{"id":4279,"date":"2010-09-29T10:21:20","date_gmt":"2010-09-29T09:21:20","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=1502"},"modified":"2021-12-03T12:11:39","modified_gmt":"2021-12-03T11:11:39","slug":"ed-miliband-labours-social-media-choice","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/ed-miliband-labours-social-media-choice\/","title":{"rendered":"Ed Miliband: Labour&#8217;s social media choice"},"content":{"rendered":"<p>With our <a href=\"https:\/\/www.vuelio.com\/uk\/2010\/05\/social-media-election-oracle-results\/\" target=\"_self\" rel=\"noopener noreferrer\">regular political commentator<\/a> away, I was inspired by <a href=\"http:\/\/weblogs.hitwise.com\/robin-goad\/2010\/09\/ed_miliband_wins_online_majori.html\" target=\"_self\" rel=\"noopener noreferrer\">Hitwise&#8217;s look at the search patterns associated with the Labour leadership contest<\/a> to have a dig around the issue in social media.<\/p>\n<p>Looking at four weeks&#8217; worth of social media up to Friday 21st September, there was, as you&#8217;d expect, no shortage of coverage for the Miliband brothers. And large volumes allow for a reasonably accurate picture of the coverage&#8217;s sentiment using the automated sentiment analysis available with <a href=\"http:\/\/en.cision.com\/en-gb\/Products-and-Services\/media-monitoring\/social-media-monitoring\/\" target=\"_self\" rel=\"noopener noreferrer\">Cision Social Media<\/a>.<\/p>\n<p>These results are certainly interesting: were we looking at them last Friday, we would have predicted Ed Miliband just about edging David &#8211; exactly what transpired over the weekend.<\/p>\n<p>The timeline is also worth checking out, with the brothers neck and neck when measured by social media volumes until the September 16th\u00a0<em><a href=\"http:\/\/www.bbc.co.uk\/iplayer\/episode\/b00ttbfx\/Question_Time_Labour_Party_Leadership_Special\/\" target=\"_self\" rel=\"noopener noreferrer\">Question Time<\/a><\/em><a href=\"http:\/\/www.bbc.co.uk\/iplayer\/episode\/b00ttbfx\/Question_Time_Labour_Party_Leadership_Special\/\" target=\"_self\" rel=\"noopener noreferrer\"> Labour leadership special<\/a>, when, according to social media volumes, Ed was the star of the show.<\/p>\n<p>Okay, so some of that coverage wasn&#8217;t especially complimentary (&#8220;<a href=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2009\/03\/31\/article-1166019-04321979000005DC-927_468x286.jpg\" target=\"_self\" rel=\"noopener noreferrer\">creature&#8221;, &#8220;comfort&#8221; and &#8220;turtle&#8221;<\/a> were among the leading keywords to emerge from the coverage). But the above analysis is a good fit for the final results &#8211; though with Ed Miliband at 4\/7 going into the weekend, I&#8217;m not sure I would have bet on them.<\/p>\n<p>Still, good to know that <a href=\"https:\/\/www.vuelio.com\/uk\/2010\/05\/social-media-election-oracle-results\/\" target=\"_self\" rel=\"noopener noreferrer\">the political oracle is still working<\/a>&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With our regular political commentator away, I was inspired by Hitwise&#8217;s look at the search patterns associated with the Labour leadership contest to have a dig around the issue in social media. Looking at four &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[2000,3030,3031,3032],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4279"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4279"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4279\/revisions"}],"predecessor-version":[{"id":137276,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4279\/revisions\/137276"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}