{"id":29223,"date":"2013-04-18T14:44:10","date_gmt":"2013-04-18T13:44:10","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=29223"},"modified":"2013-04-18T14:44:10","modified_gmt":"2013-04-18T14:44:10","slug":"weekly-comms-round-up-180413","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-round-up-180413\/","title":{"rendered":"Weekly comms round up 18\/04\/13"},"content":{"rendered":"

\"\"Here is my weekly pick of comms news curated via @CisionUK<\/a>. Happy Thursday!<\/p>\n

The rise of social commerce engagement on mobile devices<\/span><\/a> by @richard_anson<\/span><\/a> via Econsultancy<\/span><\/a><\/strong><\/span><\/p>\n

‘Retailers and Brands must ensure they provide their customers with a seamless\u00a0mobile experience<\/a>\u00a0that includes all their social elements.\u00a0<\/p>\n

They cannot afford to wait. Those who fail to will simply lose customers.\u00a0<\/p>\n

There are a huge amount of\u00a0articles<\/a>\u00a0out there discussing the rise of mobile devices, including advocates of \u201cmobile first<\/a>\u201d.’<\/p>\n

Marketers don\u2019t think they have the right technology to succeed<\/span><\/a> by @RickJWaghorn<\/span><\/a> via The Wall<\/span><\/a><\/strong><\/span><\/p>\n

‘For those of us who have preached the virtues of simplicity down the years, e-consultancy\u2019s recent \u2018Quarterly Digital Intelligence Briefing: Digital Trends for 2013\u2019 made for an interesting read.<\/p>\n

The collapse of complex business models \u2013 one of Clay Shirky\u2019s signature pieces \u2013 long ago caught the eye;\u00a0when applied to the world of online advertising<\/a>, it makes for an ever more compelling read.<\/p>\n

Particularly when you start to poke around the latest findings, which gives you\u00a0a decent \u2018snap-shot\u2019 of the mood of marketeers in 2013, what are they thinking and above all the challenges are they facing right now.’<\/p>\n

Twitter Music coming soon, officially<\/span><\/a> by @mattwarman<\/span><\/a> via The Telegraph<\/span><\/a><\/strong><\/span> <\/p>\n

‘The site updated its\u00a0music.twitter.com<\/a>\u00a0page to confirm the long-running rumour. It now reads \u2018coming soon\u2019 and invites users to sign in. Once authorised by users, the \u2018Twitter #music web\u2019 service claims it will offer \u201cthe best new music in the world right now\u201d.<\/p>\n

\n

As is usual with such apps, #music will be able to read a user\u2019s tweets, see their followers and post tweets. Currently, however, users are met with a server error when they elect to ‘sign in’. It is listed as \u201cBy Twitter, Inc.”‘<\/p>\n

Guardian launches user-generated content platform<\/span><\/a> by @AlastairReid3<\/span><\/a> via journalism.co.uk<\/span><\/a><\/strong><\/span><\/p>\n

‘The Guardian has launched a new platform for mobile and desktop to curate and source user-generated content from around the world.<\/p>\n

GuardianWitness<\/a>, which is available free for iPhone, Android and\u00a0online<\/a>, is part of the Guardian’s\u00a0open journalism initiative<\/a>\u00a0of diversity and plurality.<\/p>\n

“It’s a new part of our platform which more deeply integrates the way we want to do open journalism on our sites,” Joanna Geary, social and communities editor for the Guardian, told Journalism.co.uk.’<\/p>\n

Making digital and traditional marketing work together<\/span><\/a> by Matt Kates via @Econsultancy<\/span><\/a><\/strong><\/span><\/p>\n

‘In the rush to\u00a0drive likes and tweets<\/a>, pins and favorites, ratings and reviews, marketers often overlook traditional tactics, which are still an effective way to motivate desired behaviors among consumers.<\/p>\n

And as the land grab to gain digital mindshare continues to pick up steam, it is becoming ever more important to differentiate your brand by offering compelling solutions to consumers across all channels —\u00a0both digital and traditional<\/a>.’<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Here is my weekly pick of comms news curated via @CisionUK. Happy Thursday! The rise of social commerce engagement on mobile devices by @richard_anson via Econsultancy ‘Retailers and Brands must ensure they provide their customers …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4371,5741],"tags":[2981,3242,3246,3433,4126,4372],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/29223"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=29223"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/29223\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=29223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=29223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=29223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}