{"id":40102,"date":"2013-08-22T14:25:42","date_gmt":"2013-08-22T13:25:42","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=40102"},"modified":"2013-08-22T14:25:42","modified_gmt":"2013-08-22T14:25:42","slug":"weekly-comms-news-round-up-22082013","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-22082013\/","title":{"rendered":"Weekly Comms News Round Up 22\/08\/2013"},"content":{"rendered":"<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Comms-News-Latest11.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Comms-News-Latest11.png\" alt=\"Comms-News-Latest1\" class=\"alignleft size-full wp-image-37423\" height=\"112\" width=\"92\" \/><\/a><strong><span style=\"color: #ff9900;\">The bank holiday weekend is almost here! The weather is looking good for the Notting Hill Carnival-goers but before you head off for the long weekend, take a look at my weekly pick of top comms news stories curated via <a target=\"_blank\" title=\"Cision UK Twitter\" href=\"https:\/\/twitter.com\/CisionUK\"><span style=\"color: #ff9900;\">@CisionUK<\/span><\/a>.<br \/><\/span><\/strong><br \/><a href=\"https:\/\/twitter.com\/search?q=%23Google&#038;src=hash\"><span style=\"text-decoration: line-through;\"><\/span><\/a><span style=\"color: #ff9900;\"><strong><a target=\"_blank\" title=\"Google Outage: Internet Traffic Plunges 40%\" href=\"http:\/\/news.sky.com\/story\/1129847\/google-outage-internet-traffic-plunges-40-percent\"><span style=\"color: #ff9900;\">Google Outage: Internet Traffic Plunges 40%<\/span><\/a> <\/strong><\/span><strong><span style=\"color: #ff9900;\">via<\/span><span style=\"color: #ff9900;\"> <a target=\"_blank\" title=\"Sky News\" href=\"http:\/\/news.sky.com\"><span style=\"color: #ff9900;\">Sky News<\/span><\/a><\/span><\/strong><br \/>Worldwide internet traffic plunged by around 40% as Google services suffered a complete black-out, according to web analytics experts. The tech company said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five minutes on Friday night.\u00a0<\/p>\n<p><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Sharapova to change name to Sugarpova during US Open in sweet marketing deal \" href=\"http:\/\/www.thedrum.com\/news\/2013\/08\/20\/sharapova-change-name-sugarpova-during-us-open-sweet-marketing-deal\"><span style=\"color: #ff9900;\">Sharapova to change name to Sugarpova during US Open in sweet marketing deal<\/span><\/a> by John Glenday\u00a0 via <a target=\"_blank\" title=\"The Drum\" href=\"http:\/\/www.thedrum.com\/\"><span style=\"color: #ff9900;\">The Drum <br \/><\/span><\/a><\/span><\/strong>Russian tennis ace Maria Sharapova is to take the unusual step of changing her surname during the US Open, after striking a marketing deal with a confectionary producer. This will see the star change her surname, temporarily, to \u2018Sugarpova\u2019 by asking the Supreme Court of Florida for a \u2018quickie\u2019 name change during the two week tournament.<\/p>\n<div id=\"r1PostCPBlock\">\n<p><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\" Digital magazines: how popular are they? \" href=\"http:\/\/www.theguardian.com\/news\/datablog\/2013\/aug\/19\/digital-magazines-popular-circulation-figures?CMP=twt_gu\"><span style=\"color: #ff9900;\">Digital magazines: how popular are they?<\/span><\/a> by <a target=\"_blank\" title=\"Ami Sedghi Twitter\" href=\"https:\/\/twitter.com\/AmiSedghi\"><span style=\"color: #ff9900;\">@AmiSedghi\u00a0<\/span><\/a> via <a target=\"_blank\" title=\"the Guardian\" href=\"http:\/\/www.theguardian.com\/uk\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">the Guardian<br \/><\/span><\/span><\/a><\/span><\/strong>Magazine circulation figures based on ABC-audited data published last week may show a surge towards digital editions of popular titles such as GQ and Esquire, but how large a chunk of a magazine&#8217;s circulation is down to the copy you download?<\/p>\n<p>At first glance some of the figures in the combined circulation chart by the Professional Publishers Association (PPA) look very promising. Monthly title, BBC History, has recorded an astonishing 693% rise in digital circulation on the year and fashion bible, Vogue, has seen theirs jump up by just over 463%.\u00a0<\/p>\n<p>\u00a0<strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Vine Tops 40 Million \" href=\"http:\/\/mashable.com\/2013\/08\/20\/vine-40-million-registered-users\/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&#038;utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&#038;utm_medium=feed&#038;utm_source=feedly\"><span style=\"color: #ff9900;\">Vine Tops 40 Million Users<\/span><\/a> by <a target=\"_blank\" title=\" Seth Fiegerman Twitter\" href=\"https:\/\/twitter.com\/sfiegerman\"><span style=\"color: #ff9900;\">@<span style=\"text-decoration: line-through;\"><\/span>sfiegerman<\/span><\/a>\u00a0 via <a target=\"_blank\" title=\"Mashable\" href=\"http:\/\/mashable.com\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">Mashable<br \/><\/span><\/span><\/a><\/span><\/strong>Instagram hasn&#8217;t hurt Vine&#8217;s user growth much, if the latest numbers from the 6-second video sharing app are any indication. Vine revealed in a tweet Tuesday that it now has more than 40 million registered users, up from 13 million users in early June \u2014 about six weeks before Instagram launched its own video sharing feature.<\/p>\n<\/div>\n<p><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\"><\/span><\/span><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\"><\/span><\/span><\/p>\n<p>While that may sound like impressive user growth, especially when faced with a viable competitor like Instagram, it&#8217;s important to note that Vine chose to reveal registered users rather than active users. The latter would give a better indication of how many people are using the app on a daily or monthly basis.<\/p>\n<p><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\"><\/span><\/span><\/p>\n<p id=\"story_continues_1\"><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Children to have Linkedin profiles\" href=\"http:\/\/www.bbc.co.uk\/news\/technology-23766251\"><span style=\"color: #ff9900;\">Children to have Linkedin profiles<\/span><\/a> via <a target=\"_blank\" title=\"The BBC News Technology\" href=\"http:\/\/www.bbc.co.uk\/news\/technology\/\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">The BBC News <br \/><\/span><\/span><\/a><\/span><\/strong>Linkedin is dropping its minimum age for membership from 18 to 13. Children&#8217;s profiles will have default settings making less of their personal information publicly visible, with more prominent links to safety information.<\/p>\n<p>Support requests from child members will also be dealt with separately. The decision comes the day after the social-networking site for professionals launched University Pages, allowing higher education institutions to set up profiles.<\/p>\n<p><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"How to Stop Bad Press From Ruining Your Online Reputation \" href=\"http:\/\/thenextweb.com\/insider\/2013\/08\/21\/how-to-stop-bad-press-from-ruining-your-online-reputation\/\"><span style=\"color: #ff9900;\">How to Stop Bad Press From Ruining Your Online Reputation<\/span><\/a> by <a target=\"_blank\" title=\"Ben Woods Twitter\" href=\"https:\/\/twitter.com\/TheNextWoods\"><span style=\"color: #ff9900;\">@thenextwoods<\/span><\/a> <span style=\"text-decoration: line-through;\"><span style=\"text-decoration: underline;\"><\/span><\/span> via <a target=\"_blank\" title=\"The Next Web\" href=\"http:\/\/thenextweb.com\/\"><span style=\"color: #ff9900;\">The Next Web<br \/><\/span><\/a><\/span><\/strong>In the online world, your name is your calling card, your presence, the focal point of the world\u2019s attention on you. If you\u2019re a business, it\u2019s the name that people know (and, if you\u2019re doing things right, love) and the one that keeps you afloat.<span style=\"color: #ff9900;\"><\/span><\/p>\n<p><span style=\"color: #ff9900;\"><\/span><\/p>\n<p>But not everyone is nice and friendly, and not everything can always go smoothly, so what can you do if you\u2019re an individual, small business or brand that\u2019s gathering a poor online reputation? Perhaps you\u2019ve been the victim of a campaign of slander and now don\u2019t want the first page of Google littered with lies or bad reviews. Or perhaps you used to just have <em>really<\/em> bad customer service and have turned over a new leaf.<\/p>\n<p><span style=\"color: #ff9900;\"><\/p>\n<p> <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bank holiday weekend is almost here! The weather is looking good for the Notting Hill Carnival-goers but before you head off for the long weekend, take a look at my weekly pick of top &#8230;<\/p>\n","protected":false},"author":320,"featured_media":37423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4371,5741],"tags":[1317,4126,4372,4937,103,167],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/40102"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=40102"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/40102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=40102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=40102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=40102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}