Two weeks ago, a few (many) of us were lucky to witness a rather bizarre event taking place on the web: the know-hows and the illiterati had accidentally come together.<\/p>\n
A simple post about Facebook\u2019s partnership with AOL<\/a> published in ReadWriteWeb<\/a>, a popular technology blog, suddenly flooded with thousands of internet users mistakenly taking the blog for Facebook\u2019s new interface. Thanks to a peculiar formula in the search engine optimization (SEO)\u00a0wording, Google\u2019s algorithms were accidentally tricked into pushing RWW\u2019s post to the first position of a simple Google search of \u201cFacebook login\u201d. As a result, Facebook users with very little knowledge of the internet and accustomed to logging in to the social website via Google searches ended up in ReadWriteWeb looking completely baffled at the new design and wondering how to log in. Following their instincts, they clicked on the only feature they could recognize on the page – a Facebook logo.<\/p>\n The result was a long stream of comments saying things like \u201cI just want to sign in\u2026\u2026.\u201d<\/a> or \u201cThe new facebook sucks> NOW LET ME IN\u201d<\/a>. A collision of worlds became inevitable when the normal readers of the blog found out what was going on: people with practically no knowledge of the internet had ended up in the same place as the very technologically savvy.<\/p>\n The ensuing 1836 comments (at the time of writing) turned into a tragically funny<\/a> mix of befuddled Facebook users and disbelieving RWW readers. The post went viral and was quickly being retweeted and posted in popular websites such as Digg, Reddit and Fark. As Mike Melanson, the writer of the original post, admitted with certain pride and incredulity<\/a>, an Internet meme had been born.<\/p>\n