{"id":42564,"date":"2013-09-12T14:50:57","date_gmt":"2013-09-12T13:50:57","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=42564"},"modified":"2013-09-12T14:50:57","modified_gmt":"2013-09-12T14:50:57","slug":"weekly-comms-news-round-up-12092013","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/weekly-comms-news-round-up-12092013\/","title":{"rendered":"Weekly Comms News Round Up 12\/09\/2013"},"content":{"rendered":"<p><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Comms-News-Latest1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/07\/Comms-News-Latest1.png\" alt=\"Comms-News-Latest1\" class=\"alignleft size-full wp-image-36981\" height=\"112\" width=\"92\" \/><\/a><strong><span style=\"color: #ff9900;\">My weekly round up is back after a two week break. With summer holidays behind us, it&#8217;s time to catch up on <\/span><span style=\"color: #ff9900;\">stories you might have missed. Here&#8217;s my<\/span><\/strong> <strong><span style=\"color: #ff9900;\">selection of comms news stories curated via<\/span> <\/strong><span style=\"color: #ff9900;\"><strong><a target=\"_blank\" title=\"Cision UK Twitter\" href=\"https:\/\/twitter.com\/CisionUK\"><span style=\"color: #ff9900;\">@CisionUK<\/span><\/a>. <\/strong><\/span><\/p>\n<p><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"PR stunts claim series of Guinness World Records\" href=\"http:\/\/www.prweek.com\/uk\/news\/1211594\/pr-stunts-claim-series-guinness-world-records\/\"><span style=\"color: #ff9900;\">PR stunts claim series of Guinness World Records<\/span><\/a> by Jonathan Tilley via <a target=\"_blank\" title=\"PR Week\" href=\"http:\/\/www.prweek.com\/uk\/\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">PR Week <br \/><\/span><\/span><\/a><\/span><\/strong>Red Bull, British Airways and Pimm&#8217;s are among the brands to be included in the Guinness World Records 2014 for their PR stunts.<\/p>\n<p>The latest edition of the book, which launches today, hands Red Bull Stratos the world record for most-watched live stream of all time. Last October&#8217;s jump from the edge of space by Felix Baumgartner was watched by 8.3 million viewers live on YouTube.<\/p>\n<p><span style=\"color: #ff9900;\"><strong><a target=\"_blank\" title=\"Could iPhone's fingerprint sensor help kill off passwords?\" href=\"http:\/\/www.bbc.co.uk\/news\/technology-24021072\"><span style=\"color: #ff9900;\">Could iPhone&#8217;s fingerprint sensor help kill off passwords?<\/span><\/a>\u00a0 <\/strong><\/span><strong><span style=\"color: #ff9900;\">by Joe Miller via <\/span><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"The BBC News Technology\" href=\"http:\/\/www.bbc.co.uk\/news\/technology\/\"><span style=\"color: #ff9900;\">The BBC News<\/span><\/a><\/span><\/strong><a target=\"_blank\" title=\"The BBC News Technology\" href=\"http:\/\/www.bbc.co.uk\/news\/technology\"><br \/><\/a>It&#8217;s a barely noticeable stainless steel ring, embedded in the new iPhone&#8217;s home button. But the fingerprint sensor built into Apple&#8217;s latest smartphone, which was unveiled on Tuesday, could signify the beginning of the end for the pesky password.<\/p>\n<p>The Touch ID feature will allow users to access their phones with a press of the finger, without the need to remember complex sequences of letters or numbers. Biometric technology, which uses the body&#8217;s unique features as an identification technique, has been around for a while.<\/p>\n<p><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Meet and Tweet - The man who met his Twitter followers\" href=\"http:\/\/www.bbc.co.uk\/news\/uk-scotland-23944425\"><strong><span style=\"color: #ff9900;\">Meet and Tweet &#8211; The man who met his Twitter followers<\/span><\/strong><\/a>\u00a0 <strong> <\/strong><\/span><strong><span style=\"color: #ff9900;\">via<\/span><\/strong><span style=\"color: #ff9900;\"> <strong><a target=\"_blank\" title=\"The BBC News\" href=\"http:\/\/www.bbc.co.uk\/news\"><span style=\"color: #ff9900;\">The BBC News <\/span><\/a><\/strong><\/span><br \/>Twitter is often referred to as social media. So what could be more &#8220;social&#8221; than trying to meet all your followers in person?<\/p>\n<p>Declan Dineen says it was initially just a &#8220;stupid idea on a Saturday afternoon&#8221; but he decided to give it a go. In January, <a href=\"http:\/\/declandineen.com\/b\/\">the 32-year-old, who lives in Glasgow, posted on his blog<\/a>: &#8220;I want to meet all of the human beings who follow me on Twitter. I&#8217;ve made a list, I&#8217;ve been at it for a week. I&#8217;ve met 5. It&#8217;s been terrific.&#8221;<\/p>\n<p> <strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Is the traditional PR agency model f****d? This PR man thinks so\" href=\"http:\/\/www.thedrum.com\/opinion\/2013\/09\/11\/traditional-pr-agency-model-fd-pr-man-thinks-so\"><span style=\"color: #ff9900;\">Is the traditional PR agency model f****d? This PR man thinks so<\/span><\/a> by <a target=\"_blank\" title=\"Dominic Hiatt Twitter\" href=\"https:\/\/twitter.com\/dom_justintime\"><span style=\"color: #ff9900;\">@dom_justintime<\/span><\/a> via <a target=\"_blank\" title=\"The Drum\" href=\"http:\/\/www.thedrum.com\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">The Drum<br \/><\/span><\/span><\/a><\/span><\/strong>Something happened the other day. It was only a little thing, nothing but a digital flicker, but it contained a simple, and unequivocal, message: the PR industry, in its current guise at least, is f****d. <\/p>\n<p> The message came in the form of a tweet from a national business journalist I follow, who is also a pal of mine. He was after some views from an expert for a story he was writing and the moment I saw the tweet I thought: &#8220;I have just the client for you&#8221;. <\/p>\n<p> <span style=\"color: #ff9900;\"><strong><a target=\"_blank\" title=\"Android KitKat unveiled in Google surprise move \" href=\"http:\/\/www.bbc.co.uk\/news\/technology-23926938\"><span style=\"color: #ff9900;\">Android KitKat unveiled in Google surprise move<\/span><\/a>\u00a0<\/strong><\/span><strong><span style=\"color: #ff9900;\">by Leo Kelion via<\/span><\/strong><span style=\"color: #ff9900;\"> <strong><a target=\"_blank\" title=\"The BBC News Technology\" href=\"http:\/\/www.bbc.co.uk\/news\/technology\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">The BBC News<\/span><\/span><\/a><\/strong><\/span><br \/>Google is calling the next version of its mobile operating system Android KitKat. <\/p>\n<p> The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie. The decision to brand the software with the name of Nestle&#8217;s chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.<\/p>\n<div id=\"r1PostCPBlock\">\n<p><strong><span style=\"color: #ff9900;\"><a target=\"_blank\" title=\"Retailers to accept 'mobile' payments next year\" href=\"http:\/\/www.telegraph.co.uk\/finance\/personalfinance\/consumertips\/10303144\/Retailers-to-accept-mobile-payments-on-iPhone-and-Android.html\"><span style=\"color: #ff9900;\">Retailers to accept &#8216;mobile&#8217; payments on iPhone and Android<\/span><\/a> by <a target=\"_blank\" title=\"Dan Hyde Twitter\" href=\"https:\/\/twitter.com\/DanTLHyde\"><span style=\"color: #ff9900;\">@DanTLHyde<\/span><\/a> via <a target=\"_blank\" title=\"The Telegraph\" href=\"http:\/\/www.telegraph.co.uk\"><span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">The Telegraph<br \/><\/span><\/span><\/a><\/span><\/strong>An agreement announced today will alllow shoppers to use a smartphone to pay shops, restaurants and online retailers in a matter of seconds.<\/p>\n<p>Shoppers will next year be able to use their mobile phone to pay in just 12 seconds at stores such as WH Smith, Lidl, Superdrug and McDonald&#8217;s, <i>The Telegraph<\/i> can disclose. A major deal has been struck to allow thousands of retailers across Britain to support Zapp, a new mobile phone payment app backed by Britain\u2019s biggest banks.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My weekly round up is back after a two week break. With summer holidays behind us, it&#8217;s time to catch up on stories you might have missed. Here&#8217;s my selection of comms news stories curated &#8230;<\/p>\n","protected":false},"author":320,"featured_media":36981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4371,5741],"tags":[77,103,104,421,4126,4623,4869,5057,5058,5059,5060],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/42564"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=42564"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/42564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=42564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=42564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=42564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}