{"id":4316,"date":"2011-03-23T15:06:39","date_gmt":"2011-03-23T14:06:39","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=2346"},"modified":"2021-12-03T12:09:17","modified_gmt":"2021-12-03T11:09:17","slug":"battle-of-the-budget-hashtags","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/battle-of-the-budget-hashtags\/","title":{"rendered":"Battle of the Budget hashtags"},"content":{"rendered":"<p>Over at the <a href=\"http:\/\/onlinejournalismblog.com\/2011\/03\/23\/should-you-brand-a-hashtag\/\" target=\"_self\" rel=\"noopener noreferrer\">Online Journalism Blog<\/a>, Paul Bradshaw notes that Channel 4&#8217;s Faisal Islam has tweeted his concern about the BBC&#8217;s official Budget day hashtag, <a href=\"http:\/\/twitter.com\/#!\/search\/%23bbcbudget\" target=\"_self\" rel=\"noopener noreferrer\">#BBCBudget<\/a>.<\/p>\n<p>Faisal should have checked with his own newsroom, as\u00a0<a href=\"http:\/\/twitter.com\/#!\/search?q=%23c4Budget\" target=\"_self\" rel=\"noopener noreferrer\">#C4Budget<\/a> was also doing the rounds earlier today, albeit frequently conjoined with a more generic <a href=\"http:\/\/twitter.com\/#!\/search\/%23budget\" target=\"_self\" rel=\"noopener noreferrer\">#Budget<\/a> hashtag.<\/p>\n<p>To be fair to all, hashtagging can be a perilous and uncertain activity. Four different hashtags could each claim a piece of the conversational action today, although #Budget was the clear leader. The chart below, while accompanied by the customary disclaimers of real-time analysis (and slightly skewed by <a href=\"http:\/\/www.bloomberg.com\/news\/2011-03-23\/canada-budget-rejection-means-harper-government-poised-to-fall.html\" target=\"_self\" rel=\"noopener noreferrer\">yesterday&#8217;s post-budget controversy in Canada<\/a>), gives a strong indication of the relative hashtagging volumes over the past 24 hours.<\/p>\n<p>While many of these hashags appeared in the same tweets, this was noticeably less true of tweets marked #BBCBudget, which, when it appeared, tended to be the only hashtag used. This had the effect of siloing the conversation around influential voices such as <a href=\"http:\/\/twitter.com\/#!\/peston\" target=\"_self\" rel=\"noopener noreferrer\">Robert Peston<\/a>&#8216;s.<\/p>\n<p>A quick scan of the most prevalent words used in the respectively tagged tweets highlighted distinct content themes within these silos. One example: #Budget11 taggers frequent referenced and\/or messaged relevant Government accounts (<a href=\"http:\/\/twitter.com\/#!\/hmtreasury\" target=\"_self\" rel=\"noopener noreferrer\">@hmtreasury<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/#!\/enparliament\" target=\"_self\" rel=\"noopener noreferrer\">@enparliament<\/a>) who were also using these tags and driving their usage; those using #BBCBudget, on the other hand, were of course more likely to reference official BBC feeds.<\/p>\n<p>But the real people&#8217;s voice &#8211; that is, tweets tagged with the dominant #Budget &#8211; spoke clearly enough. One Twitter account clearly emerged from this coverage: <a href=\"http:\/\/twitter.com\/#!\/ladpolitics\" target=\"_self\" rel=\"noopener noreferrer\">@ladpolitics<\/a> &#8211; Ladbrokes&#8217; political betting account &#8211; riding high on the oft-retweeted news of what was, with hindsight, an all-too predictable payout.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over at the Online Journalism Blog, Paul Bradshaw notes that Channel 4&#8217;s Faisal Islam has tweeted his concern about the BBC&#8217;s official Budget day hashtag, #BBCBudget. Faisal should have checked with his own newsroom, as\u00a0#C4Budget &#8230;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[184],"tags":[3189,3190,3191,3192,77,242,2803,3185,3186,3187,3188],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4316"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4316"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4316\/revisions"}],"predecessor-version":[{"id":137272,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4316\/revisions\/137272"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}