{"id":45004,"date":"2013-10-08T14:38:17","date_gmt":"2013-10-08T13:38:17","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=45004"},"modified":"2013-10-08T14:38:17","modified_gmt":"2013-10-08T14:38:17","slug":"facebook-graph-search-and-privacy","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/facebook-graph-search-and-privacy\/","title":{"rendered":"Facebook Graph Search and Privacy"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">Facebook is allowing users, including brands, journalists and government agencies, to take advantage of its big data with<\/span> <a href=\"https:\/\/www.facebook.com\/about\/graphsearch\" title=\"Facebook Graph Search\" target=\"_blank\">Facebook Graph Search<\/a><span style=\"color: #000000;\">. This has raised questions over privacy.<\/span><\/strong><\/p>\n<p>Graph Search is being advertised on a personal level as a \u2018get to know your friends better\/make new friends\u2019 tool:<\/p>\n<p><iframe loading=\"lazy\" width=\"450\" height=\"253\" src=\"\/\/www.youtube.com\/embed\/SD951tHz38g\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>The idea of Graph Search is to return exact matches on multiple search terms. For example, searching \u2018Men who like music and live in London\u2019 would return male Facebook users who have listed music as one of their likes <b>and<\/b> London as their location. It pulls results from the searcher\u2019s friends and from publicly available information from non-friends. \u00a0<\/p>\n<p>Graph Search has recently expanded its remit <a href=\"http:\/\/www.digitalspy.co.uk\/tech\/news\/a519893\/facebook-graph-search-update-enables-post-status-searches.html\" title=\"Digital Spy\" target=\"_blank\">to include posts and status updates<\/a> as well as likes and bios. This gives anyone who can benefit from people-insight (PRs, journalists, governments, future employers, criminals) the ability to target\/exploit\/source from one of the largest databases in the world.<\/p>\n<p>Journalism.co.uk has gone into detail about the <a href=\"http:\/\/www.journalism.co.uk\/news\/how-facebook-s-graph-search-update-could-be-of-use-to-journalists\/s2\/a554305\/\" title=\"Benefits of Graph Search\" target=\"_blank\">benefits of Graph Search<\/a> for journalists. It quotes Felicity Morse, social media editor at the Independent who said: \u2018The potential for searching posts and statuses regarding a breaking news event could be useful for journalists in finding sources and eye-witnesses\u2019. The tool also has uses for historic stories in finding the first eyewitness accounts; reactions to events by searching comments and status updates; and audience engagement.<\/p>\n<p>Brands could similarly take advantage of Graph Search, using it to discover mentions of their products or associated keywords. Do you run a coffee shop in Brighton and want to know who is talking about coffee? Graph Search could be for you.<\/p>\n<p>What privacy settings a user has selected obviously has a big effect on what results will be returned. Facebook members have three options to determine the inclusion of their information in Graph Search: Only Me, Friends or Public. Though Facebook is confidently <a href=\"https:\/\/www.youtube.com\/watch?v=CaJYQXiu3PY\" title=\"Privacy advice from Facebook\" target=\"_blank\">advising people on information privacy<\/a> in relation to Graph Search, the issue is still a concern for key for a number of online commentators: \u00a0<\/p>\n<ul>\n<li>\n<p><a href=\"http:\/\/gizmodo.com\/5986399\/how-to-lock-down-your-facebook-privacy-before-graph-search-strikes\" title=\"Gizmodo\" target=\"_blank\">Gizmodo<\/a> has gone into depth offering advice on how to protect your posts on Facebook to stay out of Graph Search.<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.theguardian.com\/technology\/blog\/2013\/jul\/08\/facebook-launch-graph-search-privacy-concerns\" title=\"The Guardian\" target=\"_blank\">The Guardian claims<\/a> that for most Facebook users, a consideration over who will and won\u2019t see posts was previously not an issue. A lot of historic information may therefore still be available in public searches.<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/pandodaily.com\/2013\/10\/01\/graph-search-helps-people-summon-the-ghost-of-facebook-past\/\" title=\"PandoDaily\" target=\"_blank\">PandoDaily<\/a> raises similar concerns over publicly available historic data, calling Graph Search \u2018the ghost of Facebook past\u2019.<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.macworld.com.au\/news\/facebooks-new-graph-search-features-create-phishing-wonderland-109737\/#.UlPMNySa6Do\" title=\"Macworld\" target=\"_blank\">Macworld<\/a> claims it opens up possibilities for phishing scams.<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.cmswire.com\/cms\/customer-experience\/work4-exploits-facebooks-graph-search-whos-next-022731.php\" title=\"CMS Wire\" target=\"_blank\">CMS Wire<\/a> highlights a recruitment company that uses Graph Search.<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/actualfacebookgraphsearches.tumblr.com\/\" title=\"Tom Scott\" target=\"_blank\">Tom Scott<\/a> explains why privacy settings are so important, with examples from Graph Search including: \u2018Single women who live nearby and who are interested in men and like getting drunk\u2019.<\/p>\n<\/li>\n<\/ul>\n<p>It is unclear how many people use privacy settings and to what degree, with a recent study suggesting around <a href=\"http:\/\/www.zdnet.com\/blog\/facebook\/13-million-us-facebook-users-dont-change-privacy-settings\/12398\" title=\"13 million us facebook users\" target=\"_blank\">13 million US Facebook users haven\u2019t changed, or are even unaware of, their privacy settings<\/a>. Many people may not realise that their posts are publicly available, contributing to (or detracting from) their chances of future jobs and being exploited by savvy marketers. <\/p>\n<p>Sensible people will check their privacy settings and more sensible people will know never to put anything on Facebook they wouldn\u2019t be happy to be read out on a national news broadcast.\u00a0Because that will happen; it\u2019s only matter of time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is allowing users, including brands, journalists and government agencies, to take advantage of its big data with Facebook Graph Search. This has raised questions over privacy. Graph Search is being advertised on a personal &#8230;<\/p>\n","protected":false},"author":322,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,4708,5166,5741],"tags":[75,97,5167],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/45004"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=45004"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/45004\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=45004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=45004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=45004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}