{"id":4261,"date":"2010-06-29T11:52:19","date_gmt":"2010-06-29T10:52:19","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=1008"},"modified":"2021-12-08T17:48:01","modified_gmt":"2021-12-08T16:48:01","slug":"social-journalism-or-news-rewired-for-the-tavern","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/social-journalism-or-news-rewired-for-the-tavern\/","title":{"rendered":"Social journalism, or news rewired for the tavern"},"content":{"rendered":"

Highlights of Friday\u2019s news:rewired<\/a> conference were many, with personal standouts including an infographics masterclass from the BBC’s Ollie Williams<\/a> and the FT’s Rob Minto<\/a>, and a punchy closing session, in which the panellists, Kevin Anderson<\/a> and Philip Trippenbach<\/a> in particular, did their damnedest to follow instructions to “be provocative”.<\/p>\n

But for me the day’s key session was all about paid content, with contributions from the Times’ assistant editor and head of online\u00a0Tom Whitwell<\/a> and Karl Schneider<\/a>, head of editorial development at RBI. The latter publisher has achieved notable success in generating online revenues, although its bundling of specialist content and data is not a path open to everyone. As for the former, well…<\/a><\/p>\n

The Times man was understandably cagey, but nonetheless let slip some telling quotes, especially when discussing his and his colleagues’ frustrations at coverage of their efforts that failed to acknowledge their appreciation of the scale of the task facing them.<\/p>\n

Schneider was full of great anecdotes, from his description of online display \u2013 \u201cjust print advertising lumped on screen, we laugh at people who take that approach with content” \u2013 to his reminders of the experimentation that occurred in the early days of newspapers. Pages left blank, for example, the ur-paper being a social object with space to fill with personal news before handing it on. And how, earlier still, news was even more social, a conversation piece in the tavern to accompany your mead.<\/p>\n

The rebirth of \u201csocial news\u201d dominated the closing panel discussion, in which the rewired journalist was consistently cast in the role of community hub. Yet for all the provocation, engagement and community involvement were treated as unquestioned necessities, and seemingly de facto<\/em> good things.<\/p>\n

There are many questions that can be asked of crowdsourcing, on grounds ranging from\u00a0unrepresentative constitutions<\/a> to\u00a0tendencies toward Groupthink<\/a>. \u00a0At an earlier news:rewired session devoted to online communities, the Bournemouth Daily Echo\u2019s Samantha Shepherd<\/a> talked about not only their value, but also the huge challenge of moderating them.<\/p>\n

While publishers<\/em> have a clear need for a community management, marshalling, or ringleading, should this be a core competence for the evolving journalist<\/em>? \u00a0The noises coming out of news:rewired suggested as much – but given the challenges, it’s a \u00a0route that could lead the profession perilously close to the tavern, with at least some of the parochialism that entails.<\/p>\n

Big thanks to journalism.co.uk<\/a> for putting on another terrific \u2013 and yes, provocative – news:rewired.<\/p>\n","protected":false},"excerpt":{"rendered":"

Highlights of Friday\u2019s news:rewired conference were many, with personal standouts including an infographics masterclass from the BBC’s Ollie Williams and the FT’s Rob Minto, and a punchy closing session, in which the panellists, Kevin Anderson …<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350],"tags":[7291,2980,2981,2982],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4261"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4261"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4261\/revisions"}],"predecessor-version":[{"id":137512,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4261\/revisions\/137512"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}