{"id":4253,"date":"2010-05-10T11:19:48","date_gmt":"2010-05-10T10:19:48","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=666"},"modified":"2010-05-10T11:19:48","modified_gmt":"2010-05-10T11:19:48","slug":"social-media-election-oracle-results","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/social-media-election-oracle-results\/","title":{"rendered":"Social Media Election Oracle: Results"},"content":{"rendered":"

Finally, the chaos and uncertainty of the general election campaign is over and we are into a period of chaotic and uncertain\u00a0horse-trading<\/a> between the political parties. Fear not though as this too will soon be over and we will be back to the everyday chaos and uncertainty of stable government.<\/p>\n

But who could have predicted that this was going to happen? Well, just about everybody<\/a> actually, but then they still managed to be surprised and concerned when it came to pass. Last week<\/a>, I was one of those trying to forecast the make up of the new parliament, using four different\u00a0ways of quantifying party support\u00a0– so how did I do? In case you have been living in a cave, the actual election result was a hung parliament with the Conservatives as the largest party, winning 306 seats.<\/strong><\/p>\n

Model 1: Facebook –\u00a0Facebook\u2019s Democracy UK<\/a> poll had 43% backing the LibDems, 24% the Conservatives and 23% Labour. If this is an accurate reflection of the general population this would have given the LibDems an outright majority of 182 seats<\/strong>.<\/p>\n

Model 2: Homepage Traffic – In the week leading up to May 1st<\/sup>, the Conservatives had 36% of traffic, Labour 33% and the LibDems had 31%. This model gave a hung parliament<\/strong>, with Labour as the largest party, winning 296 seats.<\/p>\n

Model 3: Social Media Chatter –\u00a0I used Cision Social\u00a0 Media<\/em><\/a> to measure the level of chatter around each party in the week leading up to the election, this predicted a hung parliament<\/strong>, with the Conservatives as the\u00a0largest party, winning 317 seats.<\/p>\n

Model 4: Social Media Sentiment – Finally,\u00a0I looked at the same social media chatter, but only considered the positive statements. This model also gave a hung parliament<\/strong>, with Labour as the largest party, winning 287 seats.<\/p>\n

So, three out of four of these methods successfully predicted\u00a0a hung parliament.\u00a0Model 3 had the Tories as the largest party and got to within eleven seats of the actual result. I’m pretty impressed with this – but can it really be that simple – chatter = votes? More research is clearly needed, but we will have to wait for another election somewhere. Who knows, if Lord Ashcroft\u00a0finds some loose change down the back of his sofa, we might have another one here sooner rather than later.<\/p>\n","protected":false},"excerpt":{"rendered":"

Finally, the chaos and uncertainty of the general election campaign is over and we are into a period of chaotic and uncertain\u00a0horse-trading between the political parties. Fear not though as this too will soon be …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[2892,2932,2933,2936,2950,2951],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4253"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4253"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4253\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}