{"id":42959,"date":"2013-09-17T16:07:35","date_gmt":"2013-09-17T15:07:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=42959"},"modified":"2013-09-17T16:07:35","modified_gmt":"2013-09-17T16:07:35","slug":"virgin-mobiles-blinkwashing-campaign","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/virgin-mobiles-blinkwashing-campaign\/","title":{"rendered":"Virgin Mobile&#8217;s &#8216;Blinkwashing&#8217; campaign"},"content":{"rendered":"<p>Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking.<\/p>\n<p>Created by advertising agency Mother New York, the <a href=\"http:\/\/www.youtube.com\/user\/virginmobileusa\/blinkwashing\" title=\"Virgin Mobile\" target=\"_blank\">\u2018Blinkwashing\u2019 ad<\/a> uses face and motion detectors enabled by a webcam to detect blinks and navigate between the different versions of the ad.<\/p>\n<p>rehabstudio, the creative technology agency behind the ad, explained on its website how the ad works: \u00a0\u2018Every blink prompts a player to switch between 25 wildly different videos, all of which share the same time-coded script, meaning that each video picks up precisely where the previous one ended. Every user gets a completely personalised experience, every time. Trippy.\u2019<\/p>\n<p>The cheeky campaign features a colourful mix of characters in vivid dream-like imagery, including a feasting king, a weather girl, a breakdancer, a pancake-eating gorilla, a priest, and a clown in a bar.The ad forms part of a larger \u2018retrain your brain\u2019 campaign launched by Virgin Mobile in March this year which relies on neuroscience to convince mobile users to switch to their network and data plan.\u00a0<\/p>\n<p>To watch the ad,\u00a0hook up your webcam and for once, if you blink you won&#8217;t miss it.\u00a0<\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/PAfS_9zM8DE\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<blockquote class=\"twitter-tweet\">\n<p><a href=\"https:\/\/twitter.com\/virginmobileusa\">\u00a0<\/a><\/p>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marking a new trend in digital marketing, Virgin Mobile has released a viral ad campaign on Youtube which allows users to switch between 25 videos that make up the ad film, by simply blinking. Created &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3531,3643,3680,3695,4949,5741],"tags":[3908,5071,5072,5073,5074,5075,1119],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/42959"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=42959"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/42959\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=42959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=42959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=42959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}