{"id":39179,"date":"2013-08-14T13:18:27","date_gmt":"2013-08-14T12:18:27","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=39179"},"modified":"2013-08-14T13:18:27","modified_gmt":"2013-08-14T13:18:27","slug":"speedy-spotlight-the-spice-scribe","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/speedy-spotlight-the-spice-scribe\/","title":{"rendered":"Speedy Spotlight: The Spice Scribe"},"content":{"rendered":"

The Spice Scribe<\/a> will be featured in this week\u2019s Media Updates. Author Zoe Perrett spoke to Cision about India’s diverse cuisine, working with PR and Chowder Singh’s amazing blog.\u00a0<\/span><\/strong><\/p>\n

\"ZoeWhy should people read your blog?<\/b><\/span>
For a fresh perspective on Indian food. I write about India\u2019s vastly diverse cuisine as a thoroughly British girl with a huge hunger for knowledge and understanding of a food culture I have no links to, beyond an endless love for what it brings to the table.<\/p>\n

Through \u2018Culinary Adventures of The Spice Scribe\u2019, I can share everything I learn with an audience who hopefully are similarly keen to discover the complexities and nuances of such a fascinating cuisine. I mix things up \u2013 pondering on ancient food traditions one week; exploring new products from emerging Indian brands the next.<\/p>\n

A major part of my mission is to demonstrate that it\u2019s possible to experience the full length and breadth of Indian food culture through seeking out the regional food specialities available right here in the UK. I love using the blog as a platform to showcase the talents of supper club hosts, small producers and chefs \u2013 many of whom have become close friends.<\/p>\n

The most important issue in your blogosphere is\u2026<\/span> <\/b>bearing in mind my audience. Although I now write for many other publications and websites about Indian food, the blog is where I initially earned the loyal support of the many Indian foodies I admire and hold in great esteem.<\/p>\n

When writing posts, I am always intent on remaining worthy of their respect. I\u2019d hate to disappoint my readers! It\u2019s a great motivator \u2013 there\u2019s nothing like the thrilling feeling of being complimented on a piece. When someone tells me the blog\u2019s inspired them, I am left breathless.<\/p>\n

What’s your favourite blog and why?<\/b><\/span>
Chowder Singh<\/a>\u2019s amazing street food guide. This guy is seriously under-followed and under-rated. I stumbled upon his blog \u2013 nay, oracle \u2013 when researching Indian foods with protected statuses. After clicking onto his post about jauzi halwa<\/a>, I lost the best part of a day immersed in the discoveries he shares so well.<\/p>\n

I love that Chowder Singh writes with a distinctive, colloquial voice. He claims to merely eat the streets, but has just as much hunger to unearth the story behind each speciality, and an appetite to share it forth. He is a generous fellow, too, always ready to share gyaan (knowledge). In fact, he taught me that Hindi word \u2013 along with \u2018jugaad\u2019 (Indian ingenuity), which his blog exemplifies!<\/p>\n

How often do you aim to post?<\/span>
<\/b>Once a week as a rule of thumb \u2013 but where a post garners significant interest and remains a relevant talking point (like with my recent bumper guide to an Indian foodie summer in London<\/a>), I may leave it as the top post for slightly longer.<\/p>\n

How do you feel about guest posts?<\/b><\/span>
They need to work within the context of the blog. My friend Sheba Promod provided a wonderfully evocative piece on \u2018a Keralan Christmas<\/a>\u2019 last year, but generally I\u2019d prefer to write a piece myself and present the story of an individual, brand or product as an interview or profile \u2013 like with my posts on Ivor Peters<\/a> and Nilanjani Pai<\/a>.<\/p>\n

How does a good PR work with you?<\/span>
<\/b>First of all \u2013 know what I\u2019m all about. I\u2019ve created a strong brand identity with The Spice Scribe, with a presence on Twitter and Facebook as well as the blog, so it\u2019s not particularly difficult to gauge what might appeal \u2013 and what\u2019s complete anathema to me!<\/p>\n

I appreciate carefully tailored communications, where I feel my personal involvement is important to the PR. I like to keep things interesting, so approaching me with products\/restaurants\/celebrities\/books underpinned by stories worthy of a more creative, cerebral post than a simple \u2018tried this\/went here\/met them\u2019 write-up will be well received!<\/p>\n

What do PRs do that’s bad?<\/span>
<\/b>Sending generic press releases on things that have little or no relevance whatsoever to your blog; pestering you incessantly; not being proactive when you need information or images…<\/p>\n

PRs must also remember that their role is to achieve the very best results for their clients – both present and<\/i> future. When you deal with an ineffectual or rude PR, you\u2019re not inclined to feature any of their clients further down the line.<\/p>\n

Editorial information on The Spice Scribe, Zoe Perrett\u00a0and thousands of other media outlets and contacts can be found in the<\/strong><\/span>\u00a0CisionPoint<\/a>\u00a0Media Database<\/a><\/strong>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Spice Scribe will be featured in this week\u2019s Media Updates. Author Zoe Perrett spoke to Cision about India’s diverse cuisine, working with PR and Chowder Singh’s amazing blog.\u00a0 Why should people read your blog? …<\/p>\n","protected":false},"author":322,"featured_media":39184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,7272,4209,5741],"tags":[104,125,4884,4885,4886,4887,88],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/39179"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=39179"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/39179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=39179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=39179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=39179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}