{"id":32764,"date":"2013-05-22T13:34:16","date_gmt":"2013-05-22T12:34:16","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=32764"},"modified":"2013-05-22T13:34:16","modified_gmt":"2013-05-22T13:34:16","slug":"yahoo-buys-tumblr-reactions","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/yahoo-buys-tumblr-reactions\/","title":{"rendered":"Yahoo buys Tumblr: reactions"},"content":{"rendered":"<p><strong><span style=\"color: #ff9900;\">Yahoo has bought blogging giant Tumblr for a reported $1.1bn. In her biggest acquisition since taking over, Yahoo\u2019s chief executive Marissa Mayer has promised \u2018<\/span><a href=\"http:\/\/marissamayr.tumblr.com\/post\/50902274591\/im-delighted-to-announce-that-weve-reached-an\" title=\"Marissa Mayer's Tumblr page\" target=\"_blank\">not to screw it up<\/a><span style=\"color: #ff9900;\">\u2019. The internet seems divided on what this means for users and Tumblr\u2019s future.<\/span><\/strong><\/p>\n<p>The site boasts 109.5m blogs with 51.1bn posts, but according to Forbes <a href=\"http:\/\/www.forbes.com\/sites\/stevenrosenbaum\/2013\/05\/19\/5-reasons-tumblr-yahoo-is-good-for-users\/\" title=\"Tumblr's Revenue\" target=\"_blank\">Tumblr\u2019s 2012 revenue was just $13m<\/a>. Advertising is likely to be one of the first developments, with Yahoo hoping to capitalise on 900 posts per second and 24bn minutes spent on the site each month.<\/p>\n<p>The story is big news for the digital classes and using Cision Social media we can see the point that the news broke on Sunday 19 May:<br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/05\/Tumblr-Yahoo-800x441.png\" alt=\"Yahoo buys Tumblr for $1.1bn\" title=\"Yahoo and Tumblr mentions on social media. \" width=\"640\" height=\"352\" class=\"aligncenter size-large wp-image-32765\" \/><\/p>\n<p>Tumblr typically gets thousands of mentions a day with people linking blogs hosted by the site, but the spike is still clear. Not all of the mentions were positive, with one of the more polite negative tweets coming from Comedy Central\u2019s Indecision handle:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Congratulations to Yahoo for buying Tumblr for $1.1 billion. Now all they need to do is burn it to the ground.<\/p>\n<p>\u2014 CC:Indecision (@indecision) <a href=\"https:\/\/twitter.com\/indecision\/status\/336489426710581248\">May 20, 2013<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\" type=\"text\/javascript\"><\/script><\/p>\n<p>The blogging community are unsurprisingly vocal about the acquisition. Blogs profiled in <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" title=\"CisionPoint\" target=\"_blank\">CisionPoint<\/a>\u2019s <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-database\/\" title=\"Media Database\" target=\"_blank\">Media Database<\/a> have been discussing the pros and cons of the deal.<\/p>\n<p>The usually mobile-focused <a href=\"http:\/\/www.phonesreview.co.uk\/2013\/05\/20\/yahoo-swallows-up-tumblr-and-causes-a-stir\/\" title=\"Phone Reviews\" target=\"_blank\">Phone Reviews<\/a> ran a story titled \u2018<a href=\"http:\/\/www.phonesreview.co.uk\/2013\/05\/20\/yahoo-swallows-up-tumblr-and-causes-a-stir\/\" title=\"Phone Reviews Tumblr Post\" target=\"_blank\">Yahoo Swallows up Tumblr and causes a stir<\/a>\u2019, comparing the move to other acquisitions in the mobile tech world. Discussing the possible negatives of the deal, Phone Reviews posed the question: \u2018Are you unhappy about Yahoo purchasing Tumblr?\u2019 Phone Reviews\u2019 inclusion of the story highlights Tumblr\u2019s importance to mobile, with Marissa Mayer claiming more than half of the platform\u2019s users are using the mobile app an average of seven times a day.<\/p>\n<p><a href=\"http:\/\/www.geeky-gadgets.com\/\" title=\"Geeky Gadgets\" target=\"_blank\">Geeky Gadgets<\/a> went with \u2018<a href=\"http:\/\/www.geeky-gadgets.com\/tumblr-users-abandoning-ship-20-05-2013\/\" title=\"Geeky Gadgets Tumblr post\" target=\"_blank\">Tumblr Users Abandoning Ship<\/a>\u2019, covering WordPress founder Matt Mullenweg\u2019s claim that the rate of people switching from Tumblr to WordPress increased from 500 posts an hour to 72,000. This huge spike is seen as a direct response to Yahoo\u2019s purchase.<\/p>\n<p>The business-owner platform <a href=\"http:\/\/www.smarta.com\/\" title=\"Smarta\" target=\"_blank\">Smarta<\/a> reports on the <a href=\"http:\/\/www.smarta.com\/blog\/2013\/5\/a-timeline-of-tumblr-from-start-up-to-11bn\" title=\"Smarta Tumblr post\" target=\"_blank\">Tumblr timeline<\/a>, tracking the major stages of the website\u2019s development from 2006 to today. The corporate blog uses Tumblr\u2019s successes to promote its own area of expertise.<\/p>\n<p><a href=\"http:\/\/www.socialgo.com\/blog\/\" title=\"Social Go\" target=\"_blank\">Social Go<\/a> demonstrates an understanding of Tumblr users, <a href=\"http:\/\/www.socialgo.com\/blog\/\" title=\"Blog\" target=\"_blank\">describing the situation<\/a> as: \u2018One of those moments when hipsters feel their favourite band has been discovered by the mainstream, and thus devalues it in every way, even when in fact, it leads to a lot more possibilities with such a strong backer\u2019.<\/p>\n<p><a href=\"http:\/\/www.prgeek.net\/\" title=\"Jon Silk's PR Geek\" target=\"_blank\">Jon Silk<\/a> describes Yahoo\u2019s reputation as that of a \u2018ginormous web dinosaur\u2019, which eats companies, digests them and leaves a trial of \u2018huge dinosaur droppings behind\u2019. The analogy runs to the end of his post where he describes the deal either working and being the making of Yahoo or not working, in which case: \u2018The most well-known internet dinosaur might have 100 million people trying to hunt it down and kill it\u2019.<\/p>\n<p>There is optimism in Marissa Mayer\u2019s capabilities and reports that Tumblr could boost <a href=\"http:\/\/www.bbc.co.uk\/news\/business-22603046\" title=\"Yahoo's revenue increase thanks to Tumblr\" target=\"_blank\">Yahoo\u2019s revenues as early as 2014<\/a>. What Yahoo\u2019s purchase means to the Tumblr users is yet to be seen and the coming months of subtle changes and developments will likely shape the way the new owners are received. While Tumblr is currently huge, big sites have failed in the past; Yahoo\u2019s own GeoCities is unfortunately a fair example.<\/p>\n<p><strong><span style=\"color: #ff9900;\">The Graph was made with data from<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/social-media-monitoring\/\" title=\"Cision Social Media\" target=\"_blank\">Cision Social Media<\/a> <span style=\"color: #ff9900;\">via<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" title=\"CisionPoint\" target=\"_blank\">CisionPoint<\/a><span style=\"color: #ff9900;\">. All of the blogs appear in the CisionPoint<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-database\/\" title=\"Media Database\" target=\"_blank\">Media Database<\/a><span style=\"color: #ff9900;\">.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo has bought blogging giant Tumblr for a reported $1.1bn. In her biggest acquisition since taking over, Yahoo\u2019s chief executive Marissa Mayer has promised \u2018not to screw it up\u2019. The internet seems divided on what &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184,82,5741],"tags":[75,125,157,743,1017,4464,4465,4466,4467,4469,4470],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/32764"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=32764"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/32764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=32764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=32764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=32764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}