{"id":40929,"date":"2013-08-29T14:10:10","date_gmt":"2013-08-29T13:10:10","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=40929"},"modified":"2013-08-29T14:10:10","modified_gmt":"2013-08-29T14:10:10","slug":"weekly-comms-news-round-up-29082013","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-29082013\/","title":{"rendered":"Weekly Comms News Round Up 29\/08\/2013"},"content":{"rendered":"

\"Comms-News-Latest1\"<\/a>It’s nearly the end of August! The summer has flown by and guess what that means? <\/span><\/strong>
Well it’s time to dig out those cardigans but for top tips for what to wear this winter, keep an eye on our fashion week features. Here’s also my weekly pick of comms news stories curated via @CisionUK<\/span><\/a>. <\/span><\/strong><\/p>\n

Twitter rolling out new conversations UI for Web, iPhone and Android<\/span><\/a>\u00a0 by @beijingdou<\/span><\/a> via <\/span><\/strong>The Next Web<\/span><\/a>
<\/strong><\/span>Twitter has revamped the way it displays conversations on the Web, iPhone and Android by adding a vertical blue line to indicate the tweets are connected and displaying the tweets in chronological order.<\/p>\n

Up to three tweets in a conversation will be displayed on the home timeline, though of course you can always expand to read the whole thread. Conversations can also be shared over email for non-Twitter users to read.<\/p>\n

Regional newspaper website traffic brings relief to decline in print sales<\/span><\/a>\u00a0 by<\/span><\/strong> @JoshHalliday<\/span><\/a> via the Guardian<\/span><\/a><\/span><\/strong>
Print sales of regional newspapers might only be going in one direction, but their websites are recording huge surges in readers. Three regional newspaper publishers \u2013 including the owners of the Scotsman, Northern Echo and Manchester Evening News \u2013 passed 10 million monthly online readers for the first time in the six months to June.<\/p>\n

Johnston Press, the 246-year-old newspaper publisher, recorded a total of 11,144,376 visitors including those of the Scotsman, Yorkshire Evening Post and Sunderland Echo.<\/p>\n

Spotify ads: which is right for your brand?<\/span><\/a> by @BTWOMGLIKEYAH<\/span><\/a> via Econsultancy <\/span><\/a><\/span><\/strong>
The global music streaming giant Spotify made \u00a3370m in revenue for 2012 with increases in both users and advertisers. Spotify has a selection of ten main advert formats<\/a>. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.<\/p>\n

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.<\/p>\n

Here’s How the New York Times and Twitter Got Hacked<\/span><\/a> by @jonrussell<\/span><\/a> via The Next Web<\/span><\/a><\/span><\/strong>
Hacking group the Syrian Electronic Army has added another major media company to its list of scalps after it took the New York Times\u2019 website offline<\/a>, and affected Twitter\u2019s image service.<\/p>\n

Today\u2019s efforts are just the latest in a series of attacks on Western media from the SEA \u2014 an independent group that is supportive of\u00a0Syrian President Bashar al-Assad\u00a0\u2013 but how did it take down one of the world\u2019s largest newspapers and affect one of the Internet\u2019s most influential social networks?<\/p>\n

Infographic: What\u2019s in a brand’s logo?<\/span><\/a> by Jennifer Faull via The Drum
<\/span><\/a><\/span><\/strong>What does a logo really say about a brand? 123Print have tried to answer this very question by looking at the colours, fonts, and designs of some of the world\u2019s most famous brands. 41 per cent of companies just use text in their logos, while nine per cent don\u2019t use any text at all and instead opt for an iconic symbol, like Apple or Starbucks.<\/p>\n

\n

How to choose a hashtag<\/span><\/a> by @gordonmacmillan<\/span><\/a> via Twitter Advertising Blog
<\/span><\/a><\/span><\/strong>The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven\u2019t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It’s nearly the end of August! The summer has flown by and guess what that means? Well it’s time to dig out those cardigans but for top tips for what to wear this winter, keep …<\/p>\n","protected":false},"author":320,"featured_media":37423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4371,5741],"tags":[2866,4126,4372,7286,77,239,1606],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/40929"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=40929"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/40929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=40929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=40929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=40929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}