{"id":45101,"date":"2013-10-09T13:04:36","date_gmt":"2013-10-09T12:04:36","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=45101"},"modified":"2013-10-09T13:04:36","modified_gmt":"2013-10-09T13:04:36","slug":"media-spotlight-hope-street","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/media-spotlight-hope-street\/","title":{"rendered":"Media Spotlight: Hope Street"},"content":{"rendered":"

Hope Street<\/a> recently launched in print and online as a niche fashion biannual magazine. Covering luxury brands, the magazine also aims to highlight up-and-coming talent and designers. Cision spoke with founder and editor <\/span>Sara Hill<\/a> about her magazine\u2019s Scandinavian vibe, writing for a global audience and her fashion icon Vivienne Westwood.<\/span><\/strong><\/p>\n

\"HopeWhy did you decide to predominantly launch in print?<\/span>
<\/b>I have always loved print; I never wanted to create an online magazine because it wasn\u2019t something I personally read. I\u2019m old fashioned \u2013 I love the feeling of the texture of a printed magazine. I\u2019ve been in the fashion industry for about 16 years and I\u2019m a total lover of all magazines \u2013 I spend a fortune on them every month.<\/p>\n

Also, as the first issue is predominantly funded with my own money \u2013 I know, I must be crazy! \u2013 it gave us the freedom to just do what we want, which was great. Next issue, don\u2019t get me wrong, as many advertisers as possible would be lovely.<\/p>\n

How was the design affected by that freedom?<\/span>
<\/b>We wanted to create something that was quite soft and feminine but also had a little bit of a quirky edginess to it. The photo editor Anette Schive (pictured) is from Norway and I feel she gives Hope Street that lovely, slightly Nordic vibe to the magazine. We were inspired by Dansk<\/a> and Bon<\/a> magazines and wanted to bring their style to the UK. \u00a0<\/p>\n

Scandinavian magazines are clean, minimalistic, beautiful and not very aggressive with their imagery. There is something quite dreamlike about them, which is a quality I think Hope Street shares. We\u2019ve got an amazing designer who has, again, worked for a number of Nordic titles and loves typography. We feel that clean crisp look is what we\u2019re aiming for and we will keep it through every issue.<\/p>\n

Who is your target audience?<\/span>
<\/b>Predominantly people in the fashion industry, but also people who love luxury, want the latest thing and to keep on trend. And because it has an eclectic mix of editorials that are dreamlike, I think it will attract artists and people in the creative industries as well.<\/p>\n

Because Pineapple Media is our distributor we\u2019re now across the world. We\u2019re in Japan, America, Canada, Australia, New Zealand and all across Europe. We\u2019ve also had emails from China, who love it and want to take the next issue.\u00a0I write with this global audience in mind. I\u2019m from Glasgow and so I like to highlight countries that are not necessarily within the fashion capitals and have a look and see what they\u2019re doing.<\/p>\n

Is there a language issue when creating a global magazine?<\/b><\/span>
Not really because the magazine is ridiculously image heavy. I\u2019m such a page flicker and I basically wanted to create something that was for me. The first issue has 149 pages and there\u2019s only about ten pages with editorial on them. There is also only three ads in it, so it\u2019s really a big beautiful book of dreams. It has a bit of a coffee-table vibe really, people can flick through and look at the pictures. It\u2019s what I like and my friends agree (that was really the extent of my market research).<\/p>\n

How does the website work with the print mag?<\/span>
<\/b>The magazine was made in about six weeks and the website was kind of an afterthought. Over the next few months it will become a bit more interesting and we\u2019ve currently got some interns sourcing content for it. We\u2019re also on Twitter @hopestmagazine<\/a>, Instagram and Facebook. There\u2019s so much to do, it\u2019s crazy. I don\u2019t have a big entourage, so everyone is working really hard.<\/p>\n

How do you work with PRs?<\/span>
<\/b>I believe in building connections with people and I think PRs do a great job within the fashion industry, I have a great respect for them. I\u2019m definitely interested in connecting with showrooms and PRs for Hope Street and building those relationships.<\/p>\n

I will always stay true to what we initially came out with and not get too carried away. If we start losing that we\u2019ll lose our integrity. For me, each image is a piece of art \u2013 as soon as anyone tries to play around with that it\u2019s not going to work.<\/p>\n

<\/a>Take Five<\/b><\/span><\/strong><\/span><\/p>\n

Who is your fashion icon?
<\/b>I love Vivienne Westwood. I want to look like, no, be<\/i> her when I\u2019m older. She\u2019s fab.\u00a0<\/p>\n

<\/span>What one item of clothing could you not live without?<\/strong>
<\/span>I\u2019ve got a beautiful coat by a designer called Katy Clark who made it for me. She came fourth in a young designers of the future ceremony in Berlin. I love the coat and I will wear it until the day I die.<\/p>\n

<\/span>What superpower would you have?
<\/b><\/span>I\u2019d love to fly. Time travel or flying \u2013 I don\u2019t know, I\u2019ve thought about this for a while. Flying would be good, I love travelling and hate public transport, so it\u2019s perfect. Time Travel as well, can I have two?<\/p>\n

<\/span>Who would play you in a film?
<\/span><\/strong>She looks absolutely nothing like me but Anjelica Huston because she\u2019s totally bad ass, I love her. Angelica Huston and Vivienne Westwood, I\u2019m going to sound like an absolute fruit loop \u2013 all the PRs are going to be terrified of me.<\/span><\/p>\n<\/div>\n

Editorial information on Hope Street, Sara Hill and thousands of other media contacts and outlets, can be found in the<\/span> CisionPoint<\/span><\/a>\u00a0Media Database<\/span><\/a>.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hope Street recently launched in print and online as a niche fashion biannual magazine. Covering luxury brands, the magazine also aims to highlight up-and-coming talent and designers. Cision spoke with founder and editor Sara Hill …<\/p>\n","protected":false},"author":322,"featured_media":45108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,350,7272,3584,5741],"tags":[5173,357,930,1486,3597,4194,5170,5171,5172],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/45101"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=45101"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/45101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=45101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=45101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=45101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}