{"id":4260,"date":"2010-06-24T14:22:14","date_gmt":"2010-06-24T13:22:14","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=996"},"modified":"2010-06-24T14:22:14","modified_gmt":"2010-06-24T14:22:14","slug":"nasza-klasa-friends-reunited-facebook-globalisation","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/nasza-klasa-friends-reunited-facebook-globalisation\/","title":{"rendered":"Nasza-Klasa, Friends Reunited and globalisation by Facebook"},"content":{"rendered":"

In 2006, a group of students from Wroclaw, south-western Poland, took advantage of an apparent lack of native social networks to create in\u00a0Nasza-Klasa<\/a>.pl<\/a>.<\/p>\n

Like Friends Reunited<\/a> – the name translates as “Our Class” – Nasza-Klasa encourages networking between old schoolfriends. And like FR, the site has enjoyed huge popularity. It is visited by more than\u00a070 per cent of Polish Internet users<\/a> each month and ranked by Alexa among top 3 the most popular websites in Poland (where Google Poland is number one). According to Hitwise<\/a>, at one point in 2009\u00a0nasza-klasa.pl<\/a> was the the 6th most visited website in the UK<\/em>, ahead of Twitter (then in 7th place), reflecting the growth of Britain’s Polish immigrant population after EU accession in 2004.)<\/p>\n

But there is another, less positive, similarity with Friends Reunited.<\/p>\n

Poland has historically seemed immune to global internet trends, with activities such as tweeting and blogging generally failing to make an impact. Nasza-Klasa has also benefited from openness and ease of use in a country where broadband penetration remains below European averages<\/a>. But as Internet use increases, so does the threat of Facebook.<\/p>\n

Facebook\u2019s users are perceived to be younger, better educated, more successful urban dwellers, while Nasza-Klasa has a reputation for appealing to Internet beginners. While one can assume there will always be a psychological need to compare your life with those of old friends (and foes), that same psychology is likely to drive users toward Facebook.<\/p>\n

Right now\u00a0Facebook\u00a0has an estimated\u00a03 million active users in Poland<\/a> compared with Nasza-Klasa’s almost\u00a014 million – but the global network is catching up fast.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2006, a group of students from Wroclaw, south-western Poland, took advantage of an apparent lack of native social networks to create in\u00a0Nasza-Klasa.pl. Like Friends Reunited – the name translates as “Our Class” – Nasza-Klasa …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[82],"tags":[2979,97,99,979,2977,2978],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4260"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4260"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4260\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}