{"id":37453,"date":"2013-07-15T12:43:34","date_gmt":"2013-07-15T11:43:34","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=37453"},"modified":"2013-07-15T12:43:34","modified_gmt":"2013-07-15T12:43:34","slug":"christmas-in-july","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/christmas-in-july\/","title":{"rendered":"Christmas in July"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong>The most wonderful time of the year is almost upon us. With only 163 sleeps until Christmas, it is time to start thinking about Christmas Gift Guides.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/present-for-jake.jpg\" alt=\"Present split into four\" width=\"236\" height=\"173\" class=\"alignright  wp-image-37455\" \/>Top items are often \u2018revealed\u2019 a few weeks before the big day, but in reality the top sellers are pitched to the publishing world a lot earlier. If you want your product or service to be among the Christmas \u2018must buys\u2019, then now is the time to act. Some deadlines are almost upon us.<\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/xmas-features-2013\/\" title=\"Christmas Gift Guides\" target=\"_blank\">The 2013 Christmas Gift Guide is free to download<\/a>. It lists a sample of CisionPoint\u2019s contact and outlet profiles putting you in touch with the right people for the festive season. They also reveal submission deadlines, though in nearly every case the rule is: <span style=\"color: #000000;\"><b>The earlier the better<\/b><\/span>.<\/p>\n<p>Katie Marshall, editorial assistant at <a href=\"http:\/\/www.waitrose.com\/home\/inspiration\/waitrose_kitchen_may.html\" title=\"Waitrose Kitchen\" target=\"_blank\">Waitrose Kitchen<\/a>, said: \u2018It\u2019s good to have stuff on file to bear in mind. It\u2019s a shame when good products come in too late; they can\u2019t be included because we\u2019ve already done the photo shoots and written the copy.\u2019<\/p>\n<p>It\u2019s also important to know the magazine\u2019s target audience and work out what kind of products they include. Waitrose Magazine obviously only publishes content on products that Waitrose will stock. You\u2019re unlikely to still have last Christmas\u2019 magazine, so check out current content to work out how your item would fit in.<\/p>\n<p>Standard pitching advice also applies for the Christmas Gift Guides; supply pictures of the product as a reference, contact by email and be receptive to editorial requests.<\/p>\n<p><strong><span style=\"color: #ff9900;\">For detailed information about Christmas Gift Guide contacts,<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/xmas-features-2013\/\" title=\"Christmas Forward Features\" target=\"_blank\">download Cision\u2019s profiles now<\/a><span style=\"color: #ff9900;\">. Full listings of editorial contacts can be found in the<\/span> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/cisionpoint\/\" title=\"CisionPoint\" target=\"_blank\">CisionPoint<\/a> <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/media-database\/\" title=\"Media Database\" target=\"_blank\">Media Database<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is almost upon us. With only 163 sleeps until Christmas, it is time to start thinking about Christmas Gift Guides. Top items are often \u2018revealed\u2019 a few weeks &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3570,5741],"tags":[3658,4665,4666,4667,4668,4669,4670,4671,4673,4674,104,151,2989],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/37453"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=37453"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/37453\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=37453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=37453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=37453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}