High street fashion lovers will pretty soon be able to buy from some of the UK\u2019s largest high street retailers any time they like.\u00a0 Last Thursday, Zara launched its e-commerce site, today Uniqlo launches its online shop and next Thursday H&M\u2019s online store goes live.<\/p>\n
Zara\u2019s launch certainly generated a peak in comment about the brand, with Zara-lovers becoming briefly excited about the prospect of shopping online.\u00a0 However, the announcement was significantly overshadowed by H&M\u2019s tie-in with Lanvin.\u00a0 Neither announcement experienced any sustained commentary.\u00a0 (That said, when Lanvin stock arrives in-store, we can probably assume a hefty rise in commentary.)<\/p>\n
Uniqlo x Twitter<\/em><\/p>\n Uniqlo has 13 stores in the UK, all of which are located in the south-east.\u00a0 To help put that into perspective, H&M has 173 stores in the UK and Zara has around 65. \u00a0With a comparatively limited retail footprint, Uniqlo lacks the brand visibility that comes with a nationwide chain of stores.\u00a0 So, to launch their e-commerce site, the Japanese retailer headed to Twitter and asked consumers to tweet in order to see prices of its products drop.\u00a0 The campaign<\/a> not only highlighted that the online store was about to launch, but that consumers have power over Uniqlo\u2019s pricing.<\/p>\n As a general rule, Uniqlo generates an average of 150 tweets each day.\u00a0 With its twitter campaign peaking, the company was pulling in 600 tweets yesterday.\u00a0 Now, I haven\u2019t read every tweet, but I do know that the word most often used to describe Uniqlo\u2019s campaign was \u201ccool\u201d.\u00a0 Time, and online sales, will tell if this campaign has been a success \u2013 but, the company has managed to engage with its potential consumers in a very positive way.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" High street fashion lovers will pretty soon be able to buy from some of the UK\u2019s largest high street retailers any time they like.\u00a0 Last Thursday, Zara launched its e-commerce site, today Uniqlo launches its …<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,3530],"tags":[77,357],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4274"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4274\/revisions"}],"predecessor-version":[{"id":137468,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4274\/revisions\/137468"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}