{"id":29541,"date":"2013-04-18T09:28:58","date_gmt":"2013-04-18T08:28:58","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=29541"},"modified":"2013-04-18T09:28:58","modified_gmt":"2013-04-18T09:28:58","slug":"baroness-thatchers-funeral","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/baroness-thatchers-funeral\/","title":{"rendered":"Baroness Thatcher\u2019s Funeral"},"content":{"rendered":"<p><span style=\"color: #ff9900;\"><strong>Once again Margaret Thatcher has dominated social media and Twitter\u2019s trending topics. Her funeral, which was held yesterday morning, was unsurprisingly the talking point of the day.\u00a0<br \/><\/strong><\/span><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/Coffin-800x400.gif\" alt=\"union jack coffin\" title=\"Margaret Thatcher's Funeral\" width=\"640\" height=\"320\" class=\"aligncenter size-large wp-image-29542\" \/><\/p>\n<p>Described by many as a marmite figure (including the Guardian who created <a href=\"http:\/\/www.guardian.co.uk\/media\/2013\/apr\/16\/mirror-considered-ads-resistance-thatcher\" title=\"Guardian's marmite advert\" target=\"_blank\">this advert<\/a>), Baroness Thatcher\u2019s funeral was always going to draw a crowd. The hashtag #thatcherfuneral was trending today alongside other related words \u2013 Cameron, Thatcher, Funeral, #London etc. At one point there were only two topics trending on Twitter \u2013 Thatcher\u2019s funeral and Superman (The Huffington Post UK highlighted the <a href=\"http:\/\/www.huffingtonpost.co.uk\/2013\/04\/17\/thatcher-twitter-trends-superman-_n_3099208.html#slide=2348210\" title=\"Huffington Posts' unrelated funeral topics\" target=\"_blank\">unrelated trending topics<\/a>).<\/p>\n<p>But then the hour of the procession arrived and social media turned its collective attention to the event, clearly seen using\u00a0<a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" title=\"Cision Social Media\" target=\"_blank\">Cision Social Media<\/a>\u00a0to measure mentions of funeral-related terms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/TF-line-800x280.png\" alt=\"Thatcher's funeral on Twitter\" title=\"Social Media Mentions for Thatcher's funeral\" width=\"640\" height=\"224\" class=\"aligncenter size-large wp-image-29543\" \/>Most of these tweets will have been from people watching on television as phone signal along the procession route was non-existent. Sentiment is notoriously difficult to measure but positive and negative actions are not; using Cision Social Media we can measure the words \u2018Booing\u2019 (what those who opposed the funeral and Thatcher herself were doing) and \u2018Clapping\u2019 (The action employed by those that were showing respect and support for Thatcher).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/TF-Clapping-booing-800x388.png\" alt=\"Boos and claps at thatcher's funerals mentions on sm\" title=\"Thatcher's funeral clapping and booing\" width=\"640\" height=\"310\" class=\"aligncenter size-large wp-image-29544\" \/>While the booing attracted more attention, the tweets were made up of people condemning the booers:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p>I cannot fathom how anyone would turn up to a funeral to boo.A demonstrable example of moral decay.<\/p>\n<p>\u2014 David Vance (@DVATW) <a href=\"https:\/\/twitter.com\/DVATW\/status\/324458036183838720\">April 17, 2013<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\" type=\"text\/javascript\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>People booing at the funeral should show some respect<\/p>\n<p>\u2014 Charlie Creasy (@charliecreasy) <a href=\"https:\/\/twitter.com\/charliecreasy\/status\/324456980100050944\">April 17, 2013<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\" type=\"text\/javascript\"><\/script><\/p>\n<p>At St Paul\u2019s the clapping was deafening, which again suggests the conversation on Twitter was among people who were watching the television and not aware of the street-level atmosphere.<\/p>\n<p>In terms of people attending the funeral, conversation focused around four individuals: David Cameron, The Queen, George Osborne and Amanda Thatcher.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/04\/TF-People-800x411.png\" alt=\"Guests at the funeral by social media mentions\" title=\"Thatcher's funeral attendees\" width=\"640\" height=\"328\" class=\"aligncenter size-large wp-image-29545\" \/><\/p>\n<p>The biggest surprise was Amanda Thatcher, granddaughter of the late Margaret Thatcher. Now the feature of a fawning <a href=\"http:\/\/www.dailymail.co.uk\/news\/article-2310309\/Amanda-Thatcher-captivates-Britain-gives-pitch-perfect-reading-funeral-jetting-USA.html\" title=\"Mail Online piece about Amanda Thatcher\" target=\"_blank\">Mail Online<\/a> article, Amanda is the \u2018inadvertent star of the funeral\u2019 according to <a href=\"http:\/\/www.guardian.co.uk\/lifeandstyle\/shortcuts\/2013\/apr\/17\/who-is-amanda-thatcher\" title=\"Guardian Piece about Amanda Thatcher\" target=\"_blank\">the Guardian<\/a>. The fact she prompted the same amount of tweets as George Osborne, <a href=\"https:\/\/twitter.com\/richwilliamssky\/status\/324469934866432000\" title=\"Picture of George Osborne crying at thatcher's funeral\" target=\"_blank\">who shed a tear at the funeral<\/a>, shows how large the conversation around her was.<\/p>\n<p><strong><span style=\"color: #ff9900;\">All graphs and charts made with<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" title=\"Cision Social Media\" target=\"_blank\">Cision Social Media<\/a> <span style=\"color: #ff9900;\">via<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" title=\"CisionPoint\" target=\"_blank\">CisionPoint<\/a><span style=\"color: #ff9900;\">.\u00a0<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once again Margaret Thatcher has dominated social media and Twitter\u2019s trending topics. Her funeral, which was held yesterday morning, was unsurprisingly the talking point of the day.\u00a0 Described by many as a marmite figure (including &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184,5741],"tags":[4344,4346,4381,4382,4383,75,4025,4300,4343],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/29541"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=29541"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/29541\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=29541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=29541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=29541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}