{"id":3233,"date":"2011-07-22T15:03:13","date_gmt":"2011-07-22T14:03:13","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=3233"},"modified":"2019-02-21T18:31:56","modified_gmt":"2019-02-21T17:31:56","slug":"weekly-comms-news-roundup","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-roundup\/","title":{"rendered":"Weekly comms news roundup"},"content":{"rendered":"

Here is my pick from this week’s posts curated via @CisionUK<\/a>.<\/p>\n

Egmont launches new teen magazine ‘We Love Pop’<\/a> by @MaisieMcCabe<\/a> via Brand Republic<\/a><\/p>\n

\u201cEgmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded.\u201d<\/p>\n

Optimising your social media campaign through e-communities<\/a> by Chris Sullivan via New Media Knowledge<\/a><\/p>\n

\u201cThis article looks at how the development of online communities (e-communities) can encourage meaningful two-way interface with the target audience and harness the full potential of social media (SM).\u201d<\/p>\n

Facebook ad prices rise as brands ramp up campaigns<\/a> by @Shearmans<\/a> via Brand Republic<\/a><\/p>\n

\u201cBrand campaigns on Facebook have grown nearly 20-fold over the past 12 months, driving up cost-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according to a new report by TBG Digital, the specialist marketing and technology agency.\u201d<\/p>\n

\u2018Horizontal media\u2019 \u2013 how social media has changed journalism<\/a> by @jostratmann<\/a> via fresh networks<\/a><\/p>\n

\u201cIn a recent article titled \u201cThe people formerly known as the audience\u201d, The Economist<\/a> <\/em>looked at how social media technologies have changed how we gather, filter and distribute news.<\/p>\n

Jay Rosen<\/a>, a professor of journalism at New York University, has termed this change \u201chorizontal media\u201d.<\/p>\n

Influencer marketing \u2013 know your networks<\/a> by @futurethoughts<\/a> via THE Wall<\/a><\/p>\n

\u201cThe power of social networking \u2013 and the important position it has come to play in so many of our lives \u2013 has given rise to an entirely new discipline within marketing: that of the influencer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Here is my pick from this week’s posts curated via @CisionUK. Egmont launches new teen magazine ‘We Love Pop’ by @MaisieMcCabe via Brand Republic \u201cEgmont Publishing Group is to buck the trend in the teen …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1449],"tags":[3237,3238,3239,3241,3242,878],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3233"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=3233"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3233\/revisions"}],"predecessor-version":[{"id":120980,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3233\/revisions\/120980"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=3233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=3233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=3233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}