{"id":31908,"date":"2013-05-16T12:37:06","date_gmt":"2013-05-16T11:37:06","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=31908"},"modified":"2013-05-16T12:37:06","modified_gmt":"2013-05-16T12:37:06","slug":"weekly-comms-news-round-up-160513","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-160513\/","title":{"rendered":"Weekly comms news round up 16\/05\/13"},"content":{"rendered":"

\"\"My weekly pick of comms news curated via @CisionUK<\/span><\/a>.<\/span><\/p>\n

Tips to enhance B2B digital strategies<\/span><\/a>\u00a0by Natalie Dold via Econsultancy<\/span><\/a>\u00a0<\/span><\/p>\n

‘Don\u2019t get me wrong\u2014some in the B2B sector really get it, such as Dell, American Express, GE, among others.<\/p>\n

But why is it that so many B2B executives feel that digital marketing won\u2019t help them take their business to new levels?\u00a0<\/p>\n

To answer that question, surveying the\u00a0B2B entities<\/a>\u00a0I work with, it\u2019s because some execs still feel that their products or services \u201care so niche that [digital] won\u2019t work\u201d or \u201cour target audiences aren\u2019t on social,\u201d etc. But these thoughts don\u2019t reflect what\u2019s been shown to work for similar entities.’<\/p>\n

Jurnid publishing platform allows journalists to set their own paywall<\/span><\/a>\u00a0by @AlastairReid3<\/span><\/a>\u00a0via journalism.co.uk<\/span><\/a><\/span><\/p>\n

‘Jurnid<\/a>, a publishing platform inspired by a Knight Foundation challenge, offers journalists the chance to set a paywall on their work while also providing a mentoring community between journalists and professionals.<\/p>\n

Created by website designer Andrew Quarrie, who has strong ties to the Miami journalistic community, Jurnid is intended as a platform for students and professionals to showcase their talents and build an audience.’<\/p>\n

The journalist\u2019s tool box: essential skills for wannabe hacks<\/span><\/a>\u00a0by @George_Berridge<\/span><\/a>\u00a0via WANNABE HACKS<\/span><\/a><\/span><\/p>\n

‘Now is one of the hardest times to get a foot on the journalism career ladder. Budget cuts mean that there are fewer jobs and that those already in work are clinging to their desks by the fingernails. A wannabe hack needs to be fully prepared when entering the job market, which is where this journalist\u2019s \u2018tool box\u2019 comes in.’\u00a0<\/p>\n

Data shows smartphones and tablets now account for 17% of UK network transactions<\/span><\/a>\u00a0by JOHN GLENDAY via The Drum\u00a0<\/span><\/a><\/span><\/p>\n

‘Online marketing services provider Rakuten LinkShare has revealed that tablet and mobile sales have now reached 17 per cent of overall network transactions in the UK, highlighting the growing role of mobile shopping in the wider digital market.’<\/p>\n

How PR can use Flipboard to create magazines<\/span><\/a>\u00a0by @stuartbruce<\/span><\/a>\u00a0via A PR GUY’S MUSINGS<\/span><\/a><\/span><\/p>\n

‘Flipboard<\/a>\u00a0is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks.’<\/p>\n","protected":false},"excerpt":{"rendered":"

My weekly pick of comms news curated via @CisionUK. Tips to enhance B2B digital strategies\u00a0by Natalie Dold via Econsultancy\u00a0 ‘Don\u2019t get me wrong\u2014some in the B2B sector really get it, such as Dell, American Express, …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4371,5741],"tags":[2981,3259,3260,3433,4372],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/31908"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=31908"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/31908\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=31908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=31908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=31908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}