{"id":4242,"date":"2010-03-17T11:53:48","date_gmt":"2010-03-17T10:53:48","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=452"},"modified":"2010-03-17T11:53:48","modified_gmt":"2010-03-17T11:53:48","slug":"friend-on-facebook-follow-on-twitter-buy-on-high-street","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/friend-on-facebook-follow-on-twitter-buy-on-high-street\/","title":{"rendered":"Friend on Facebook, follow on Twitter, buy on high street"},"content":{"rendered":"<p>New research\u00a0from <a href=\"http:\/\/www.imoderate.com\/\" target=\"_self\">iModerate<\/a> and <a href=\"http:\/\/www.cmbinfo.com\/\" target=\"_self\">Chadwick Martin Taylor<\/a> makes encouraging reading for those building brands on social networks. \u00a0As <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007568\" target=\"_self\">eMarketer<\/a>\u00a0reports,<\/p>\n<p style=\"padding-left: 30px\">More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same<\/p>\n<p>That simply being a customer\u00a0was\u00a0reportedly sufficient\u00a0motivation\u00a0for more than 20\u00a0per cent of respondents\u00a0to form\u00a0an online friendship\u00a0&#8211; though presumably being a <em>satisfied<\/em> customer helps &#8211;\u00a0suggests that companies should be looking to bring customers into\u00a0their online circles at\u00a0every opportunity.\u00a0<\/p>\n<p>The most popular reason for friending or following a brand was &#8220;receiving discounts&#8221;. While\u00a0it might\u00a0be the case that respondents were more likely to buy because of\u00a0traditional incentives rather than any\u00a0deeper association, respondents&#8217;\u00a0<a href=\"http:\/\/www.imoderate.com\/main\/newsID\/50\/do\/press_release_Detail\" target=\"_self\">increased likelihood to recommend <\/a>suggests that a\u00a0Twitter or Facebook relationship goes\u00a0beyond\u00a0the price tag.\u00a0<\/p>\n<p>Friending a brand, though. The nomenclature feels cumbersome in our <a href=\"http:\/\/en.wikipedia.org\/wiki\/Jedward\" target=\"_self\">age of compulsive abbreviation<\/a>.<\/p>\n<p>Briending, anyone?<\/p>\n<p>Thought not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research\u00a0from iModerate and Chadwick Martin Taylor makes encouraging reading for those building brands on social networks. \u00a0As eMarketer\u00a0reports, More than one-half of Facebook fans said they are more likely to make a purchase for &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3526],"tags":[971,2905,2907,77,97,129],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4242"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}