{"id":28909,"date":"2013-04-11T15:10:31","date_gmt":"2013-04-11T14:10:31","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=28909"},"modified":"2013-04-11T15:10:31","modified_gmt":"2013-04-11T15:10:31","slug":"weekly-comms-round-up-110413","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-round-up-110413\/","title":{"rendered":"Weekly comms round up 11\/04\/13"},"content":{"rendered":"

My weekly pick of comms news is back. Curated via<\/span> @CisionUK<\/a>.<\/span><\/strong> <\/p>\n

Blogger engagement: the benefits for brands<\/span><\/a> by\u00a0@Harcagypsy<\/span><\/a> via Econsultancy<\/span><\/a><\/strong><\/span>
‘Quite simply, if you take the time to engage with\u00a0bloggers<\/a>\u00a0in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they\u2019re asked to do.<\/p>\n

Setting up a blog<\/a>\u00a0is relatively easy, anyone can do it. So if that\u2019s the case, why do blogs have a higher failure rate than restaurants?’<\/p>\n

Where content marketers go wrong\u00ad\u00ad\u00ad \u2013 5 rules for brands<\/span><\/a> by @julesshoes<\/span><\/a> via The Wall<\/span><\/a><\/strong><\/span>
‘According to a report published recently by CopyPress\u2019 \u2013 the 2013 State of Content Marketing Study\u2013 34.8% of marketers are making content marketing their main focus during 2013.<\/p>\n

That\u2019s twice as many as in 2012 and it places content marketing above search engine optimisation, mobile communications and media buying in marketers\u2019 overall list of priorities. But while there is a clear shift in attention towards content marketing as a key business tool, do marketers and brands really have the skillsets to capitalise on this growing trend?’<\/p>\n

Facebook reportedly to introduce \u00a310 private messaging fee<\/span><\/a>\u00a0 by John Glenday via The Drum<\/span><\/a><\/strong><\/span>
‘Facebook, ever mindful of an opportunity to monetise its huge user base, is to begin charging UK members up to a tenner to send a private message to celebrities, public figures or even just newly met strangers.<\/p>\n

The social network is said to be investigating use of a sliding scale of fees based on a users number of followers and the number of people paying to message them \u2013 the more of both a user has the more it\u2019ll cost you to get in touch.’<\/p>\n

How to use LinkedIn\u2019s new mentioning feature<\/span><\/a> by Kevin Allen via PR Daily<\/span><\/a><\/strong><\/span>
‘Borrowing a page from Twitter and Facebook, LinkedIn unveiled a new feature that allows users to tag other users in posts. It\u2019s akin to tagging someone on Facebook or mentioning on Twitter.\u00a0<\/p>\n

LinkedIn hopes it will help spark conversations on the network. Here\u2019s how it works, according to the\u00a0LinkedIn Blog<\/a>: ‘<\/p>\n

Seven SEO tools to improve your online PR efficiency<\/span><\/a> by @kelvinnewman<\/span><\/a> via Econsultancy<\/span><\/a><\/strong><\/span>
‘It\u2019s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.<\/p>\n

While this merging of disciplines is no big surprise, something that I hadn\u2019t anticipated is just how useful SEO tools can be for people carrying out online PR.<\/p>\n

Search Marketers are generally obsessed about efficiency and using tools and software to make their lives easier, and many of the tools available can also help anyone working in online PR.’<\/p>\n","protected":false},"excerpt":{"rendered":"

My weekly pick of comms news is back. Curated via @CisionUK. Blogger engagement: the benefits for brands by\u00a0@Harcagypsy via Econsultancy‘Quite simply, if you take the time to engage with\u00a0bloggers\u00a0in the correct manner, then bloggers in …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5741],"tags":[3242,3259,3433],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28909"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=28909"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/28909\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=28909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=28909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=28909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}