On 5 April, Henry Winter, football correspondent at the Telegraph, announced on Twitter<\/a> that the Kelvin MacKenzie column was a one-off and won\u2019t be repeated. So what happened?<\/p>\n

Using Vuelio\u00a0Social Media<\/a> we can see two peaks covering Kelvin MacKenzie on social media.
\n\"Conversation<\/p>\n

Using a Conversation Cloud, we can see the main discussion points from each peak.<\/p>\n

\"KelvinThe first, on April 4, is in response to the column being published. The negative words associated with the conversation are clear for all to see and the hash tag #dontbuythetelegraph<\/strong> may have had something to do with the decision to drop the columnist. It is joined by #dontbuythesun<\/strong>, a paper Kelvin is still associated with, and #jft96<\/strong> (Justice for the 96) referring to the Hillsborough disaster.<\/p>\n

Other keywords \u2013 \u2018hillsborough<\/strong>\u2019, \u2018insult<\/strong>\u2019 and \u2018anniversary<\/strong>\u2019 \u2013 also link to Hillsborough disaster, the anniversary of which is next week.<\/p>\n

\"MacKenzieThe second peak is largely in response to Kelvin being dropped. As the Conversation Cloud shows the words \u2018dropped<\/strong>\u2019, \u2018drops<\/strong>\u2019, \u2018fired<\/strong>\u2019 and \u2018axed<\/strong>\u2019 are joined by \u2018outrage<\/strong>\u2019, \u2018anger<\/strong>\u2019, \u2018powerful<\/strong>\u2019 and \u2018protest<\/strong>\u2019 showing many commentators\u2019 beliefs that he only lasted a day because of the public \u2018backlash<\/strong>\u2019.<\/p>\n

The Telegraph seems to be concerned about the preservation of its own brand image and has acted swiftly in order to distance itself from what many perceive to be an error in judgement.<\/p>\n

Things seem to be getting worse for Kelvin MacKenzie with the Press Gazette\u2019s report<\/a> that the Daily Mail is being sued over a column he wrote in April 2012. As this news gathers pace expect a third peak.<\/p>\n

 <\/p>\n

Graphs and Conversation Clouds were made with\u00a0Vuelio\u00a0<\/span>Social Media.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kelvin MacKenzie, ex-editor of The Sun and current columnist for the Daily Mail, is having a bad week. On 4 April, his new column appeared on the Telegraph\u2019s website invariably insulting teachers, the government, Masterchef, …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184,350,5741],"tags":[75,4019,4249,4337,4338],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28470"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=28470"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28470\/revisions"}],"predecessor-version":[{"id":128883,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28470\/revisions\/128883"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=28470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=28470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=28470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}