{"id":41281,"date":"2013-09-02T10:28:07","date_gmt":"2013-09-02T09:28:07","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=41281"},"modified":"2013-09-02T10:28:07","modified_gmt":"2013-09-02T10:28:07","slug":"the-mediaguardian-100-2013","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-mediaguardian-100-2013\/","title":{"rendered":"The MediaGuardian 100 2013"},"content":{"rendered":"

Once again, the Guardian has chosen its top 100 most \u2018powerful\u2019 people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR. In a move that\u2019s more than reminiscent of<\/span> Time magazine\u2019s 2006 person of the year<\/a> announcement, it has selected \u2018<\/span>You<\/a>\u2019 as the number one entry (congratulations).<\/span><\/strong><\/p>\n

\"MediaGaurdian<\/a>\u2018Breaking with tradition\u2019, the Guardian claims \u2018You\u2019 highlights the growing power of the digital consumer, and the use of data. Again, this is the same as the reason given by Time magazine\u2019s selection in 2006. The Guardian has gone one step further though, highlighting a \u2018dual sense\u2019 of \u2018empowerment and exposure\u2019, making ties between user data and digital surveillance. This neatly ties in with the Guardian\u2019s coverage of Edward Snowden<\/a>\u2019s information obtained from the NSA.<\/p>\n

The rest of the top ten is made up of C-Suite executives, the majority of which are based, and largely operate, outside of the UK. This points to the growing power digital media has on a global stage, where boundaries are not defined by countries\u2019 borders. While representatives from Google, Twitter, Facebook and Amazon make the top ten, Yahoo!\u2019s new CEO Marissa Mayer<\/a> manages only 57th <\/sup>place. This is surprising considering Yahoo!\u2019s acquisition of behemoth Tumblr<\/a> and the reports that it attracted more homepage visits than Google<\/a> in July.<\/p>\n

The biggest faller (who still makes the list, see George Entwistle) is Lord Justice Leveson. The judge who was scaring journalists and editors 12 months ago with his Inquiry<\/a> and recommendations for press regulation, now seems to be a footnote on a period of history the media hopes to forget. Falling from 10th to 100th (his inclusion at all surely just an excuse to write about how much things have changed<\/a>), Leveson seems to have fallen victim of his own fear that the report would end up \u2018on the second shelf of a journalism professor\u2019s study\u2019.<\/p>\n

The Guardian clearly sees the BBC as the most influential outlet with 18 staff appearing in the top 100, from Lord Hall<\/a> to Mishal Husain<\/a> via presenters Clare Balding<\/a> and Graham Norton<\/a>.<\/p>\n

Quite what the comparative criteria is that defines \u2018power\u2019 is unclear as the ranking has Reed Hastings<\/a>, the chief executive of Netflix at number 22; Riccardo Zacconi<\/a>, the co-founder of Candy Crush maker King at 56; the proprietor of the Independent and Evening Standard titles, Evgeny Lebedev<\/a> at 64; and Olivia Coleman<\/a> at 71.<\/p>\n

It is also unclear what gives Coleman more power than Trinity Mirror\u2019s chief executive Simon Fox<\/a> (at 72) or Hearst Magazines UK\u2019s chief executive Arnaud de Puyfontaine<\/a> (at 73), and the more you read, the more disparate the list becomes. So few Marketing & PR<\/a> professionals appear that David Bowie has been squeezed into the category for his surprising album release.<\/p>\n

The PR professionals who make it are:<\/p>\n