{"id":36579,"date":"2013-07-02T09:10:37","date_gmt":"2013-07-02T08:10:37","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=36579"},"modified":"2013-07-02T09:10:37","modified_gmt":"2013-07-02T09:10:37","slug":"weekend-of-events-social-media-analysis","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekend-of-events-social-media-analysis\/","title":{"rendered":"Weekend of events: social media analysis"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">As Sunday was<\/span> <a href=\"http:\/\/metro.co.uk\/2013\/06\/30\/hottest-day-of-the-year-but-we-hope-you-made-the-most-of-it-3863241\/\" title=\"Hottest day of the year 2013\" target=\"_blank\">the hottest day of the year so far<\/a><span style=\"color: #000000;\">, the weekend was the perfect time to head out to an event or, for those that are sun shy, tweet along from the comfort of your living room.<\/span><\/strong><\/p>\n<p>With Wimbledon, the Tour de France, Gay Pride, the British Grand Prix, and Glastonbury, there was really something for everyone (unless your interests lie elsewhere). But which event was the most popular on social media?<\/p>\n<p>Using <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" title=\"Cision Social Media\" target=\"_blank\">Cision Social Media<\/a>, we know that between them, the five events managed over three million tweets from Friday to Monday.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Weekend-events-bar-800x442.png\" alt=\"grand prix, wimbledon, tour de france, gay pride, glastonbury\" width=\"640\" height=\"353\" class=\"aligncenter size-large wp-image-36581\" \/>Out in front was Wimbledon, benefitting from global appeal and Andy Murray playing on Monday. The British Grand Prix had only a small window of opportunity for tweets, as the main event was only two hours long. To get a clearer understanding of popularity, we can break down the data further to reveal peak-time Twitter traffic for each event.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Weekend-events-no-numbers-800x360.png\" alt=\"Gay pride, Glastonbury, Tour de france, Wimbledon, British Grand prix\" width=\"640\" height=\"288\" class=\"aligncenter size-large wp-image-36582\" \/><\/p>\n<p>The most popular event seems to be the British Grand Prix, which peaked three teams: 1) during Friday practice; 2) during Saturday\u2019s qualifying; 3) during the race. Glastonbury manages a similar pattern of peaks \u2013 rising over Friday, Saturday and Sunday evening \u2013 though the BBC\u2019s limited coverage may have hampered the festival\u2019s chance to top the social media mentions.<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/blog\/twitter-lessons-from-marketing-week-live\/\" title=\"Twitter lessons from Marketing Week Live\" target=\"_blank\">40% of peak-time Twitter users are also watching TV<\/a>, which is reflected in these results. Wimbledon had over 35 hours of terrestrial television coverage across the four days, with Monday\u2019s peak making up for no play on the tournament\u2019s middle Sunday.<\/p>\n<p>Glastonbury had 15 hours of terrestrial coverage with a further 14 on BBC3 and BBC4. Though this is more than the British Grand Prix\u2019s 10 hours (nine on terrestrial and one on BBC3), nineteen hours or 65% of Glastonbury coverage aired after 10 o\u2019clock. The Tour de France had nearly twenty hours of coverage exclusively on ITV4.<\/p>\n<p>Gay Pride didn\u2019t feature on any terrestrial of Freeview channel, and as such the large volume of tweets is testament to the event itself and the global attention it receives.<\/p>\n<p><strong><span style=\"color: #000000;\">Graphs and charts made with<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\">Cision Social Media<\/a>\u00a0<span style=\"color: #000000;\">analysis\u00a0via<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\">CisionPoint<\/a><span style=\"color: #000000;\">.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With many Brits unable to afford to move home due to the recession and more and more people looking to rent, new research* from landlord insurance specialists Cover4LetProperty has revealed what Joe Public would change about their existing accommodation.<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3714,5741],"tags":[75,77,2965,3235,4559,4560,4562,4563],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/36579"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=36579"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/36579\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=36579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=36579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=36579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}