{"id":4326,"date":"2012-01-19T11:04:01","date_gmt":"2012-01-19T10:04:01","guid":{"rendered":"http:\/\/blog.uk.cision.com\/?p=4255"},"modified":"2021-12-08T17:11:09","modified_gmt":"2021-12-08T16:11:09","slug":"media-spotlight-sportinglife-com","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/media-spotlight-sportinglife-com\/","title":{"rendered":"Media Spotlight – sportinglife.com"},"content":{"rendered":"

Founded as a newspaper in 1859, sportinglife.com<\/a> exists today as a \u00a0website marrying live sports content with betting information and opportunities. Editor-in-chief of 365 Media Group<\/a> Graham Shaw says, \u201cwhen the site was launched in 1996, it was envisaged that the main revenue stream would be from betting, and that remains the case today. However, the website itself has certainly evolved in the way it covers events, with live commentaries, blogs and chats increasingly playing a key part these days.\u201d<\/p>\n

Later this year the UK will host one of the world’s largest sporting events, the Olympic and Paralympic Games. sportinglife.com<\/a> has a dedicated news section for The Games and is working hard to keep it updated with the latest content. Graham says that his team “works closely with a number of PRs on their Olympics content and are conducting regular interviews with athletes ahead of The Games. In the run-up to The Games we\u2019ll obviously beef up our Olympics selection considerably to do justice to what is the biggest sporting event we\u2019ve ever had in this country. Athlete diaries and specific features are one way of working closely with PRs during the event, and done correctly these are a great way of giving our users an extra insight into what it takes to win medals. We\u2019re certainly keen to hear from PRs with Olympics proposals and indeed any sports-specific ideas!”<\/p>\n

In January 2007, 365 Media Group<\/a> became a wholly-owned subsidiary of BSkyB<\/a>. “Being owned by Sky has only helped to improve sportinglife.com<\/a>. We work closely with the editorial team on skysports.com<\/a> and this means both sites have extra resource and a bigger pool of content to choose from. It makes everything under the Sky banner stronger and offers our users the best sports content in the market. One new area of strength as a result of Sky\u2019s ownership is that it also gives sportinglife.com<\/a> and the other 365 Media Group<\/a> brands access to superb video that we otherwise wouldn\u2019t have had.”<\/p>\n

sportinglife.com<\/a> places a growing importance on the use of social media. \u201cThe challenge for our team has been in generating enough time and resources to devote to it along with maintaining the exacting standards we pride ourselves in on the website. Having said that we value our users immensely and try to interact with them as much as possible, particularly on Twitter<\/a> and Facebook<\/a>. Often they become friends as much as customers! It\u2019s something that when done properly gives people a better insight into what we do, gives us the chance to talk to them on a daily basis and gain insights into what we can change, improve and develop. We\u2019ve naturally experimented over the years to grow both our user base and revenues. You need to remain mindful of offering what the users want, not necessarily everything you want!\u201d<\/p>\n

Making the Pitch: Tips & Advice for Pitching to editorial team at sportinglife.com:<\/strong><\/p>\n

“I like to think our relationship with PRs is good, though obviously it always could be better. Wherever possible we\u2019re honest about what we would and wouldn\u2019t use, and we\u2019ll always advise to try and find a way to use content. The team would like to receive press releases that are relevant to sport, involvement of sports celebrities or products specifically involving sport. We try to reply to everything we get though that can be difficult at busy times. In terms of releases the best thing to do is keep it simple and make sure you get the best angle in early. Many people read the first paragraph, and if that doesn\u2019t grab them they\u2019re done. Always bear that in mind, you have to sell what you want to push straight away!”<\/p>\n

Editorial information on\u00a0sportinglife.com, along with thousands of other media contacts and websites,\u00a0can be found in our\u00a0CisionPoint<\/a> media database<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Founded as a newspaper in 1859, sportinglife.com exists today as a \u00a0website marrying live sports content with betting information and opportunities. Editor-in-chief of 365 Media Group Graham Shaw says, \u201cwhen the site was launched in …<\/p>\n","protected":false},"author":423,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3584,5741],"tags":[3444,3445,3447,3222,3439,3440,3442,3443],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4326"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=4326"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4326\/revisions"}],"predecessor-version":[{"id":137436,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/4326\/revisions\/137436"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=4326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}