{"id":46192,"date":"2013-10-22T13:08:35","date_gmt":"2013-10-22T12:08:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=46192"},"modified":"2013-10-22T13:08:35","modified_gmt":"2013-10-22T13:08:35","slug":"content-marketing-webinar-qa","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/content-marketing-webinar-qa\/","title":{"rendered":"Content Marketing Webinar Q&#038;A"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\">This morning I hosted a webinar on content marketing, the recording of which will be available later this week. During the webinar we received a number of questions, which I have done my best to answer. If you have any further questions about creating content or content marketing, let us know in the comments below, or tweet me<\/span> <a href=\"https:\/\/twitter.com\/MediaJake\" title=\"MediaJake\" target=\"_blank\">@MediaJake<\/a><span style=\"color: #000000;\">.<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2013\/10\/CM-MPU1.jpg\" alt=\"Content Marketing\" width=\"225\" height=\"245\" class=\"alignright size-full wp-image-45592\" \/>The two links I spoke about during the webinar were:<\/p>\n<ul>\n<li>\n<p><a href=\"http:\/\/www.toprankblog.com\/2013\/08\/5-content-marketing-planning-tools\/\" title=\"Content Marketing tools\" target=\"_blank\">5 content marketing tools for better planning, management and tracking<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/whatiknowishare.blogspot.co.uk\/2013\/09\/how-i-became-millionaire-blogger-with.html\" title=\"How I became a millionaire blogger\" target=\"_blank\">How I became a millionaire blogger with Cision<\/a><\/p>\n<\/li>\n<\/ul>\n<p>The latter includes some stats on visitor numbers and top referrers, as well as an interesting story about becoming a \u2018millionaire blogger\u2019. The other questions we were asked are:<\/p>\n<p><span style=\"color: #ff9900;\"><b>What happens if people don\u2019t click on the content?<\/b><\/span><br \/> We have a dedicated team that works with both our content marketing partners and you to ensure that your content is getting the best possible chance of an audience. By editing headlines and images and continuously A\/B testing, we can monitor the performance of content and advise you on how best to proceed to ensure you reach the most people. We would not just create one option, cross our fingers and hope for the best; it\u2019s a very hands-on approach.<\/p>\n<p><b><span style=\"color: #ff9900;\">Can you do content marketing on an ad hoc basis?<\/span> <br \/> <\/b>While most of Cision\u2019s products and services require a full year\u2019s subscription, the <a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/content-marketing\/\" title=\"Content Marketing Suite\" target=\"_blank\">Content Marketing Suite<\/a> needs only a three-month subscription. Once you have signed-up you can use content marketing as and when you please, for as many campaigns you want depending on your budget.<\/p>\n<p><span style=\"color: #ff9900;\"><b>Do you pick up articles that are written about us and then push that out via your channels?<\/b><\/span><br \/> We wouldn\u2019t do that without consulting you first. If you have one of our monitoring products, you\u2019ll be able to find articles written about you and we\u2019d be happy to help you promote them via the Content Marketing Suite. Of course, if you\u2019re interested in sharing some PR or communications news for us to publish on this blog, then you can get in touch with <a href=\"mailto:Priyanka.Dayal@cision.com\" title=\"Email Priyanka\" target=\"_blank\">Priyanka Dayal<\/a>. \u00a0<\/p>\n<p><span style=\"color: #ff9900;\"><b>What\u2019s the best type of content to promote?<\/b><\/span><br \/> It doesn\u2019t seem like any one type of content will work better than others, though the quality and subject of the content obviously plays a big part in its success. Initially what an audience will see is the headline, and in some cases an image too. It\u2019s good to have a variety of headlines and pictures which can be A\/B tested. Our team can help you choose the best images and work out some alternative headlines \u2013 lists, numbers and statistics are all considered to perform well.<\/p>\n<p>Depending on what your goal is with the content, you may wish to design the landing page of the content so that an audience can easily navigate to another part of your website i.e. \u2018more information\u2019, or \u2018sign-up\u2019.<\/p>\n<p><b><span style=\"color: #ff9900;\">Are their guidelines or restrictions for content?<\/span><br \/> <\/b>You should avoid blatant self-promotion, contests, giveaways and any inappropriate content \u2013 profanity, nudity, etc. All of the content should be valuable to a reader.<\/p>\n<p><strong><a href=\"https:\/\/www.vuelio.com\/uk\/products-and-services\/content-marketing\/\" title=\"Content Marketing Suite\" target=\"_blank\">Find out more about the Content Marketing Suite<\/a><span style=\"color: #ff9900;\">, or ask a question in the comments below.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning I hosted a webinar on content marketing, the recording of which will be available later this week. During the webinar we received a number of questions, which I have done my best to &#8230;<\/p>\n","protected":false},"author":322,"featured_media":45592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[248,7272,3531,3636,3643,5741,1217],"tags":[7296,3682,3683,3685,104,129,7290,578,994],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/46192"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=46192"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/46192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=46192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=46192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=46192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}