Just published online as part of PR Week’s Digital PR series: Cision Europe CEO Peter Granat’s views on influence and those who wield it.<\/p>\n
Here’s a snip:<\/p>\n
There are a number of factors that makes an ‘influencer’ and viewpoints differ on which are most important. For example, our CisionInfluence Index treats individuals as ‘nodes’ in a network, connected to each other by numerous channels. Analysing various metrics specific to these channels – frequency of blog posts, inbound links, comments, unique commenters, views, votes, Twitter followers, retweet frequency, Facebook fans and other metrics – allows us to measure the strength of the node in terms of the individual’s potential to make content visible to others.<\/p>\n
Further analysis of the nature of the content shared within different parts of the network means we can assign a ‘digital influence score’ to individuals for particular topics.<\/p>\n