{"id":3491,"date":"2011-09-20T10:12:34","date_gmt":"2011-09-20T09:12:34","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=3491"},"modified":"2021-12-08T17:43:25","modified_gmt":"2021-12-08T16:43:25","slug":"toward-strategies-for-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/toward-strategies-for-b2b-marketing\/","title":{"rendered":"Toward strategies for B2B marketing"},"content":{"rendered":"

Next week I’ll be hosting a B2B Marketing<\/a> webinar with Circle Research<\/a>‘s Andrew Dalgish<\/a>, when we’ll be talking about social media marketing strategies with particular regard to Circle Research’s excellent new Social Media Benchmarking Report<\/a>. The report analyses the thoughts of B2B marketers from 274 different organisations about social media and how it currently fits within their wider marketing approach.<\/p>\n

According to the research, 78 per cent of respondents currently use social media in their B2B marketing activity, although only 25 per cent have a clearly defined strategy. Even within this 25 per cent there appear to be some significant gaps: only\u00a021 percent reported that they have received any training in social media.<\/p>\n

In a blog post summarising the findings<\/a>, Andrew notes that “only 21 per cent can consistently demonstrate ROI from their social media investment”. “Only”? I was surprised the figure was so high given the difficulties involved<\/a> and that somewhat foreboding “consistently”.<\/p>\n

Certainly it’s a short jump from there to the number one challenge identified by the marketers: that of getting internal buy-in for social media projects. Scary stuff, no doubt, but like any challenge it looks more manageable when broken down into small, discrete stepping stones.<\/p>\n

The chart below, taken from the research, highlights just one area with readily available social media ROI that doesn’t seem as integrated as it could be in the marketers’ plans.<\/p>\n

Expect these “mini-strategies” to be a key theme during the webinar – once we’ve reviewed where B2B marketers are right now, we’ll also be discussing how they might get where they want to be.<\/p>\n

You can sign up for “How to Build a Social Media Strategy – Based on Social Media Benchmark Data” here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Next week I’ll be hosting a B2B Marketing webinar with Circle Research‘s Andrew Dalgish, when we’ll be talking about social media marketing strategies with particular regard to Circle Research’s excellent new Social Media Benchmarking Report. …<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3526],"tags":[75,77,88,99,129,135,894,895,3132,3273],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3491"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"predecessor-version":[{"id":137495,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/3491\/revisions\/137495"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=3491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}